Perpetual Traffic
by Tier 11
BusinessE · Explicit
Latest episode
The Halo Effect: Why Meta Gets No Credit for Your Best Sales
The Halo Effect: Why Meta Gets No Credit for Your Best Sales
About this podcast
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
The newest 50 of 500 episodes
- The Halo Effect: Why Meta Gets No Credit for Your Best Sales · 38 min · Episode 815Do you need help with marketing? Talk to us at: https://www.tiereleven.com/apply-now Your Meta ROAS looks terrible. You cut the budget. Then your Amazon and Google sales fell…
- Are Wrong Leads Showing Up to Your Sales Calls? Here’s the Messaging Fix · 37 min · Episode 814Do you need help with marketing and scaling your coaching or book-a-call business? Talk to us at: https://www.tiereleven.com/apply-now Your calendar is full, so why is nobody…
- Why the Most Important Step in Your Creative Strategy Has Nothing to Do With Creative · 37 min · Episode 813Still guessing which ads are working? Let Tier 11 build the creative strategy and measurement system behind your Meta ads: https://www.tiereleven.com/apply-now Anyone can…
- Before You Add Another Marketing Channel, Ask This One Question · 39 min · Episode 812Is the ad you're about to pause the one feeding every sale in your account? And is that shiny new channel really the fix for a rough month, or just an expensive distraction? Most…
- If Your Sales Funnel Has a "Book a Call" Button...This Episode Is for You · 35 min · Episode 811Everyone tells you to put a booking calendar at the end of your funnel. What if that's exactly where you're losing half your leads? For businesses that rely on a sales team to…
- The Unified Marketing Strategy Behind MyFitnessPal's 220 Million Users · 47 min · Episode 810What's the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. When every dollar is judged on last-click…
- Your Marketing Team Shouldn't Write Your Ads — Here's Who Should · 38 min · Episode 809Is your creative saying the same thing over and over? We can help you build a messaging strategy that scales your paid media. Talk to us at: https://www.tiereleven.com/apply Your…
- Why Your 'Winning' Ad Is Probably the One You're About to Kill · 37 min · Episode 808Running ads across multiple channels and not sure which ones are actually driving growth? Our teams can audit your attribution and show you where your budget should really go…
- Why Your Best-Performing Ad Might Be the One Getting Zero Conversions · 48 min · Episode 807Your top-of-funnel ads might be driving more of your conversions than you realize. Let us audit your account and show you what's really working. Talk to us at…
- They Grew to $10M+ on Angles That Worked...Here's What Scales Them to $100M · 37 min · Episode 806Has your Meta ads performance stalled? We can help you redesign your messaging and creatives for sustained growth. Talk to us at: https://www.tiereleven.com/apply Here's…
- Hit the Google Ads Ceiling? Here's the Creative Strategy That Breaks It · 34 min · Episode 805Struggling to scale your ads? Spending more won’t fix the problem. Let’s figure out why your growth strategies are not working. Talk to us at https://www.tiereleven.com/apply…
- Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix · 42 min · Episode 804Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business. Talk to us at…
- $5.5M to $12.1M in 13 Months: What Happens When You Fix the Data First · 42 min · Episode 803Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: https://www.tiereleven.com/ncac Are you…
- One Lead Gen System, 1,000 Agents, $1.5M/Month: Here's the Architecture · 28 min · Episode 802Do you need an expert analysis of your ad account and creative strategy? Talk to us at https://www.tiereleven.com/apply Are your ad campaigns competing against your own business?…
- From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why · 49 min · Episode 801Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: https://www.tiereleven.com/mpi What…
- 3 Ways AI Is Quietly Replacing Traditional CRO · 35 min · Episode 800Stop losing revenue after the click! Get your free conversion audit at https://www.tiereleven.com/cro/service Are you optimizing your ads but ignoring what happens after the…
