Own Your Business
autor: Sam Jacobson with Ideaction
Najnowszy odcinek
Stop Waiting for “Someday” with KT Merry
Stop Waiting for “Someday” with KT Merry
O tym podcaście
A podcast for wedding professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team.
Odcinki
Najnowsze 20 z 267 odcinków
- Stop Waiting for “Someday” with KT Merry · 48 minWhen does “someday” finally show up? And what are you giving up while you wait for it? KT Merry has spent nearly 20 years photographing luxury destination weddings and editorials…
- We Lost the Plot on Luxury with Jason Rhee · 57 minAsk most wedding pros what makes a business luxury, and you'll hear about budgets, guest counts, and the names in their portfolio. Ask Jason Rhee, and he'll tell you to watch how…
- How Gen Z Buys with Wed Vibes Media · 54 minYour next couple has studied your work, your website, and your Instagram before you ever know they exist. Will they find enough to reach out? Daria Neretina started as a wedding…
- Stop Being the Bottleneck in Your Own Business with Josh Spiegel · 1 godz. 0 minWhat does it take to build a business that doesn't need you in every room? In this episode, Sam sits down with Josh Spiegel, founder and CCO of Birch Event Design, a luxury event…
- Connecting with Clients in a Trust Economy with Anja Winikka · 53 minWhy isn't a beautiful portfolio booking clients the way it used to? In this episode, Sam sits down with Anja Winikka, CEO and founder of the Freeda Network, a company that places…
- State of the Industry: 4th Edition · 1 godz. 42 minYou could have the best portfolio in your market and still watch your calendar sit half empty this year. It’s no longer about how good your work is, it’s about how good your word…
- Ask These Questions on Your Next Discovery Call · 46 minMost discovery calls get through the checklist but never reach the truth. In this episode, Sam and Katy break down why a discovery call is where you guide a couple to discover…
- What My Clients Asked Me This Week · 49 minEvery wedding business owner wonders if they're the only one struggling with something. They're not. In this episode, Sam pulls ten real, fully anonymized questions from client…
- How AI Is Misleading Your Couples · 45 minSam set a trap for an AI chatbot: a series of wedding questions he already knew it would get wrong, just to see how wrong. The answers were bad enough to bring straight to the…
- 5 Ways You're Sabotaging Your AI Output · 26 minMost people using AI regularly have no idea they're making these mistakes, because none of them come with a warning. In this episode, Sam and Katy break down five habits that…
- You're Talking to AI the Wrong Way · 30 minMost people ask AI to solve the problem they think they have, without ever stopping to check if it's the right problem in the first place. In this episode, Sam and Katy explain…
- AI Starter Kit for Wedding Pros · 39 minMost wedding pros are using AI like a fancy search engine and leaving most of its value on the table. In this episode, Sam and Katy walk through their own switch from ChatGPT to…
- Website Red Flags Couples Notice Right Away · 43 minCouples decide whether to keep browsing your website in about the time it takes to read this sentence. What are they seeing that's making them leave? In this episode, Sam and…
- Why Couples Say "Yes" (and It's NOT Your Portfolio) · 25 minThere's a moment couples decide to book you, but it's not the moment you think. It's not the portfolio, not the pricing, not even the proposal. It's dozens of smaller moments…
- Your inquiries are up, but your excitement about them isn't. What's really going on? · 28 minIn this episode, Sam and Katy dig into why content that doesn't speak to the right audience keeps filling your calendar with the wrong clients, and what to do about it before you…
- Listener Fave: Perfectionism's Upsides and Downsides · 47 minYou've probably told yourself you're a perfectionist like it's a badge of honor. Detail-oriented. High standards. Won't put your name on anything that isn't right. But what if…
- Handling Objections that Are NOT about Money · 30 minSomeone just pushed back on your price. Maybe they said they need to think about it. Maybe they told you they found someone cheaper. Maybe they went quiet. And just like that…
- The Profitability Audit: Are You Making Money or Just Staying Busy? · 26 minPeak season is here for many in the wedding industry. You're busy, you're booked, and you're making money. But busy and profitable aren't the same thing. And most wedding pros…
- The Upsell Conversation: Adding Value After They've Already booked · 28 minYour clients already said yes. They signed the contract, they're on the books, and you're doing the work. But here's what most wedding pros leave on the table: the money that was…
- The 90-Day Sprint: Planning Quarters to Get Sh*t Done · 19 minYour January goals called. They want to know if you're coming back. Mid-year is when most wedding pros quietly abandon the plan and go into reactive mode until the holidays. In…
