Multifamily Tech Gurus
by Kerry W. Kirby
The Verification Stack: Inside the New World of Renter Qualification
About this podcast
The Multifamily Tech Gurus Podcast Series brings you the latest real-world experiences of PropTech innovator Kerry W. Kirby and technologist James W. Lancaster. Kerry and Jimmy live on the technology side of the multifamily housing industry. Kerry has built an award-winning company, 365 Connect, the multifamily industry's leading innovator in AI-driven marketing, leasing, and resident engagement platforms, that he founded over two decades ago, and Jimmy leads product development at the company. Together, they are on the frontline of managing their team of developers, customers, and all the craziness in-between.
Episodes
The newest 20 of 127 episodes
- The Verification Stack: Inside the New World of Renter Qualification · 30 min · Episode 126Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how technology is transforming one of the most critical…
- The Turnover Tax: The Hidden Cost of Constantly Retraining Property Team · 25 min · Episode 125Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they examine one of the most persistent challenges facing…
- The Integration Standoff: RealPage and EliseAI Ignite a PropTech Power Struggle · 27 min · Episode 124Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they examine a developing dispute between two prominent technology…
- The Attribution Illusion: Why Lead Sources Don't Tell the Whole Story · 23 min · Episode 123Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore one of the most persistent challenges in apartment…
- The Retention Gap: Why Multifamily Keeps Chasing the Next Renter · 23 min · Episode 122Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore one of the most overlooked contradictions in…
- The Marketing Mirage: You Can't SEO Your Way Out of Overpriced Rents · 27 min · Episode 121Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they tackle an uncomfortable reality facing apartment marketers: not…
- The Gemini Effect: Google Takes Aim at The Traditional Apartment ILS · 23 min · Episode 120Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they examine Google's bold move to bring AI-powered apartment…
- The Vibe-Coding Hangover: Why Experience Matters More Than Ever · 27 min · Episode 119Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore an unexpected consequence emerging from the rapid…
- Beyond the Search Box: How Google is Rewiring Apartment Discovery · 23 min · Episode 118Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how Google is fundamentally changing the way renters…
- The Missing Middle: Making Workforce Housing Economics Work · 29 min · Episode 117Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore one of the most overlooked challenges in today's…
- MCP Connectors: Unlocking the Next Generation of AI in Multifamily · 25 min · Episode 116Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore one of the most important advancements shaping the…
- The Ownership Gap: What Owners Expect That Operators Can't Deliver · 21 min · Episode 115Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they examine one of the most important challenges facing the…
- The Great Consolidation: Why Less Software is Becoming More Valuable · 21 min · Episode 114Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore why the multifamily industry is entering a new era…
- The Searchless Future: From Keywords to Conversations · 29 min · Episode 113Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore one of the most significant shifts in the history of…
- The Visibility Advantage: Winning the New Discovery Economy · 32 min · Episode 112Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore why visibility has become one of the most valuable…
- AI Infrastructure: Building The Next Competitive Advantage · 23 min · Episode 111Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore why the biggest impact of artificial intelligence isn't…
- The Easy Target: When The Vendor Becomes The Perfect Scapegoat · 23 min · Episode 110Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they tackle a common challenge in multifamily operations: the…
- The Attention Economy: Why Visibility Is the New Occupancy Strategy · 21 min · Episode 109Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how the multifamily industry has entered a new…
- The Great Discovery Shift: How AI is Reducing Multifamily's Dependence on ILSs · 25 min · Episode 108Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore one of the most significant shifts happening across the…
- Apartmentalize 2026: Networking, Noise, and Name Badge Flips · 28 min · Episode 107Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they recap Apartmentalize 2026 in New Orleans and share their…







