About this podcast
An in-depth look at the business of building, growing, and monetizing newsletters. The show for creators who want to monetize their newsletter audience, and business owners who want to generate commerce through newsletter content.
Hosted by veteran digital media entrepreneur Kyle Scott, who built and sold a local media business for $25 million, and now operates a network of hyperlocal news websites and newsletters on Beehiiv.
New episodes every week.
Episodes
The newest 20 of 29 episodes
- LOL Newsletters Aren't Dead · 30 min · Episode 25In this episode, Kyle Scott discusses the current state of newsletters, responding to Sam Parr's claims that the medium is dead and saturated. He argues that while some areas may…
- Building a Premium Local Newsletter: Insights from Geoff Sharpe of Lookout Media · 1 h 2 min · Episode 24In this episode, Kyle Scott talks to Geoff Sharpe, founder of Lookout Media, who brings a refreshing approach to local journalism by focusing on in-depth civics news rather than…
- 7 Digital Media Trends for 2025 · 26 min · Episode 23In this episode, Kyle Scott discusses 7 digital media trends expected to dominate in 2025. He highlights the resurgence of local media, the importance of AI search optimization…
- Unlocking AI SEO: Five Key Strategies for Creators · 7 min · Episode 23Kyle Scott discusses the evolving landscape of SEO in the context of AI advancements. He outlines the essential strategies for creators and marketers to adapt, including the use…
- Building a 6-Figure Local Newsletter · 1 h 12 min · Episode 22In this conversation, Michael Kauffman, founder of Catskill Crew, shares insights on building a successful local newsletter, focusing on community engagement, monetization…
- 1 Huge Local Newsletter Opportunity for Creators and Business Owners · 23 min · Episode 21Kyle Scott discusses the current landscape of local newsletters, particularly focusing on the platform Beehiiv. He highlights the mistakes many operators make and the significant…
- Joe Pulizzi, Content Inc : The Godfather of Content Marketing · 1 h 6 min · Episode 20On today’s episode we speak with Joe Pulizzi, the “godfather” of Content Monetization, who literally wrote the book, “Content Inc.” Joe is an accomplished digital media expert…
- Drew Smith, The Liberty Line : From Third-Party Sports Merch To A Full Scale Sports Media Brand · 60 min · Episode 19On today's episode, we speak with Drew Smith, founder, and editor of the Liberty Line of Philly Sports Block. In just a few short years, Drew has built an audience of tens of…
- Doug Gollan, Private Jet Card Comparisons : Monetizing High Net Worth Niches · 1 h 6 min · Episode 18On today’s episode, we’ve got Doug Gollan. He’s the founder and editor of privatejetcardcomparisons.com, a consumer buying guide to private aviation services. Doug’s story is a…
- Bobby Trosset, Ravens Vault : From NFL Pre Game Show To Full Time Creator · 1 h 7 min · Episode 17On today’s episode, we speak with Bobby Trosset, a former NFL pregame radio host who is striking out on his own with a podcast and Youtube channel. Bobby is making the difficult…
- John Miller, Scribewise : Leveraging Content to Grow Your Business · 1 h 1 min · Episode 16On today's episode, we speak with John Miller, founder of Scribewise, a content marketing firm. John is an expert when it comes to leveraging content to grow your business and…
- Miles Beckler, MilesBeckler.com : Providing Value To Growing Your Lists & Revenue · 1 h 4 min · Episode 15On today’s episode we speak with Miles Becker of MilesBeckler.com. Miles is a thought leader in the online marketing space, having built a lifestyle brand with his wife and a…
- Jessica Williams, PetTalkMedia: Proves A Small Niche Can Earn Six Figures · 1 h 4 min · Episode 14On today’s episode we talk with Jessica Williams, founder of Pet Talk Media and YouDidWhatWithYourWeiner.com. Jessica has become the world's foremost expert in outdoor excursions…
- Ross Pomerantz, Corporate Bro: How Corporate Bro Monetized The Office Experience · 1 h 8 min · Episode 13On today's episode, we speak with Ross Pomerantz, the man behind the widely successful business humor social media account, Corporate Bro. Ross has become the avatar for…
- 10 Actionable Insights from 10 Episodes (Part 2) · 46 min · Episode 12Welcome back to part two of our ten actionable insights from our first ten interviews. If you have not listened to part one, you can pause this and go back and listen to our last…
- 10 Actionable Insights from 10 Episodes (Part 1) · 55 min · Episode 1110 Actionable Insights From Our First 10 Episodes (Part 1) Today we are doing something a little different. Instead of having an interview, it’s the middle of summer, a number of…
- Adam Vazquez, Content Is For Closers: How To Turn Your Podcast Into a Business Development Tool · 59 min · Episode 10On today’s episode, we speak with Adam Vazquez, founder of Heard Media, a podcast production agency and host of the Content Is For Closers podcast. Adam’s company helps…
- Kyle Scott, CrossingBroad.com: From Local Sports Blog to Massive Affiliate Success · 1 h 7 min · Episode 9On this show I interview my business partner and co-host of this show, Kyle Scott. Kyle knew at a very young age that he wanted to be involved with covering sports and giving his…
- Alexis Grant, They Got Acquired: The Bloomberg For Small and Medium Sized Acquisitions · 50 min · Episode 8On today’s episode we speak with Alexis Grant, founder and CEO of They Got Acquired, a digital media company focused on small and medium-sized acquisitions. Alexis is building a…
- Jason Ziernicki, Warwick Gaming: From Unemployment to an 8-Figure Affiliate Business · 1 h 19 min · Episode 7On today’s episode, Kyle interviews his partner and co-host of this show, Jason Ziernicki. Jason started from building a small local SEO shop to becoming the largest daily…
