PR Adjacent
by Ellie McNevin
Latest episode
Email Flows, SMS, and the Path to Purchase with Tarah Boyleston
Email Flows, SMS, and the Path to Purchase with Tarah Boyleston
About this podcast
Ellie McNevin is a former editor, agency owner, publicist, and brand strategist who works with select clients around the world on the messy, overlapping work of growing modern lifestyle brands. On PR Adjacent, Ellie answers the questions founders are actually asking: how to get clearer, become more visible, grow across markets, and build a brand people understand, remember, and talk about. From positioning, PR, marketing, AI, sales, events, affiliate, creator strategy, and partnerships, Ellie talks to the people moving the needle on what works now.
Episodes
The newest 20 of 40 episodes
- Email Flows, SMS, and the Path to Purchase with Tarah Boyleston · 32 min · Season 5 Episode 6A large email list means very little if there is no clear path from subscribing to purchasing and eventually becoming a loyal customer. In this episode, Ellie is joined by email…
- What a Bathhouse Can Teach You About Brand Launches · 13 min · Season 5 Episode 6What can an e-commerce founder learn from the opening of a bathhouse? Quite a lot, actually. In this solo episode of PR Adjacent, Ellie shares her experience at the soft opening…
- The Sustainable Systems Behind 10 Years of Growth with Ann Williams of Yearly Co. · 40 min · Season 5 Episode 5What does it really take to grow a self-funded brand for ten years? In this episode, I’m joined by Ann Williams, founder of Yearly Co., to talk about the thoughtful decisions…
- The Art of Influencer Gifting with Peggy O’Brien + Willa Callahan · 31 min · Season 5 Episode 4Influencer gifting has become a standard part of many brands’ marketing strategies, but sending more product does not automatically create more impact. In this episode, I’m…
- AI Tools, Conversion and Your AI Reputation with Holly Hansen · 46 min · Season 5 Episode 3On today's episode joined by my longtime friend and former colleague Holly Hansen, founder of The Recognition Lab, to talk about how founders can use AI more intentionally. Holly…
- What Living in Australia Has Taught Me About Work-Life Balance · 13 min · Season 5 Episode 2After a year and a half of living in Australia, I’ve started thinking differently about what ambition and work-life balance can look like. In this solo episode, I’m sharing what…
- The Business of Selling (and Buying!) Businesses with Susan Wojewoda · 34 min · Season 5 Episode 1About this Episode What does it actually take to buy or sell a business? I’m joined by Susan Wojewoda, Chief Revenue Officer at Town and Country Living, who has worked on both…
- Julia Rubien: The Power of UGC -- How Real Content Converts · 47 minIn this episode of PR Adjacent, Ellie sits down with Julia Rubien, founder of Amie Social, to break down the basics of user-generated content (UGC) — and why it’s one of the most…
- Julie McAllister: Niching Down, Trusting Your Gut, and Building a Business Without a Playbook · 52 minWhen she started her business, Julie McAllister was busy making sugar cookies for events around town — but what really lit her up were hyper-realistic, sculptural cakes. When she…
- Samantha Gold: Business Happens in the DM —Building a Brand With Your Customers · 40 minToday’s episode is all about what happens when you stop building for your customers—and start building with them. We’re joined by Samantha Gold, founder and CEO of Motette, the…
- Rachelle Saevil: Building a Brand Beyond the Logo · 45 minWhat does it really take to manage a brand build from start to finish—without losing your mind or your message? In this episode, I sat down with Rachelle Saevil, founder of…
- Cheri Leavy & Whitney Long: The Business of Intentional Connection · 37 minCheri Leavy and Whitney Long are the founders of The Southern C , a community that’s redefining what networking looks like for creative entrepreneurs. They have built an…
- Touching Base with Nicole Noble: A Monthly Check-In on the State of PR & Marketing · 30 min · Season 4 Episode 3PR and marketing are shifting faster than ever—platforms change, media landscapes evolve, and what worked last month might already be outdated. "Touching Base" is your go-to…
- Kate Rosenow: The Systems-First Approach to Business Growth · 47 min · Season 4 Episode 2Ready to take your business to the next level—without drowning in the day-to-day? Kate Rosenow, founder of Work Well with Kate, is your guide to stepping out of the weeds and…
- Skip the January Reset: Goal Setting for a Sustainable Year · 46 min · Season 4 Episode 1Who knew a publicist and a dietitian had so much in common?! In this episode, I sit down with Cayla, a registered dietitian and founder of Nutrition Preferred to chat about…
- Mastering Paid Media: Keys to Success in Today's Competitive Market · 45 min · Season 3 Episode 12On this episode, Emily Heslin, founder of Carriage House Creative, joins us to explore how paid media and PR align for maximum impact. From Meta and Google to TikTok and…
- Style as Strategy: Positioning Your Brand Through Intentional Fashion Choices · 46 min · Season 3 Episode 11On today’s episode, I’m thrilled to have Erin Noël, a fashion stylist based out of LA who specializes in helping female entrepreneurs and founders elevate their brand through…
- Turning Off to Tune In: How Camp La Fontaine Redefines Workplace Connections · 33 minIt’s no secret that women in leadership positions often face burnout, with their mental load undermining the strategic thinking needed to continue advancing. At Birdie, we know…
- Rebranding Roadmap: How to Bring Your Audience Along for the Ride · 22 min · Season 3 Episode 9In my first-ever solo episode (!) I took a minute to share the journey behind The Birdie Agency’s exciting new rebrand. We are constantly consulting clients on their visual…
- Rapid Growth, Solid Brand: How to Stay Consistent When Scaling Quickly · 35 min · Season 3 Episode 8Brittany Schmid and Katy Doar are the founders of The Bunny Hive - a social club for little ones and their grown ups that is rapidly expanding across the country. Named “The Soho…
