About this podcast
Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts.
Episodes
The newest 20 of 56 episodes
- Episode 58: Erika Geraerts and Poppy King. Live in conversation. · 1 h 3 min · Season 8 Episode 58This episode is with one of beauty's true pioneers, Poppy King. With over 30 years shaping the global beauty industry, Poppy has seen trends come and go, built iconic brands, and…
- Episode 57: Comfort. Poppy Lissiman's Relationship to Beauty. · 1 h 13 min · Season 8 Episode 57Poppy Lissiman has spent nearly two decades building one of Australia's most recognisable independent fashion brands, doing it entirely on her own terms. Known for creating…
- Episode 56: Thoughtful. Rosie Popa's Relationship to Beauty. · 1 h 5 min · Season 8 Episode 56After a 15-year rowing career, Rosie Popa retired as an Olympic Champion and Olympic Record Holder following the Tokyo 2020 Olympic Games. She quickly transitioned into the…
- Episode 55: Good. Lucianne Tonti's Relationship to Beauty. · 58 minFashion journalist and author Lucianne Tonti has spent years examining the stories our clothes tell about us—and the systems that shape the industry from which we buy from every…
- Episode 54: Mindful. Mukti's Relationship to Beauty. · 51 min · Season 8 Episode 54Mukti is a pioneer of Australia’s natural beauty movement and founder of Mukti Organics, blending science and sustainability to redefine conscious skincare. She’s also the author…
- Episode 53: Committed. Felicity Evans' Relationship to Beauty. · 1 h 1 min · Season 8 Episode 53Felicity Evans is the founder of Imbibe Beauty, the ingestible and topical skincare brand. She is known for her holistic approach to beauty that bridges nutrition, skin health…
- Episode 52: Surrendered. Alison Rice’s Relationship to Beauty. · 1 h 25 min · Season 8 Episode 52Alison Rice is a journalist, podcast host and founder of Offline, a platform exploring conscious careers, purpose and what it really means to succeed. I had been wanting to chat…
- Episode 51: Pain. Alicia Millan’s Relationship to Beauty. · 48 min · Season 8 Episode 51Alicia Millan is the founder of Melbourne jewellery brand, Aletheia and Phos, who just announced that after 13 years in business, she is closing their doors, and preparing for…
- Episode 50: Layered. Hilary Holmes' Relationship to Beauty. · 1 h 2 min · Season 8 Episode 50Hilary Holmes is a makeup artist and the founder of Holme Beauty, known for challenging traditional beauty standards and redefining makeup as a tool for education, confidence…
- Episode 49: Intuitive. Laura Roscioli's Relationship to Beauty. · 53 min · Season 8 Episode 49Laura Roscioli is a Melbourne-based writer, sex columnist, and cultural commentator whose work unpacking love, desire, identity and modern relationships has resonated with…
- Episode 48: How to simplify your relationship to beauty. Reflections from Laura Roscioli, Erin Deering, Lesley Hunter and Kayla Moon. · 41 min · Season 7 Episode 48A different kind of podcast episode as we head into a new year. Particularly transitioning from this year of the snake to the next year of the horse, something at Fluff we are…
- Episode 47: Tough to Comfortable. Ross Howse's Relationship to Beauty. · 51 min · Season 7 Episode 47Ross Howse is a Melbourne-based creator best known for Bangin’ Sangas, where he critiques and celebrates sandwich culture in Australia. Howse has publicly shared his journey…
- Episode 46: Layered. Joy Ben Hur's Relationship to Beauty. · 56 min · Season 7 Episode 46Joy Ben Hur is a digital creator and storyteller whose voice bridges YouTube, film, and podcasting. She launched her Youtube channel Joyish at 14 years old, as a space to share…
- Episode 45: Constantly in Flux. Chantel Horvat's Relationship to Beauty · 49 min · Season 7 Episode 45Chantel Horvat is an Australian basketballer who studied at UCLA over a five-year collegiate career before launching her professional journey across the U.S., Europe, and home in…
- Episode 44: Difficult & Incredible. Kayla Moon's Relationship to Beauty. · 52 min · Season 7 Episode 44Kayla Moon is a multifaceted creative across Xxflos and Stay Soft Studio in Melbourne, where she has built a reputation as a local business owner and floral artist blending…
- Episode 43: Jessica Defino, Erika Geraerts, and Maeva Heim. An honest discussion. · 1 h 7 min · Season 6 Episode 43The beauty industry is brutal, for consumers, brands, and founders alike. While glossy on the surface, behind the scenes is a world of numbers, stakeholders, and systems that are…
- Episode 42: Fraught. Eryca Judi Green's Relationship to Beauty. · 45 min · Season 6 Episode 42Eryca Judi Green is a photographer, co-owner at Opmanis & Green, and director of Smith St Bazaar. We have known each other for around a decade, having first met at her furniture…
- Episode 41: Alice Edgeley's Relationship to Beauty. · 49 min · Season 6 Episode 41Alice Edgeley is a fashion & costume designer, stylist, and a self proclaimed fashion history/ beauty nerd. If you live in Collingwood or Fitzroy, you will definitely know her…
- Episode 40: Roses. Carol Green's Relationship to Beauty. · 48 min · Season 6 Episode 40Carol Green is a dancer, model, and teacher, who at 67, is still dancing en pointe - having been a professional ballerina with the Australian Ballet School and having danced…
- Episode 39: Dynamic. Diana Mishka's Relationship to Beauty. · 56 min · Season 5 Episode 39Diana Mishka is a NY based model, marketing manager, and friend of Fluff. We recently collaborated on a PH colour-changing Lip Oil, after getting to know Diana and her love of…







