Before AI Amplifies The Wrong Things: Building A Synchronized Enterprise

Explore how to build a synchronized enterprise before AI amplifies the wrong things. Ron Crabtree speaks with David Friedson about diagnosing whether people across functions share the same measures of success, locating breakdowns where products, information, and decisions cross functional boundaries, and testing whether AI removes a true business constraint or only automates around it. They discuss contribution-margin models, the risk of tool-first AI projects, disintermediation, dynamic operating models, and the importance of measuring improvement across the entire value chain.