Mediums, Messages and More
by Gene King
Latest episode
CEO Communications in an AI World
CEO Communications in an AI World
About this podcast
Home for the M,M,&M podcast covering Public Relations, Corporate Communications, Media, Branding and Marketing along with a dose of intriguing and offbeat stories from around the web.
Other locations for Mediums, Messages, and More:
The Mediums, Messages, and More YouTube Channel:
Podcast Newsletter on Substack
My personal website where you can find all the content in one location
Hosted on Acast. See acast.com/privacy for more information.
Episodes
- CEO Communications in an AI World · 17 min · Season 1 Episode 12AI has intensified the public’s desire for authenticity as it rejects an overly staged & excessively commercialized marketplace. CEOs can separate their brands from the pack by…
- Connect with Customers: Add Depth to the Brand · 43 min · Season 1 Episode 11Consumers have serious marketing fatigue. Combined with escalating purchase prices and deep dissatisfaction with the customer experience, the public is tired of the constant hard…
- Media Notes: the Fastest Rising Source for Breaking News, OTA TV Season Ends with Clear Champion, Cancelled/Renewed Shows for the Fall & Streaming Rankings · 1 h 20 min · Season 1 Episode 10In this Media Notes edition of the podcast, we go deep into the data and discuss the research concerning the most popular media channels for breaking news, including the fastest…
- Public Relations Job Seeker Beware · 38 min · Season 1 Episode 9Public Relations and Media Relations professionals should think twice about engaging or accepting offers from organizations that insist they have contacts with reporters or…
- Public Relations Investment Returns as Advertising Costs & Frustrations Mount · 1 h 23 min · Season 1 Episode 8• Episode notes A resurgence of Public Relations and Media Relations programs at organizations is occurring as growing costs, declining returns, vague data, and concern over…
- Advertising the Brand...without Advertising · 51 min · Season 1 Episode 7How can you advertise your brand without traditional advertising? Look inward! There is so much potential internally to harness. This episode addresses how to raise the…
- Unified Branding & Messaging · 56 min · Season 1 Episode 6Multiple logos, different letterheads, and departments fielding media inquiries on their own? No cohesive and integrated organizational messaging? Sales reps 'going off-script…
- Media Relations Mistakes - Creating, Building, and Sustaining a Successful Media Program · 1 h 7 min · Season 1 Episode 5In this episode of the podcast, the foundations to a successful Media Relations Program is discussed including: The good and bad of marketing & sales influence in media…
- Media Notes: The last legacy media election despite record ad spending; TV network winners & losers; the rise of podcasting & what's next? · 44 min · Season 1 Episode 4The election results are in for the media industry as well and change is not coming, it is here. My new column reviews all the data on campaign advertising spending, Election…
- Presidential Election Advertising Reaches Stunning Level of Spending · 54 min · Season 1 Episode 3The 2024 Presidential Election will result in the most money spent ever on an American election yet again. We break down the advertising spend of the Trump and Harris campaigns…
- TV Powers Facing Same Future as AM Radio & Printed Newspapers · 58 min · Season 1 Episode 2A new industry report has confirmed that the power structure in television is rapidly changing where legacy media, once all-powerful players in an industry defined by themselves…
- Too Much Advertising in Sports? Do Brands Marketing in Games Connect with You? · 51 min · Season 1 Episode 1Advertising in Sports has proliferated & fills our screens with branding everywhere. Is the advertising too much? Has it become expensive visual clutter? Does it inspire you to…
