Product Fields
by Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky
#153 Building Frameworks, One Principle at a Time
About this podcast
Why is it that products are so hard to develop and deliver? How can we truly deliver value with so many different variables that can affect the outcome?
We are Sander Dur, Ryan Brook, Jim Sammons, and Rich Visotcky, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory that many authors and thought leaders bring to the industry, we started Product Fields make these concepts more accessible. This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products. We understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them. You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs! We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve.
Episodes
The newest 20 of 156 episodes
- #153 Building Frameworks, One Principle at a Time · 53 min · Episode 153What does it take to build your own process framework? Are there common pieces to a framework, the must haves that make it all click? Even if you could build one, do you know why…
- #152 "I Make", Take and Collaborate with Jimmy DiResta · 1 h 10 min · Episode 152Jimmy DiResta has spent decades building things other people only imagine. Furniture. TV shows. A life that doesn't sit still. In this episode, we get past the shop tour and into…
- #151 Product Economics · 1 h 34 min · Episode 151Summary In this episode, Rich Visotcky and Jim Sammons explore the nuances of decision-making, the importance of understanding opportunity costs, and how to effectively manage…
- #150 YouTube, Products, and Tacos with David Picciuto from Make Something · 1 h 23 min · Episode 150In this engaging conversation, Jim Sammons interviews David Picciuto, a content creator and artist with a background in tech. They explore topics like audience building, product…
- #148 It's You, Not Me...Right? · 49 min · Episode 148In this conversation, Jim Sammons and Rich Visotcky discuss various aspects of team dynamics, particularly focusing on Scrum Masters and the importance of engagement and interest…
- #147 Leading Product Teams in the Age of AI - With Gil Broza · 1 h 5 min · Episode 147Gil Broza joins our hosts, Jim Sammons and Rich Visotcky, for the first episode of the Product Fields podcast in 2026! In this conversation, we discuss the evolving landscape of…
- #146 Can Mindset be Quantified? - With Dr. Karen Eilers and Christiaan Verwijs · 53 min · Episode 146Join hosts Rich Visotcky and Jim Sammons as they delve deep into the agile mindset and its significance in team dynamics from a research-backed perspective. Joining them in this…
- #145 Consistency, Creativity, Compliance, and the Five X's with Sam Falco and Dan Neumann · 60 min · Season 6 Episode 67In this episode, Jim and Rich delve into the complexities of Agile methodologies with Sam Falco and Dan Neumann, discussing the balance between consistency and flexibility, the…
- #144 Listener Q&A: Answering Your Submissions · 1 h 31 minIn this episode, Ryan Brook brings his homework with him as he joins hosts Jim Sammons and Rich Visotcky for a vibrant Q&A session to answer questions from our viewers. Ryan…
- #143 Generosity, Community, and the Changing Agile Landscape with Jose Casal · 33 min · Season 6 Episode 66“Generosity as a strategy — I’ve never seen it not pay back eventually.” In this lively conversation, Jim and Sander welcome Jose Casal — agile coach, trainer, and long-time…
- #141 Embracing Agility Beyond Tech: Insights with Michal Epstein · 52 min · Season 6 Episode 65“Agile is not just for software — it’s for solving problems anywhere there’s complexity:" At Scan Agile 2025, Jim and Sander dive into a thought-provoking conversation with…
- #140 Poker, Projects, and Probability: Lessons from the Poker Table with Stacy Oliver · 59 min · Season 6 Episode 64“In both poker and business, humans are the biggest variable—and the biggest opportunity." In this episode of Mastering Agility, Jim welcomes long-time friend and seasoned agile…
- #139 The Leader in All of Us: Changing Narratives, Changing Organizations with Laura Heikkurinen · 28 min · Season 6 Episode 63“I dream of a world where we don’t have managers — just autonomous, inspired teams.” In this insightful episode of Mastering Agility, hosts Sander and Jim sit down with Laura…
- #138 More Watts, Less Waste: Efficiency Lessons from Triathlon and Scrum with Dana Mykytiuk · 33 min · Season 6 Episode 62“You can build software with Excel. You can finish an Ironman on a cheap bike. But will it be enjoyable? That’s another question.” In this inspiring and energetic episode…
- #137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue · 39 min · Season 6 Episode 61"Origin stories create die-hard fans. Once your story and your product are inseparable, you win." In this powerful episode of Mastering Agility, Jim and Sander sit down with…
- #136 Hope Is Not a Strategy: Leading Culture Change That Works with Anna Lavrova · 44 min · Season 6 Episode 60n this reflective and insightful episode, Jim is joined by organizational coach Anna Lavrova to unpack her talk at the Scrum Master Summit and dive into the real mechanics of…
- #135 Mastering the Mind: Mental Fitness, Meaning, and the Inner Game with René de Leijer · 46 min · Season 6 Episode 59“Mental fitness is like going to the gym—but for your mind.” In this insightful episode, Jim welcomes René de Leijer—Agile Coach, Scrum Master, and co-creator of The Inner…
- #134 From Gut to Great: Smarter Group Decisions in Agile with Tobi Mende · 41 min · Season 6 Episode 58In this thought-provoking episode, Jim sits down with Tobias -Tobi- Mende, engineering leadership consultant and speaker at the upcoming Online Scrum Master Summit from June…
- #133 Kumbaya Won't Save You - Facing Resistance, Building Growth, and Leading Without the Fluff with Martijn Versteeg · 1 h 13 min · Season 6 Episode 57"The people stuff is hard. It always is" Get ready for a powerful conversation on Mastering Agility where hosts Jim and Sander sit down with Martijn Versteeg — tech…
- #131 Drawn to Agility: Creating Clarity with Every Line with Olina Glindevi and Ben Walder · 53 min · Season 6 Episode 56"If you're going to write about Agile, you better work Agile." In this special live episode, hosts Jim and Sander chat with Olina Glindevi and Ben Walder, the creative duo…







