Show notes
During the 90’s and early 2000s, Thursday nights were, for roughly 25 million Americans, Must See TV night. NBC’s lineup of hit shows like Friends, Seinfeld, and ER, were a cultural phenomenon that lives on in memes and catch phrases like Ross’s “Pivot!” from season 5. Ross’s detailed plan for success didn’t turn out the way he planned.
Software founders often have detailed plans for success only to find that the market is just as challenging as moving a couch up a set of switchback stairs. When the market spurned Natalie Perez’s first software venture, the company pivoted and found success…
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