- Half Your Ad Budget Is Working Against You (And You Don't Know It) · 43 min · Episode 799Is your cost per lead rising with no clear reason? Let’s figure out together what’s not working. Book a call with our team: https://www.tiereleven.com/apply Why are your leads…
- They Were Spending $115K a Month Without Knowing What Worked · 37 min · Episode 798Stop guessing what’s working! Grab your Marketing Performance Indicators™ checklist now: https://perpetualtraffic.com/mpi Are you making six-figure ad spend decisions with…
- What a Live CRO Audit Reveals That Your Design Agency Never Shows You · 44 min · Episode 797Stop losing revenue after the click! Let’s find the leak before your next ad. Get your free CRO audit at: https://www.tiereleven.com/cro/service Are you optimizing your site…
- Stop Redesigning. Start Diagnosing. The CRO Method That Actually Works · 33 min · Episode 796The conversion problem is not in your ad account. It's in the gaps between your ads, landing pages, data, and unit economics. Sign up for our free CRO audit and close the gaps…
- Chick-fil-A's Secret to 15% Growth for 37 Years Straight · 47 min · Episode 795What makes a brand legendary? You might think it’s all about your product or service. The truth is, it’s not about how good you think your stuff is but what your customers say…
- How to Become a Supercommunicator (Ask These Questions) · 18 min · Episode 794Do you often feel like your conversations aren't going anywhere? Or that you’re not connecting as deeply as you'd like? It turns out, most of us are missing a key ingredient in…
- Scaling Ads Is Killing Your Profit (Here’s the Fix That Works) · 19 min · Episode 793Are you spending more on traffic than you’re actually making and calling that “growth”? Business owners often chase scale, obsess over ROAS, and completely miss the bigger…
- 156% More App Subscribers in Six Months! Here’s How We Did It · 21 min · Episode 792Download your free Tier 11’s nCAC calculator at: https://www.tiereleven.com/ncac How do you acquire new customers without frustrating the ones you already have? It’s a delicate…
- 5 Missed Forecasts. Then One Budget Shift. Then 4 Straight Hits. · 54 min · Episode 791Are you scaling ad spend but getting worse results? If your ROAS looks amazing while your growth stalls, you might be optimizing for the wrong thing, and it’s costing you more…
- Stop Saying This on Sales Calls (It Hurts Your Deals) · 22 min · Episode 790Apply for our free $10,000 audit of your digital strategy: https://www.tiereleven.com/audit Why do some prospects respect you while others walk all over you? When you feel like…
- Why Pausing Meta Ads Based on CPA Is a BIG Mistake! · 21 min · Episode 789Has your business growth stalled? You need to audit all aspects of your marketing strategy to uncover the reasons. We are giving away our $10,000 audit process to a few brands…
- Why the Funnel Is Dead (And What Actually Drives Growth Now) · 28 min · Episode 788Stop spending more on an outdated digital strategy. Let our experts audit it and give you the blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit…
- The Funnel Is Dead. Here’s What Full-Funnel Actually Means Now · 25 min · Episode 787Is your digital strategy outdated? Let our experts audit it and give you the blueprint you need to scale. Book your spot: https://www.tiereleven.com/audit (only 3 spots…
- Your Comments Section Is a Sales Floor. Is Anyone Working It? · 18 min · Episode 786Are you burning cash on the wrong strategy? Share a few details about your brand, and we’ll show you exactly where you’re leaking profit. Book your spot…
- Still Relying on Old Funnels? Here’s What's Working in Meta Ads Right Now · 37 min · Episode 785Stop guessing. Get the blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available). Is your Meta ad strategy outdated? If you're…
- Your CAC Is Lying to You — Here's the Number That Isn't · 28 min · Episode 784Stop flying blind with data! Let us give you the exact blueprint you need to scale fast. Book your spot: https://www.tiereleven.com/audit (only 3 spots available). Is your…
- How to Tell If Your Agency Is Performing (Not Just Reporting) · 43 min · Episode 782Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are your ads working, or are the dashboards just telling you what you want to hear? Too many marketers…
- Is Your Agency Performing Or Just Reporting Well? · 35 min · Episode 781Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are you getting the results you expect from your agency? Or is your marketing just vanity metrics? Too…
