Mimir
by Maddie Kelley
Latest episode
Alex Dobrica on building an audience online, and finding the…
Alex Dobrica on building an audience online, and finding the…
About this podcast
Mimir exists to support early-stage founders.
The early stage is the most critical, lonely, and underserved moment in a founder's journey, and almost nobody shows up for it. I do, because I'm living it too. Through Mimir the podcast, and The Well on Substack, I bring honest stories from fellow founders who are still operating in this messy middle. Not just the highlight reel, but the unfiltered reality, because no one should build alone.
Episodes
The newest 20 of 107 episodes
- Alex Dobrica on building an audience online, and finding the customer who needs you most · 28 min · Episode 105Alex Dobrica has loved fashion since she was a kid, and she built her business styling the people who care about it least. Her tech founder clients don’t want to be trendy, and…
- Growing at a speed you can survive with Eduardo Aguirre · 45 min · Episode 104Eduardo Aguirre built a WhatsApp food ordering system for a friend in seven days. Ninety days later he had 300 customers, $450,000 in revenue, and a fleet of motorcycles he'd…
- How to build a company VCs chase, with Kristin Oja, Founder of STAT Wellness · 48 min · Episode 103Kristin Oja was born in the middle of a thunderstorm. Her mom likes to tell that story, because as Kristin says, raising her was its own kind of storm. Early on Kristin and her…
- How to build in public without torching your brand – A practical 4 step framework to creating content · 38 min · Episode 103Three people warned me off building in public in the span of five days. My fiancé, a fellow founder friend, and a TikTok that landed in my inbox from a founder swearing it off…
- You have nothing without a unique POV, with Neha Shah founder of Diaspora Nutrition · 54 min · Episode 102Neha Shah built her business on speaking her truth. When she emigrated from India to the US, her body stopped cooperating. Her digestion suffered, she broke out in cystic acne…
- Lauren Kleban, Founder of LEKFIT, on building a company that’s ruthlessly you · 54 min · Episode 102Lauren Kleban started her career as a professional dancer. She moved to Las Vegas and booked a show at the Paris Hotel. But like every Vegas dancer, that wasn't her only gig. She…
- We made it to episode 100 · 26 min · Episode 100It's been a long time coming. For 100 episodes I've sat across from founders and asked them how they built their businesses. For this one, it's just me, looking back at three…
- You can't pour from an empty cup with Ashley Presti, Founder of Blended Bond · 50 min · Episode 99Ashley Presti never set out to build a company. But Blended Bond grew out of a problem she was actively living, blending two families under one roof. Unsurprisingly, her business…
- An overnight success takes 9 years with Connie Lo, co-founder of Three Ships Beauty · 54 min · Episode 98Today’s episode is a real pinch me moment. I was a Three Ships customer before I knew Connie Lo's name. I absolutely love their Jelly Drops for the most amazing glow and their…
- What rapid, enviable growth actually costs with Colin McIntosh, founder of Sheets and Giggles · 52 minColin McIntosh started Sheets and Giggles in 2017 and scaled it to $1.4 million per month by 2020. Last November, after eight years of building through COVID, supply chain…
- Allie Stark on becoming a relaxed founder who still gets what she wants · 54 min · Episode 96I don’t know about you guys but 2026 for me is certainly earning it’s title as year of the fire horse. I truly feel like I’ve been riding a fire breathing horse bareback at full…
- Danielle Brooks: From the margins to the main thing, on how she grew Honey Truck from one hive to luxury brand. · 48 min · Episode 95Today I'm sitting down with Danielle Brooks, the founder of Honey Truck, a boutique honey brand. Danielle and I met through a podcast matching platform. In her pitch to me she…
- How Your Reformer grew from a COVID workaround to a global business with Emma Stallworthy · 52 min · Episode 94If you’re a female founder then you’ll probably know this feeling all too well. You’re trying to launch a business but you’re also thinking about getting married, starting a…
- Why your social media "strategy" isn't working with Emma Tessler, Founder of Ninety Five Media · 50 min · Episode 93Most founders sit down to post on social media and go completely blank. But I have good news! You don’t actually have a content problem, you have a clarity problem. At my 9-5…
- How to validate your idea with zero technical experience, with Rashmi Aimiuwu founder of Givva · 52 min · Episode 92Rashmi Aimiuwu moved from Canada to Silicon Valley. The literal epicenter of tech, and spent months quietly wondering if she had any business being there. No engineering degree…
- The uncomfortable truths of entrepreneurship with Irene Saliendra · 56 min · Episode 91Today’s conversation is about the uncomfortable truths of entrepreneurship. Something every early stage founder needs to get familiar with. I’m sitting down with Irene Saliendra…
- Turning empathy into industry disruption with Samantha Diamond, Co-Founder of Bird&Be · 48 min · Episode 90Today’s guest is Samantha Diamond, co-founder of Bird&Be, a reproductive health company built alongside fertility doctors to help people be proactive about their fertility — from…
- Why productivity hacks won’t save you (habits need more than discipline) · 28 min · Episode 89I originally wrote this piece as a Substack essay, but as we head into 2026, aka the season of vision boards and productivity hacks, I wanted to bring it to the podcast too. This…
- Why your email list should be a top priority in 2026, and how to build it with Kieryn Wang, Founder of ALLMOST · 51 min · Episode 88I once heard one of my favorite founders say that despite her huge social following, the channel that actually moves her business forward is her email list. Most of us already…
- Turning “mission-driven” from a tagline into an operating system with Kat Dey, Co-Founder of Ettitude · 47 min · Episode 87If you’re building something mission-driven, you know the real challenge isn’t choosing between purpose and profit, it’s learning how to honor both at the same time. We talk…
