No Hacks with Slobodan Manic
di Slobodan "Sani" Manić
235: Your Website Is Your Source Of Truth, Not Your Traffic Source…
Informazioni su questo podcast
AI is changing the way people use the internet, and nobody asked us if we wanted it changed. People ask AI instead of searching, let it read the page for them, and more and more, let it choose and buy. So every week I look at one of those changes: an AI that signs into websites with your saved passwords, three AI models that picked three different products for the same shopping request, an AI assistant whose calls to businesses were placed by people in a call center. Then I tell you whether it’s good, bad, or pointless, and what it means for the business on the other side. Around fifteen minutes, every Saturday morning, usually me on my own, always with the receipts. Hosted by Slobodan Manic, a CXL-certified conversion specialist, WordPress Core Contributor, and the creator of Machine-First Architecture.
Episodi
I 20 episodi più recenti su 235
- 235: Your Website Is Your Source Of Truth, Not Your Traffic Source with Amanda Natividad, Co-Author of Zero Click Marketing · 30 min · Episodio 235I talked to Amanda Natividad, the person who named zero-click marketing, the week her book with Rand Fishkin came out, and wanted to ask one question: if nobody clicks any more…
- 234: OpenAI's Dots Are Cute. What They Do With Your Data Is Not. · 15 min · Episodio 234OpenAI's new agents, dots, are fuzzy balls with eyes that you name and dress. They also sign into websites with your saved passwords and read the email you connect. I went…
- 233: Muse Is Why Meta Has No Business Building The Agentic Web · 18 min · Episodio 233Mark Zuckerberg says Meta's AI agent, Muse, needs to be discreet. The same month, some of the calls it made to businesses were placed by people in a call center. I went through…
- 232: The Agentic Web Is Still A Single-Player Game · 19 min · Episodio 232A hundred and seventy-two companies have put their name to A2A, the standard for AI agents at different companies to find each other and talk. I took the web address the project…
- 231: A Paywall Stopped ChatGPT From Reading The Article. It Confidently Summarised It For Me Anyway. · 23 min · Episodio 231A magazine put a paywall in front of its journalism to stop AI reading it. I tested what that paywall actually checks. It reads one line of your request, the name you type in…
- 230: A Shoe Company And A Cookie Company Now Say The Exact Same Thing To AI Agents · 17 min · Episodio 230On August 5 Shopify switched on a second way into every store on its platform, built for AI agents instead of people. Nothing to install, no merchant asked. I opened three…
- 229: Does llms.txt Work? What 137,000 Domains' Server Logs Show · 20 min · Episodio 229Most of what's sold as AI search optimization has never been tested by the people selling it, and this episode is me checking the biggest one against server logs. Ahrefs looked…
- 228: OpenAI Killed Its AI Browser · 18 min · Episodio 228I came back from a month off the grid to find OpenAI had killed Atlas, its most glamorously launched product, nine months after the keynote. It barely matters, though. The…
- 227: ChatGPT Shopping Is Scraped Google Shopping with Malte Landwehr, CMO/CPO at Peec AI · 51 min · Episodio 227I sat down with Malte Landwehr, who left VP of SEO at Idealo to become CPO and CMO at Peec AI, the platform that tracks what ChatGPT, Claude, Gemini, and Google AI Overviews…
- 226: Most Brands Are Chasing AI Visibility Backwards with Alisa Scharf, Chief AI Officer at Seer Interactive · 47 min · Episodio 226This week I welcome Alisa Scharf, Chief AI Officer at Seer Interactive, to the podcast, to ask the question she fires back at every client who walks in wanting to "win at AI…
- 225: Every Website Already Has An Agent Experience And Most Are Bad With Netlify CEO Matt Biilmann · 45 min · Episodio 225The user-agent string in the HTTP header has been there since the 1990s. The web was built with software navigating it on someone's behalf. For thirty years that someone was a…
- 224: Google's OS-Level AI Agent: Building Samantha Into Android · 22 min · Episodio 224We are significantly closer to movie Her than we were just 6 months ago. Most coverage reads Google's last six months as a string of independent product updates. They aren't…
- 223: I Scored 33/100 on Cloudflare's New Agent-Readiness Scanner · 22 min · Episodio 223I ran the Cloudflare Agent Readiness scanner on nohacks.co, got 33 out of 100, and felt insulted. One toggle later the score was 67. That gap is where this episode starts. My…
- 222: AI Visibility Is a Vanity Metric with Wil Reynolds · 52 min · Episodio 222Wil Reynolds, founder of Seer Interactive, shares how losing 80% of organic traffic actually revealed that his team had been tracking the wrong metrics for years. We get into why…
- 221: Machine-First Architecture: The Framework for Building Websites That Work for AI and Humans · 26 min · Episodio 221In 2009, Luke Wroblewski's "mobile first" changed how every website gets built. Start with the harder constraint, and the rest gets better. Now the harder constraint is not a…
- 220: Google Patented Replacing Your Landing Page With AI · 18 min · Episodio 220Google was granted patent US 12536233B1 in January 2026, describing a system that scores your landing page and, if it falls below a quality threshold, replaces it with an…
- 219: Your Homepage Is Not Your Homepage Anymore with Rand Fishkin · 54 min · Episodio 219Rand Fishkin, co-founder of SparkToro and one of the most influential voices in digital marketing history, shares research proving that AI brand recommendations are wildly…
- 218: Five Years of No Hacks - The Guest Host Takeover · 39 min · Episodio 218Five years. 218 episodes. 110 hours of content. To celebrate, five returning guests flip the script and interview Sani about the agentic web, the future of web optimization, and…
- 217: The Browser Wars Are Back. This Time With AI Agents! · 29 min · Episodio 217In the 1990s, Microsoft and Netscape fought for control of the browser, the gateway between humans and the internet. Netscape went from 90% market share to zero in five years…
- 216: The Machine Layer - Building Trust in the Age of AI Search with Duane Forrester · 1 h 3 min · Episodio 216Duane Forrester, 30-year search veteran who co-launched Schema.org and built Bing Webmaster Tools, explains why AI systems prioritize trust above all else. We discuss machine…







