Membership-Driven Business
by Natalie Taylor
Latest episode
[Special Episode] Is Your Membership Stuck in "The Void"? Here's How…
[Special Episode] Is Your Membership Stuck in "The Void"? Here's How…
About this podcast
Membership-Driven Business is a podcast that explores what it really takes to grow an industry-leading membership. The truth is that running a membership is a massive commitment and a big responsibility — and most people struggle to set up and sell their membership in a way that is sustainable, enjoyable and profitable.
Your host, Natalie Taylor, is a messaging and sales strategist to membership-driven business owners. Since 2017 she has worked behind the scenes of some of the biggest memberships and paid communities around the world: helping them grow their sales, improve retention and engagement, and more.
Learn more about Natalie and the podcast at membershipdrivenbusiness.com and subscribe to be the first to hear new episodes.
Episodes
The newest 20 of 51 episodes
- [Special Episode] Is Your Membership Stuck in "The Void"? Here's How to Escape it! · 37 min⭐ MEMBERSHIP GROWTH LAB IS ENROLLING NOW! ⭐ membershipgrowthlab.com Work with me in a small group to take your membership from a trickle of sales to steady growth, any month you…
- 50: How to Grow Your Membership When You Can't Do Everything on Your List · 46 min🎉 Fifty episodes in, I'm taking you behind the scenes of something I've never done before: launching my own group offer, with me in the driver's seat. After a decade of writing…
- 49: How Stephanie Doubled Her Monthly Membership Sales (& Grew to 1500+ Members) · 50 minWhat does it actually look like to double your membership enrollment without a traditional launch — and when you already have 1,000+ members? This episode is the answer…
- 48: Membership vs Group vs Mastermind (And How Selling Them is Different) · 23 minA membership is a category, not a complete description of your offer. Memberships can range from a $19 monthly content offer to a multi-thousand-dollar annual commitment with…
- 47: Are Memberships The "Hardest" Offer to Sell? · 27 minAre memberships really the hardest offer to sell... or do they just expose the skills you haven’t had to build yet? There’s no shortage of strong opinions about memberships…
- 46: How Tim Added a Membership to His Established Business (and Grew to 600+ Members in Year One) · 57 minWhat if the membership that grows your revenue could also make your business feel lighter? When Tim and his co-founder Lea launched Mission AI, more than 400 members joined…
- 45: The Membership Decisions You’ve Been Avoiding · 28 minDoes your membership feel heavier than it should... even when you’re not actively promoting it? Memberships are always on. Even when you’re not launching, questions about when to…
- 44: The Membership Commodity Trap (and How to Escape it) · 37 minWhat if answering “Why should I choose you?” has less to do with finding the perfect words... and more to do with making the answer self-evident? When someone is already inside…
- 43: A New Way to Think About Selling Your Membership · 24 minWhat would change about how you promote your membership if you knew you'd be selling it for the next 70 years? That's exactly what brands like Gucci have done... finding fresh…
- 42: The Membership Rut is Real - And You Can Grow Through It Anyway · 35 minYou can be in a rut with your membership marketing and still grow it anyway. If you've been feeling uninspired about how you talk about and sell your membership, like you've said…
- 41: 1000 Members... Now What? (How to Grow an Already Successful Membership) · 41 minGrowing a membership past 1,000 members requires a radically different playbook than the one that got you there... and most of the advice online simply isn't built for your level…
- 40: Your Membership is Awesome. Why Can't You Explain It? · 22 minYou know the magic is happening inside your membership. You can feel it in every breakthrough, every thank you note, every resource that becomes a member favorite. But the moment…
- 39: 3 BIG Membership Sales Blockers That Stop People From Joining · 24 minYou have an amazing membership. You know it, your members know it, and the results speak for themselves... so why does it feel like your sales don't reflect that? If you've been…
- 38: The Ultimate Membership Sales Strategy (It's Not What You Think) · 18 minYou're out there creating content, sending emails, showing up on social media, being so generous with your expertise... and wondering why people aren't joining your membership at…
- 37: Schrodinger's Membership (AKA: Your Membership Identity Crisis) · 24 minYour membership isn't dead... but is it truly alive? If your membership feels like it's in a state of suspended reality, where things aren't falling apart but they're definitely…
- 36: When The Vibe Feels "Off" in Your Membership (and You're Questioning Everything) · 25 minYou know that feeling when something's just *off* inside your membership? Members aren't engaging the way you'd hoped, the energy feels flat, and you're starting to wonder if the…
- 35: How Michelle Quit Quarterly Membership Launches and is Getting BETTER Results · 52 minThere's a crucial difference between knowing how to launch and knowing how to grow a membership sustainably, and understanding this distinction will change the way you sell. If…
- 34: Accidental or On Purpose? Taking Control of Your Membership Revenue · 29 minDoes your membership revenue feel random? You're working hard behind the scenes, your members are happy, but when it comes to growing your income and hitting your goals, things…
- 33: How to Grow Your Membership Revenue Without Adding More New Members · 25 minWhat if building one skill could simultaneously improve how you sell your membership, enhance your member experience, boost retention, AND give you clearer revenue forecasting?…
- 32: Cart Open? How to Spend Your Time While Promoting Your Membership · 27 minIf you've ever found yourself stress-cleaning your business during a promotion (or fantasizing about becoming a seaside barista), this episode is your lighthouse. Running a…