- Meta Andromeda 'Ice Cream Strategy' - Stop Killing Your Best Flavors! · 33 min · Episode 780Partner with our Meta ads experts: https://www.tiereleven.com/apply Are your ads “good enough” but still not getting anyone to fall in love? If your creative looks like vanilla…
- How We Made a Personal Injury Law Firm $55.2M with Oli Liboy · 52 min · Episode 779Relying solely on Google ads to drive leads is risky. Our team can help you balance Meta and Google ads to lower costs and boost conversions. Partner with our marketing experts…
- How We Turned $25K into $184M in Personal Injury Settlements · 29 min · Episode 778The right digital marketing strategy can turn high-cost clicks into millions in revenue. We want to help your business achieve this and more! Partner with our marketing experts…
- How We Made a Personal Injury Law Firm $55.2M (Case Study) · 49 min · Episode 777You can scale your business fast with the right digital marketing partners and strategy. Partner with our Meta ads experts: https://www.tiereleven.com/apply Are you still betting…
- From $5M to $32M in 2 Years [Premium eCommerce Case Study] · 34 min · Episode 776Stop settling for slow revenue growth! You can scale your business fast with the right digital marketing partners and strategy. Partner with our Meta ads experts…
- 2 Big Reasons Why Meta Isn’t Optimizing for Sales Anymore · 40 min · Episode 775If you’re still measuring success by direct conversions alone, you could be missing the bigger picture in your campaigns. Meta is shifting its focus, and if you're not adapting…
- Are You STILL Using Outdated Meta Andromeda Ad Strategies? · 40 min · Episode 774Apply to Work With Tier 11: https://www.tiereleven.com/apply-now If your campaigns aren’t scaling as you'd like and CPMs keep rising, it’s time to refresh your social media…
- How to Create a 'Moat' Around Your Company/Department Like Meta · 56 min · Episode 773Are you hesitant to invest in your team, fearing they might leave after you put in all that time and money? What if the real risk is in not investing, and they stay?…
- Stop Wasting Ad Spend: This Tool Guarantees Accurate Customer Data · 47 min · Episode 772Stop losing customer insights to privacy blockers! Make confident, data-driven marketing decisions with Tier 11’s Data Suite. Learn more and schedule a call at…
- Stop Pausing Winning Ads With Meta Andromeda, Kill Conversions Instead - Part 2 · 26 min · Episode 771Apply to Work With Tier 11: https://www.tiereleven.com/apply-now Are you still pausing “winning” ads because Meta tells you the CPA is broken? In this episode, we break down the…
- Stop Pausing Winning Ads With Meta Andromeda, Kill Conversions Instead - Part 1 · 38 min · Episode 770Apply to Work With Tier 11: https://www.tiereleven.com/apply-now CPAs look awful, so you pause the ads, and then revenue drops across channels. That’s not you. That’s the new…
- The Biggest Creative Trends in 2026 REVEALED With Reza Khadjavi · 55 min · Episode 769Create ads that convert every time with Motion’s AI tagging. Get 10% off the first three months of Motion using code TRAFFIC10 at checkout: https://motionapp.com Are you still…
- The Singular Fatal Mistake Service Businesses Make with Opt-Ins, MQLs & SQLs · 30 min · Episode 768Are you drowning your leads with follow-up after follow-up? It’s a mistake many service-based businesses make, thinking more is better. But in reality, too much follow-up could…
- How to Crush It With GLP-1s & TRTs on Meta Using “The Sticky Pixel Strategy” · 47 min · Episode 767Stop obsessing over new audiences and creative tests in Meta ads. We’ve got something better! Tier 11’s John Moran is back to share his latest breakthrough: the Sticky Pixel…
- The Little-Known AI Creative Research Tactic to Hack Meta Andromeda · 36 min · Episode 766Stop using AI like Google for market research. Here is an easy, done-for-you marketing research prompt to help you draft Meta ads that convert: https://www.tiereleven.com/prompt…
- How Advantage+ Sales is Changing the Meta Ads Game Forever · 56 min · Episode 765The Meta platform continues to evolve, leaving marketers with mixed feelings. While some fear the loss of control, others are already seeing extraordinary results. Today, we…
