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Now that's Significant

Now that's Significant

Leveraging AI implicit testing, and integrated methodologies with Todd Kirby

· 38 min · Episódio 147

Notas do episódio

In this episode of Now that’s Significant, hosted by Michael Howard, Head of Marketing at Infotools, the discussion features Todd Kirby, a seasoned marketing research and insights professional.

The episode explores the intersection of marketing research with AI, advanced research methodologies, and technology platforms, and how they can collectively transform the industry. Todd shares his insights on leveraging these tools to enhance advertising effectiveness and consumer connection.

Key takeaways from this episode

1. Integration of AI and Research: Todd emphasizes the transformative…

Site: infotools.com

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