Episodebeskrivelse
In today’s episode, I dive into what needs to happen before you ever start a positioning exercise. I explain why positioning fails when teams skip preparation, ignore alignment, or try to make positioning work for every customer they’ve ever had. I also walk through how to assemble the right team, let go of outdated assumptions, and create shared language so positioning decisions actually stick.
You will learn:
(01:53) How the second edition of my book Obviously Awesome restructures positioning into pre-work, core work, and post-work.
(03:12) Why positioning is not a marketing-only activity…
Website: positioning.show
