Om denne podcast
Tired of marketing fluff, shady sales tactics, and overpriced agencies that sell fear instead of results? Over the Bull is a no-nonsense podcast where we share real stories from inside the agency world—the wins, the failures, and the clients we had to cut loose.
Join me each week as we break down the reality of running a business, expose the marketing BS that’s holding companies back, and talk about what actually works. No generic reports. No empty promises. Just real strategy from the trenches.
Episoder
De nyeste 20 af 66 episoder
- Episode #66 Nothing New Under the Sun · 23 min.Send us Fan Mail A ChatGPT commercial shows an older potter asking AI to build her a website. It asks her about the design, and then it tells her it built her a checkout. Ken’s…
- #65 - Confidently Wrong · 16 min. · Sæson 3 Episode 65Send us Fan Mail Fifteen years ago I got handed a diagnosis, a stack of prescriptions and a shrug about getting older. Six months later I’d reversed all of it, and not because I…
- #64 - No Pets Allowed · 23 min. · Sæson 3 Episode 64Send us Fan Mail Say your lease says no pets and you get a dog anyway. For eight months nobody notices, and somewhere in there you stop thinking of it as a rule you're breaking…
- #63 - And You Think You're Confused. · 22 min. · Sæson 3 Episode 63Send us Fan Mail Six words: how do I show up in AI search. The answer looked great. Bullet points, bold headers, links. It also couldn't tell what the question meant, built its…
- #62 - The Outsourced Brain · 27 min. · Sæson 3 Episode 62Send us Fan Mail Ken got back with a stack of messages... and a good chunk of them were people asking him to Google things for them. Not strategy. Just look-it-up-for-me. That…
- #61 - 4,651 to 63 Overnight · 28 min. · Sæson 3 Episode 61Send us Fan Mail One business watched its Google reviews drop from 4,651 to 63 overnight. Terrifying... until you understand what's actually happening. On this episode of Over…
- #60 - The Cookie Crumbles · 18 min. · Sæson 2 Episode 60Send us Fan Mail For years, the internet let you follow people. Tag a visitor on your site, chase them across Facebook and Google, and close the sale later. That playbook is…
- #59 - The Cheap Guys Are Back (And They've Got AI) · 32 min. · Sæson 2 Episode 59Send us Fan Mail Cheap vendors have always cut corners. What's changed is the disguise. Now they're using AI to churn out website content and HTML in a weekend, and it looks…
- #58 - Shooting the Bull: Don't Build What You Can't Fix · 33 min. · Sæson 2 Episode 58Send us Fan Mail There's a quiet line a lot of business owners are crossing right now without noticing it: letting AI build things they couldn't rebuild, repair, or even explain…
- #57 - Shooting the Bull: Frankenstack - When Your Tools Start Fighting · 34 min. · Sæson 2 Episode 57Send us Fan Mail Every business owner has had the moment: wait, why are we paying for two phone systems? That's a Frankenstack ... the pile of overlapping tools you end up with…
- #56 - Shooting the Bull: Is AI a Machine or a God? · 32 min. · Sæson 2 Episode 56Send us Fan Mail Everybody's got an AI take right now — it's coming for your job, or it's the second coming. Ken thinks both camps are wrong, and the truth is more boring and a…
- #55 - Shooting the Bull: Rainbow Chasers and Widget Counters · 40 min. · Sæson 2 Episode 55Send us Fan Mail Most business owners think hiring a marketing agency is a one-way transaction — you pay, they deliver. But the truth is, the client side of the relationship…
- #54 - Shooting the Bull: AI Is Making People Worse at Business · 27 min. · Sæson 2 Episode 54Send us Fan Mail Artificial Intelligence is an incredible tool… but a lot of people are using it in ways that are actually making them worse at business. In this episode of…
- #53 - Shooting the Bull: Drowning in Data (But Still Don't Know What's Working?) · 26 min. · Sæson 2 Episode 53Send us Fan Mail Most business owners don’t have a data problem—they have a clarity problem. In this episode of Shooting the Bull, we’re talking about why more tracking, more…
- #52 - Shooting the Bull: Business Advice Without the BS · 35 min. · Sæson 2 Episode 52Send us Fan Mail This week, we’re switching things up and just shooting the bull. No script, no fluff—just real, off-the-cuff conversations about the stuff small business owners…
- #51 - Stop Guessing: How to Track Calls and Fix Your Marketing · 17 min. · Sæson 2 Episode 51Send us Fan Mail Most businesses have no idea where their phone calls are actually coming from—and it’s costing them more than they realize. In this episode, we break down the…
- #50 - Why Your Website Isn't Bringing You Leads · 25 min. · Sæson 2 Episode 50Send us Fan Mail If your website isn’t bringing you leads, it’s not because you need better design. It’s because your website isn’t doing its job. In this episode, we break down…
- #49 - AI Images: Shortcut or Liability? · 24 min. · Sæson 2 Episode 49Send us Fan Mail AI-generated images are everywhere right now—and depending on who you ask, they’re either a game-changing tool or a risky shortcut. In this episode of Over The…
- #48 - AI Drunk: The New Marketing Hangover · 26 min. · Sæson 2 Episode 48Send us Fan Mail RESOURCES: https://developers.google.com/search/docs/fundamentals/creating-helpful-contenthttps://developers.google.com/search/docs/fundamentals/using-gen-ai-cont…
- #47 - The Game Is Rigged. Here’s How to Survive It. · 41 min. · Sæson 2 Episode 47Send us Fan Mail Here’s the reality most business owners eventually face: The system favors scale. Large companies are not built on fairness. They’re built on optimization — for…
