My Weekly Marketing
by Janice Hostager
Latest episode
3 Ways to Earn More From Clients You Already Have
3 Ways to Earn More From Clients You Already Have
About this podcast
Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
Episodes
The newest 20 of 178 episodes
- 3 Ways to Earn More From Clients You Already Have · 14 min · Episode 178Your best growth move might not be finding new clients at all. If you’ve been chasing cold leads, paying for ads, or feeling like you’re restarting from zero every month, I want…
- How to Get Customers From YouTube and AI Search Without a Big Following with Mary Ann Bautista · 38 minA video you publish today can still be sending customers to your business 10 or even 20 years from now, but only if you stop treating YouTube like a place to post updates and…
- From Feast or Famine to Consistent Clients · 15 min · Episode 176Your calendar is packed, revenue is up, and you finally feel like you can breathe. Then the next month hits and everything goes quiet. If you’ve ever wondered why the feast or…
- What Your Customers Aren’t Telling You–But You Need to Hear with Sarah Tjoa · 36 min · Episode 175Your customers are giving you marketing answers all day long, but most of us rush past the clues. I’m joined by Sarah Tjoa, managing director of Noble West, to break down what…
- Email Marketing in the AI Era: What’s Working Now with Adri Kopp · 44 min · Episode 174AI is writing faster than any of us can think and that can make email marketing feel like you can just hand it over to ChatGPT. But don’t buy that narrative. Email is still one…
- How to Get More Traffic to Your Website · 12 min · Episode 173Your website can be stunning, your offer can be dialed in, and your copy can convert, yet your calendar still stays empty for one simple reason: nobody can find you. In this…
- Why Your Website Gets Visitors but Not Customers (And What to Fix) · 12 min · Episode 172Your website can be gorgeous and still quietly lose you clients in seconds. In this episode, I share a simple way to spot what is really happening when someone lands on your…
- 5 Marketing Mistakes Costing You Customers · 18 minEntrepreneurship makes marketing feel like a hundred disconnected tasks, and fear can push us into scattered efforts that do not add up. In this episode, I walk through five…
- What to Hand to AI, and What to Never Let It Touch · 18 min · Episode 170A robot answered the phone when I called a local shop, and it instantly reminded me how fragile trust is in small business marketing. That very first “hello” is not a throwaway…
- Why Interested Buyers Go Quiet · 11 min · Episode 169They told you they were interested. They showed up for the call. They maybe even said, “This is exactly what I’ve been looking for.” Then the DM goes quiet and the email thread…
- Four Marketing Rules I Threw Out (and Why You Might Too) · 14 min · Episode 168In this episode, I break down four pieces of marketing advice I used to treat as law and explain why they stop working for me, and for my small business clients. I've replaced…
- How to Send Emails that Stand Out with R.J. Talyor · 31 min · Episode 167Marketing is starting to look the same everywhere, and AI is accelerating the slide toward safe, average choices. But that's not what good marketing is. In this episode, we dig…
- How To Build A Brand Story Customers Trust with John Elbing · 52 min · Episode 166We are wired to love stories and they are a powerful marketing tool. In this episode, we talk with storytelling and branding expert John Elbing about why most marketing falls…
- How to Write Emails That Turn Subscribers Into Buyers · 18 min · Episode 165Your sales email can be perfectly written and still not sell. If it reads like an inventory list of what's included in your offer, people will skim it, shrug it off, and move…
- How to Sell Something People Want to Avoid with Jermaine Ee · 31 min · Episode 164In this episode, I talk with Jermaine Ee, founder of Heirlight, about how to market products and services people actively avoid, using will creation and estate planning as the…
- Real Reasons Your Pricing Isn't Working · 34 min · Episode 163Pricing can feel like the simplest lever in a small business, but it’s also the one that messes with your head the fastest. When a prospect disappears after you send a proposal…
- How To Build Authority with AI with Cyndee Woolley · 35 min · Episode 162What happens when AI starts deciding who gets seen, trusted, and recommended? Whether we like it or not, tools like ChatGPT, Perplexity, and Google's AI Overviews are already…
- Bots Don't Buy: How to Spot and Stop Fake Ad Traffic with Rich Kahn · 29 min · Episode 161What if a big slice of your ad budget never reaches a real human? If you've ever stared at your digital ads dashboard thinking “the clicks are there, so why is nobody buying?”…
- Marketing That Works When You Don't Have a Decade to Wait · 24 minIn this episode, we unpack why standard marketing advice fails when you’re starting a consulting or service business with a short runway and deep experience. I share three…
- The Hidden Signals That Make Customers Trust You with Gal Borenstein · 43 min · Episode 159Trust becomes the real sales gate in a world full of AI content, fake reviews, and copycat marketing. We break down how to build a resilient brand by tightening what happens…
