Note de episod
“It’s not working more. It’s working on purpose, with purpose.” On day four of Bet on You Week, James Shaw tackles the idea that the answer to a harder market is just more hours. He pulls from Shift page 54: stop spending time and money on lead gen that isn’t working, figure out what does, and ramp it up. Your goal hasn’t changed, but the number of leads it takes to get an appointment has. He also reads MREA page 260 on counterbalancing work and the rest of your life: the problem isn’t getting out of balance, it’s how long you stay there, and redlining your career is unhealthy for you, your family, and your business. The way out is going deeper, not wider, dropping tasks like processing your own files, and knowing your top lead sources so your time goes where the closings come from. If you’ve been telling yourself you just need to work harder, this one is worth a listen.
Aired on October 22, 2026
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