PR in the Real World
de Viva PR
Episódio mais recente
Are Timesheets Really Worth It? With Andy West and Darryl Sparey
Are Timesheets Really Worth It? With Andy West and Darryl Sparey
Sobre este podcast
PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR's UK Small PR Consultancy of the Year.
The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.
The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.
Hosted on Acast. See acast.com/privacy for more information.
Episódios
Os 20 episódios mais recentes de 71
- Are Timesheets Really Worth It? With Andy West and Darryl Sparey · 43 min · Temporada 1 Episódio 70Can you run a profitable PR agency without timesheets? In our first ever PR in the Real World debate for AMEC Measurement Month, Darryl Sparey of Hard Numbers takes on agency…
- Why Local Papers Are Reaching Readers a Press Release Can't with Carl Hudspith · 44 min · Temporada 1 Episódio 69Carl Hudspith moved from a 19,000-circulation Lancashire paper to press officer at the National Farmers Union, and now runs media relations for the University of Lancashire…
- Why PR Has Never Managed Its Own PR Well with Victoria Tomlinson · 33 min · Temporada 1 Episódio 68Victoria Tomlinson, founder of Next-Up and former founder of Northern Lights PR, joins Tony Garner on PR in the Real World to explain why PR has never managed its own PR, after…
- Why AI Should Be Treated as a Stakeholder with Stuart Bruce · 50 min · Temporada 1 Episódio 67Stuart Bruce, self-styled PR futurist and joint CEO of Purposeful Relations, joins Tony Garner on PR in the Real World to explain why AI has become the world's biggest reputation…
- The Case for PR at the Top Table with CIPR President Farzana Baduel · 28 min · Temporada 1 Episódio 66Why are organisations with talented PR teams still ending up in reputational crisis? Farzana Baduel has the answer, and she sees it play out every week on BBC Radio 4. Farzana…
- Why Judgement Beats Data in PR Measurement with Nik Pearson · 40 min · Temporada 1 Episódio 65In this episode of PR in the Real World, Tony Garner talks to Nik Pearson, who leads corporate communications and external affairs across Europe for Honda, about earning a seat…
- Methodology and Mindsets with Shayoni Lynn · 45 min · Temporada 1 Episódio 64Behavioural science is one of the most talked-about, and least understood, areas in PR. Shayoni Lynn, founder of behavioural science consultancy Lynn, joins Tony Garner on PR in…
- What Makes a Story Worth Printing with Richard Slater · 41 min · Temporada 1 Episódio 63Richard Slater, founder of Lancashire Business View and the Red Rose Awards, joins Tony Garner on PR in the Real World to reveal what makes journalists bin a PR pitch, why…
- Communicating Complex Ideas Clearly with Alison Ramsay · 49 min · Temporada 1 Episódio 62How do you communicate complexity without losing clarity? In this episode of PR in the Real World, Alison Ramsay, Corporate Communications & Employee Experience Director at AWE…
- How to Shape the Narrative with Autotrader’s Laura Harvey · 52 min · Temporada 1 Episódio 61How do you build a multi-disciplinary corporate affairs function completely from scratch while navigating a high-stakes stock market flotation? In this episode of PR in the Real…
- The Leader Who Made Themselves Unnecessary with Sarah Ogden · 42 min · Episódio 60Sarah Ogden, Chief Client Officer Europe at Zeno Group, joins Tony Garner to share 25 years of agency leadership insights for this episode of PR in the Real World. They cover…
- "It's a Great Time to Have a Brain" with Antony Mayfield · 59 min · Temporada 1 Episódio 59What happens when you stop treating artificial intelligence like a simple tool and start treating it as a "cognitive accelerator"? In this episode of PR in the Real World, host…
- From a Welsh Farm to CIPR Agency of the Year with Vicki Spencer-Francis · 35 min · Temporada 1 Episódio 58How do you build a 36-strong, multi-award-winning agency from scratch with no client contacts and no corporate safety net? In this episode of PR in the Real World, Vicki…
- The Story Behind 'AI for Public Relations' with Ben Verinder and Stephen Waddington · 59 min · Temporada 1 Episódio 57Is uncritical AI adoption risking the future of PR? In this episode of PR in the Real World, host Tony Garner sits down with industry leaders Stephen Waddington and Ben Verinder…
- Why Great Storytelling Still Wins with Maria McGeoghan · 46 min · Temporada 1 Episódio 56How do you successfully transition from heading a major regional newsroom to orchestrating the internal communication strategy for a global 23,000-strong public broadcasting…
- The Career Advice Every PR Professional Needs with Steve Dunne · 57 min · Temporada 1 Episódio 55How do you build enough authority to run corporate communications for a major multinational company by your mid-20s? In this episode of PR in the Real World, training expert and…
- The Human Side to Public Sector Communications with Edna Boampong · 55 min · Temporada 1 Episódio 54How do you drive data-led behaviour change when the stakes include public health and human dignity? In this episode of PR in the Real World, Edna Boampong, Director of…
- How to Influence Government Through Strategic Communications Harry Bradshaw · 35 min · Temporada 1 Episódio 53How do you move a policy idea from a 100-page research report into a live debate in the Houses of Parliament? This episode of PR in the Real World, Harry Bradshaw, Communications…
- Shaping the News for Millions - Inside Reach plc with Chief Content Officer David Higgerson · 1 h 0 min · Temporada 1 Episódio 52How do you land a story across a network of 130+ media titles reaching millions of people daily? In this episode of PR in the Real World, David Higgerson, Chief Content Officer…
- How Language Heals (or Harms) in a Crisis with Professor Lucy Easthope · 55 min · Temporada 1 Episódio 51When tragedy strikes, can your words do more harm than the crisis itself? In this episode of PR in the Real World, Professor Lucy Easthope, the UK’s leading voice in disaster…
