Nourish Your Brand
by Nuggets of branding wisdom to help you attract and connect with your dream clients
Latest episode
89. Selling is just an invitation to a really good party with Steph…
89. Selling is just an invitation to a really good party with Steph…
About this podcast
Serving up everything your business craves so that it can turn into a brand that you're super confident and proud of. We're talking strategies, insights, and golden nuggets of wisdom to help you attract and connect with your dream clients and customers.
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Episodes
The newest 20 of 89 episodes
- 89. Selling is just an invitation to a really good party with Steph Crowder · 50 minThis chat is a masterclass in how to make selling feel good. We get into the “whoops, I made it about me” reframe that changed how I sell, her word of the year (which is BORING…
- 88. Not every offer needs its own brand · 15 minNot every offer in your business needs its own brand, and this week I’m walking through what makes an offer worth branding, how to actually pick the signature one, and what my…
- 87. Putting more FUN in your fundamentals with Kalyl Kadri · 58 minThis week’s chat with Kal is basically two brand nerds getting properly excited about themed offers, world-building, and why most brands still sound like they’ve been through a…
- 86. Being consistent isn't "Just post more" · 11 minThis week I’m breaking down a word I say on the pod all the time and I think everyone’s been hearing me slightly wrong on: consistency. It doesn’t mean post more. And it doesn’t…
- 85. Building a brand you actually enjoy with Liz Mosley · 53 minThis week’s chat with Liz is a designer-to-designer heart-to-heart about how to build a brand and business you actually want to show up for. We get into how she built her…
- 84. More Isn't Better · 12 minI caught myself doing the exact thing I tell clients not to do. Mid client rebrand, adding another colour, another font, a few more icons, and every single one felt like an…
- 83. Big Fish Energy with Hannah Isted · 40 minThis week’s chat with Hannah is all about Big Fish Energy, the mindset she’s been building for the last 18 months that took her from sitting on ideas to speaking at Atomicon…
- 82. What Happens When You Outgrow What You Sell? · 9 minThis episode’s about the shift from calling myself a service to building a signature offer and what that meant for me. What we get into: * Why “I do branding” was really just…
- 81. PR, self-trust, and showing up as you with Melanie Whittaker · 36 minThis week’s chat with Mel is all about visibility, PR, and showing up in your marketing as the person you actually are. We get into how she overcame her own fear of being seen…
- 80. Unpacking my ooooh series: offer branding choices that make people stop scrolling · 13 minRecently I ran a series on Instagram: A List of Things That Made Me Go Ooooh About Your Offer Branding with four editions covering colour, theming, imagery, and typography. This…
- 79. Scaling with one signature offer with Shannon Matson · 57 minThis week I got to chat with Shannon Matson from The Social Bungalow. Shannon is full of practical wisdom on building a signature offer that can actually hold the weight of your…
- 78. Why people don’t buy your offer (even if they want it) · 13 minIn this one I’m walking through why an unbranded offer is basically a whole uncut watermelon at a hotel buffet. People know it’s there. They have no idea what to do with it. So…
- 77. Building a business that works with your menstrual cycle with Morín Glimmer · 52 minThis week’s chat with Morín completely shifted how I think about working with my own body inside my business. We get into why she became a “brand strategist for the cyclical…
- 76. Your offer has to win YOU over first · 10 minIn this episode, we’re talking about why magnetism flows owner → client, and the simple “taste tests” to tell if your offer branding is actually pulling its weight. What I get…
- 75. Boundaries, blind spots, and pricing with Shannon Mattern · 48 minThis week's chat with Shannon is full of the kind of wisdom you only get from doing it the hard way first. We get into how she built the Web Designer Academy after a rough year…
- 74. Why you struggle to talk about your offer (even when it's doing alright) · 14 minMost people assume it's a marketing problem. Spoiler: it's not. I'm getting into the bit nobody really talks about, including my own procrasti-tweaking confession, and the…
- 73: Designing your way in with Kierian Cameron · 44 minI’m joined by Kierian Cameron, founder of Brand Cult, the UK’s first print-only business newspaper. Kierian is all about “designing your way in”: finding the third door when the…
- 72. The difference between explaining your offer and showcasing it · 15 minIn this episode, I go through how to showcase your offer (make people feel it) instead of over-explaining it: ditch the caveats, lead with the scene, and let the offer stand on…
- 71: Becoming an IT girl with Olivia Bossert · 39 minThis week I sat down with Olivia Bossert. Fashion photographer turned personal brand photographer turned (accidental) personal development mentor. She’s the woman behind the IT…
- 70. Your offer is lost in your own brand... and it's costing you · 11 minIn this episode, I’m getting into why so many offers end up buried inside the business brand, what it quietly costs you (it’s more than one thing), and how to start pulling it…
