36: How the BBC Experiments at Scale: Learning Since 1922

How do you build a culture of experimentation inside a 100-year-old institution?
This episode is part of our special miniseries on product experimentation where we go beyond A/B testing basics to explore how teams build experimentation culture, move faster with data, and make smarter product bets in practice.
Hosting this series are two of Spotify’s finest experimentation nerds: Luke Frake, group product manager for subscriptions, and Mårten Schultzberg, staff data scientist for Spotify’s experimentation platform, Confidence (confidence.spotify.com).
In this second episode, we explore what…