Performance SEO Unpacked
by ResultFirst
Latest episode
Exploring the journey from clicks to conversion
Exploring the journey from clicks to conversion
About this podcast
Welcome to Performance SEO Unpacked, the podcast for enterprise businesses looking to master SEO and achieve real, measurable growth. Supported by ResultFirst, leaders in pay-for-performance SEO, we simplify the complexities of managing large-scale SEO. Each episode provides expert insights, actionable strategies, and real-world advice to help you stay ahead of trends, prove ROI, and scale your efforts with confidence. Subscribe now and unlock the full potential of enterprise SEO. Visit resultfirst.com for more.
Episodes
The newest 20 of 36 episodes
- Exploring the journey from clicks to conversion · 37 minPerformance SEO Unpacked brings together host Ruchi Pardal and Jonathan Richards, Director of AI Search & SEO at Audible (Amazon), known for building human-centered AI discovery…
- How to create content that connects, converts, and scales - Nuno Bamberg · 23 minPerformance SEO Unpacked brings together host Ruchi Pardal and Nuno Bamberg, a marketing leader known for building consumer-first, scalable brand strategies. This episode breaks…
- When Visibility Backfires: Managing Brand Sentiment in the AI Search Era · 24 min · Episode 33Performance SEO Unpacked brings together host Ruchi Pardal and Daniel Horowitz, an SEO strategist known for building scalable, business aligned growth across enterprise, SaaS…
- From Layoffs to Leads: Building a Thriving SEO Consulting Practice Today | Ep. 32 · 34 min · Season 1 Episode 32Market turbulence, SEO layoffs, budgets being slashed, brands tightening up—yet some consultants are building a thriving practice right in the middle of it. On Performance SEO…
- From Vanity to Value: Rethinking Digital Performance Metrics in a GenAI World with Scott Lux | Ep. 31 · 30 min · Season 1 Episode 31Retail has been in the family, from a lighting store in Dallas, Texas, to Birmingham, Alabama, to fashion retail brands in New York. On Performance SEO Unpacked, Ruchi Pardal…
- When AI Eats the Middle: Rethinking Local SEO as the Buyer Journey Goes Conversational | Ep. 30 · 26 min · Season 1 Episode 30Performance SEO Unpacked brings together host Ruchi Pardal [https://www.linkedin.com/in/ruchipardal/] and Fred Shramovich [https://www.linkedin.com/in/fred-shramovich-b7a7674/]…
- Inside TechTarget's Massive SEO Cleanup: The Case Study You've Never Heard (with Jenny Waggenheim) | Ep. 29 · 38 min · Season 1 Episode 29Performance SEO Unpacked with Ruchi Pardal [https://www.linkedin.com/in/ruchipardal/] brings a real-world case study: a previously successful search program collapses overnight—a…
- Scaling SEO Through Team Transitions: How Collaboration Fuels Long-Term Search Growth With Natalia Matos | Ep. 28 · 23 min · Season 1 Episode 28When leadership changes, everything changes—processes shift, priorities reset, and SEO teams are forced to prove their value all over again. In this episode of Performance SEO…
- First AI Checkout: How eCommerce Brands Must Ready Themselves for Black Friday 2025 | Ep. 27 · 7 min · Season 1 Episode 27Performance SEO Unpacked takes a sharp turn with host Ruchi Pardal [https://www.linkedin.com/in/ruchipardal/] as she explores a seismic shift in e-commerce: OpenAI's Buy It…
- The Hidden Leaks in SEO Budgets: What Your CMS and CDN Aren't Telling You | Ep. 26 · 6 min · Season 1 Episode 26Many SEO teams believe their budgets are airtight, yet silent leaks are draining performance in ways that don't show up on a spreadsheet or monthly report. On Performance SEO…
- 7 Hard SEO Questions CMOs Are Finally Asking — And What to Do About Them | Ep. 25 · 8 min · Season 1 Episode 25On this solo episode of Performance SEO Unpacked, host Ruchi Pardal [https://www.linkedin.com/in/ruchipardal/?utm_source=chatgpt.com] takes on seven of the toughest SEO questions…
- The VOLT Framework: How SEO Visibility Really Drives Revenue | Ep. 24 · 7 min · Season 1 Episode 24Performance SEO Unpacked with Ruchi Pardal [https://www.linkedin.com/in/ruchipardal/] explores a simple yet powerful framework for connecting search visibility with real business…
- AI or Not, Authority Wins: Structuring Enterprise Content for Search and Sentiment | Ep. 23 · 20 min · Season 1 Episode 23Enterprise SEO can get messy fast — five business units, hundreds of stakeholders, and AI reshaping what shows up in search. On Performance SEO Unpacked, host Ruchi Pardal…
- What Makes You Mention-Worthy? Winning Search Visibility in an AI-First World | Ep. 22 · 48 min · Season 1 Episode 22In this episode of Performance SEO Unpacked, host Ruchi Pardal [https://www.linkedin.com/in/ruchipardal/] sits down with Derek Woo [https://www.linkedin.com/in/derekwoo/]…
- Beyond Search Volume: SaaS Keyword Strategy That Fuels Real Business Results | Ep. 21 · 16 min · Season 1 Episode 21What if your keyword research could shape product development, uncover revenue potential, and spotlight entire user segments your product team never considered? ㅤ On…
- What to Do If Your Brand Is Not Being Picked Up — And How Long Recovery Takes | Ep. 20 · 11 min · Season 1 Episode 20Nothing stinks quite like realizing your brand isn't showing up in Google's AI Overview, ChatGPT answers, or Perplexity snippets while competitors bask in the glory. In this solo…
- Structure for the future: Schema, entities and search impact with Nick Pustay | Ep. 19 · 24 min · Season 1 Episode 19On this episode of Performance SEO Unpacked, host Ruchi Pardal [https://www.linkedin.com/in/ruchipardal/] sits down with Nick Pustay…
- Search Without Queries: What Copilot, IndexNow, and AI Agents Really Mean for the Future of SEO | Ep. 18 · 27 min · Season 1 Episode 18Performance SEO Unpacked is back with a big conversation about the new frontier of SEO—where queries disappear, and AI anticipation takes the lead. Host Ruchi Pardal…
- From Product to Page One: How a Data and UX Mindset Accelerates SEO Results (with Neha Khanna from ZipRecruiter) | Ep. 17 · 23 min · Season 1 Episode 17On Performance SEO Unpacked, host Ruchi Pardal [https://www.linkedin.com/in/ruchipardal/] is joined by Neha Khanna [https://www.linkedin.com/in/neha-khanna-5545031a4/] to explore…
- Google's AI Mode Is Killing the Blue Links—Now What? | Ep. 16 · 24 min · Season 1 Episode 16The world of SEO isn't just evolving—it's being rewritten. On this episode of Performance SEO Unpacked, Joseph Lewin [https://www.linkedin.com/in/joseph-lewin/] steps in as guest…
