MobileGroove
oleh Peggy Anne Salz
Episode terbaru
Why Affle Is Betting on CPCU to Power Its Next 10X Growth
Why Affle Is Betting on CPCU to Power Its Next 10X Growth
Tentang podcast ini
MobileGroove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove Media.
Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future.
MobileGroove: https://mobilegroove.com/
Episode
20 episode terbaru dari 154
- Why Affle Is Betting on CPCU to Power Its Next 10X Growth · 18 mntMarketers have spent years optimizing for installs, clicks, leads and ROAS. Affle wants to push performance further: what did you actually convert? That is the focus of CPCU…
- Set It and Forget It AI? Here's Why That's Dangerous · 44 mntIn this episode, I speak to Ben Weber, formerly VP of ML at RZR, to pull back the curtain on the AI and infrastructure powering modern mobile advertising. While many marketers…
- The Truth About The Creator Economy | Expert Analysis With Caden Cox · 21 mnt"Do you know what Cherry Blossom jeans and Coach have in common?" For Caden Cox, Influencer/Creator Marketing at CreatorIQ it's the secret sauce to the next decade of marketing…
- Beyond Generic AI: Monetizing the "Magic Moments" in Video Advertising · 14 mntExplore the future of contextual video advertising with Bradford Quinn from Kerv AI. Moving beyond generic AI labels, this discussion dives into how "pixel-edge" metadata…
- The Truth About Premium Inventory and Market Choice · 14 mntIn this interview, recorded live at POSSIBLE 2026, I talk to Jason Wiese, EVP, Strategic Insights & Measurement at VAB about the evolving landscape of video advertising, focusing…
- 5x Higher LTV: How Commerce Media Is Changing Mobile Gaming · 21 mntIn this interview, recorded live at POSSIBLE 2026, I caught up with Matt Conlin, Chief Customer Officer & Founder from Fluent discusses the rapid evolution of commerce media and…
- The $90 Billion Opportunity: Why Brands Must Bridge the App Gap · 14 mntWhile mobile app user acquisition is a massive $90 billion market—three times the size of the entire CTV industry—many brands still lack a dedicated app strategy. In this video…
- The Next Martech Advantage? Building an Insights Stack · 16 mntMarketers have spent years building media stacks, CRM stacks and measurement stacks. Gladys Kong believes the next competitive edge is an insights stack.In this episode of…
- 93% of Marketers Are Using Rewarded UA — Here’s What Almedia Sees Next · 6 mntThe question is no longer whether rewarded UA works. The question is what it takes to make it scale. In this episode of MobileGroove, I speak with Joel Brodie, Head of Strategic…
- Why “Good Enough” Web Measurement Is Burning Your Budget · 27 mntIt’s a dangerous time for disconnects. Marketers are under pressure to prove where the money is working, where it’s wasted and where so-called “organic” revenue isn’t organic at…
- SoundCloud Turned Off Brand Spend. What They Learned About ASO · 47 mntIn this episode, Peggy speaks with Hope Barrett, Director of Product Management for MarTech at SoundCloud, and Simon Thillay, Head of ASO Strategy & Market Insights at AppTweak…
- Magical vs. Manipulative: The Future of AI Characters · 34 mntThis episode continues our exploration into the transformative world of Character AI agents and their impact on entertainment and marketing. Guest Rebecca Liao, Co-Founder & CEO…
- Why Everyone Is Talking About MAU — and the Woman Driving Its Growth · 40 mntMAU is having a moment, and Angela Harar is a big reason why. It’s also an amazing and increasingly massive event, which is exactly why this conversation matters. If you’re…
- Your Favourite Game Character Just Got an AI Brain · 38 mntWhat if your favorite gaming companion wasn’t human, but knew you better than any player ever could? What if the characters you grew up with could talk to you, remember you, and…
- Beyond Performance: Why Ad Quality is Your Best Retention Strategy · 40 mntI speak with Nastassia Hubarevich, Senior Ad Monetization Manager at Digitalchemy, to discuss the critical link between ad quality and user experience. Managing a portfolio of…
- Scaling Products Forces a Harder Question: What Do You Keep? · 24 mntIn this episode, I speak with Andrew Burrington, Senior Growth Leader at onX, and Andy Carvell, Co-Founder and CEO of Phiture, about what happens after the early growth wins and…
- Qualifying Users: Why 90% of Your Growth Metrics Are Lying · 35 mntIn this episode, I speak with Andrew Burrington, Senior Growth Leader at onX, and Andy Carvell, Co-Founder and CEO of Phiture, about what sustainable growth really looks like…
- The Latino Audience Mistake Every Brand Makes · 13 mntBrands still talk about Latino audiences as if they are a segment to target, rather than communities to understand. I recorded this conversation with Kirk Gimenez, Founder of…
- Why Most Events Get It Wrong - and What POSSIBLE Gets Right · 33 mntIn this episode of MobileGroove, I’m speaking with Christian Muche, Global President and Co-Founder of POSSIBLE, about what it really takes to build something people want to be…
- A Single Bad Ad Wiped Out 20,000 DAUs — Here’s What Publishers Miss · 48 mntOne bad ad wiped out 20,000 daily active users in hours. Not because the product failed. Because the ad experience did. In this episode, I sit down with Ezgi Dogan, a well-known…
