About this podcast
D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Our award-winning podcast, PR’s Top Pros Talk, is hosted by Doug Simon, CEO of D S Simon Media. The show features insightful conversations with leading voices in the communications industry. With more than 350 published episodes, the show continues to bring valuable perspectives and expertise to PR professionals. If you or a member of your team would like to be featured, contact us at [email protected].
Episodes
The newest 50 of 328 episodes
- What's Next for PR? · 4 minWhat does the future hold for PR? Hear from top industry professionals. • Michael Pratt, Chief Communications Officer of the National Pharmaceutical Council • Megan Shroy…
- What's Changed in PR? · 4 minWhat's changed in PR? Top PR pros share their perspectives. • Michael Pratt, Chief Communications Officer of the National Pharmaceutical Council • Megan Shroy, Founder and…
- What's Stayed the Same in PR? · 3 minWhat's stayed the same in PR? Here is the second installment of our anniversary series featuring PR's Top Pros. • Michael Pratt, Chief Communications Officer of the National…
- The Campaign to Change Mississippi's Flag · 19 minHow can public relations turn deeply held beliefs into long-lasting change? In this episode, Philip Shirley, Senior Partner at Ad5, joins Doug Simon, CEO of D S Simon Media, to…
- Lessons from 50 Meet the Media Conversations · 12 minNicole Dunn, Founder & CEO of Dunn Pellier Media, joins Doug Simon to discuss what journalists really want from PR professionals. From crafting personalized pitches to targeting…
- D S Simon Media Alumni Spotlight: Aimee Adler Cooke · 7 minAs D S Simon Media celebrates its 40th anniversary this year, we're taking a trip down memory lane by reconnecting with former employees who helped make this milestone possible…
- D S Simon Media Alumni Spotlight: Jamie Claudio · 5 minAs D S Simon Media celebrates its 40th anniversary this year, we're taking a trip down memory lane by reconnecting with former employees who helped make this milestone possible…
- D S Simon Media Alumni Spotlight: Brian Devenny · 6 minAs D S Simon Media celebrates its 40th anniversary this year, we're taking a trip down memory lane by reconnecting with former employees who helped make this milestone possible…
- What to Expect at ICON 2026 · 10 minMatt Marcial, CEO of the Public Relations Society of America (PRSA), joins Doug Simon, CEO of D S Simon Media, to share what’s coming up at ICON 2026. Matt explains how PRSA has…
- Navigating Health Information Overload · 11 minDoug Simon, CEO of D S Simon Media, and Saramaya Penacho, Executive Vice President of Health at Edelman, discuss key findings from the 2026 Edelman Trust Barometer Special…
- What Makes a Story Truly Newsworthy? · 9 minDoug Simon, CEO of D S Simon Media, talks to Loren Pomerantz, President of Combined Forces Public Relations, about how to recognize what makes a story newsworthy. Loren shares…
- Staying Competitive in an AI Landscape · 14 minHow can small agencies stay competitive in the age of AI? Megan Shroy, Founder and President of Approach Marketing, shares how her agency has built more than 80 custom AI agents…
- How Tech Brands Can Stand Out in AI Search · 9 minDoug Simon, CEO of D S Simon Media, talks to Gerard LaFond, Managing Director of North America at The Hoffman Agency, about what it takes for tech brands to get noticed by large…
- The Updated Tech PR Playbook · 7 minDoug Simon, CEO of D S Simon Media, and Bob Geller, President of Fusion PR, discuss how tech PR is evolving. Bob shares how communications teams can build credibility through…
- Turning Uncertainty into Opportunity · 14 minDoug Simon, CEO of D S Simon Media, and Chris Foster, CEO of Omnicom Public Relations Group, discuss how strong leadership drives successful organizational transformation. Chris…
- What it Takes to Scale Startups · 10 minDoug Simon talks to Claire Bolger, Senior Director of Marketing and Growth at Health2047, to explore what it takes to scale successful startups. Claire shares why compelling…
- What's Next for PR? · 4 minWhat's next for PR? Here is the third episode in our anniversary series featuring PR's Top Pros.-Chris Foster, CEO, Omnicom Public Relations Group- Allyson Park, Senior Vice…
- What's Changed in PR? · 4 minWhat’s changed in PR? Here is the second episode in our anniversary series featuring PR’s Top Pros. • Chris Foster, CEO, Omnicom Public Relations Group • Allyson Park, Senior…
- What's Stayed the Same in PR? · 3 minWhat's stayed the same in PR? Here is the first installment of our anniversary series featuring PR's Top Pros.-Chris Foster, CEO, Omnicom Public Relations Group- Allyson Park…
- What You Need To Know About AI Visibility · 13 minMegan Kessler, Founder of Dark Horse Strategies, talks to Doug Simon, CEO of D S Simon Media, about why some companies appear in less than 5% of AI-generated answers. Megan…
- The New Reality of Crisis Communication · 14 minDoug Simon, CEO of D S Simon Media, talks to Bradley Akubuiro, Partner & Corporate Communications Lead at Bully Pulpit International, about key insights from his book Faster…
- How Leaders Can Navigate Technological Change · 13 minDoug Simon, CEO of D S Simon Media, and Anne Green, Principal and Chief Executive Officer of G&S Integrated Marketing Communications Group, discuss how leaders can navigate rapid…
- Protecting Corporate Reputation in the Age of AI · 11 minDoug Simon, CEO of D S Simon Media, talks with Portia Young, Director of Corporate Public Relations at Sargento, about how AI is changing newsrooms. She discusses how…
- What You Need To Know About the Evolving Media Landscape · 1 minMike Bako, Executive Vice President at D S Simon Media, shares key findings from Part 2 of the 2026 TV News Producers Report series, Understanding the Evolving Media Landscape…
- Why Earned Media Matters More Than Ever · 11 minWill Reese, Chief Innovation Officer at Inizio Evoke, and Theresa Dolge, Chief Media Relations Officer at Inizio Evoke, join Doug Simon, CEO of D S Simon Media, to discuss how…
- How to Become the CEO of Your Career · 11 minAllyson Park, Senior Vice President and Chief Communications Officer at Walmart, joins Doug Simon, CEO of D S Simon Media, for a conversation on leadership, continuous learning…
- What You Need To Know About AI Visibility · 13 minMegan Kessler, Chief of Integrated Marketing and Strategy for PAN Communications, talks to Doug Simon, CEO of D S Simon Media, about why some companies appear in less than 5% of…
- Building Your Own AI Toolkit · 8 minShira Fine, Partner and Head of Strategic Communications at Bryson Gillette, joins Doug Simon, CEO of D S Simon Media, to discuss why it’s important to learn how to build tools…
- How Leaders Can Drive Impact Right Now · 10 minDarryl Sparey, Managing Director and Co-Founder of Hard Numbers, talks to Doug Simon, CEO of D S Simon Media, about the commitments communicators should embrace to drive…
- PR Professionals Need to Adapt as AI Is Reshaping the Newsroom · 1 minDoug Simon, Founder and CEO of D S Simon Media, shares what communicators need to know about how stories are selected and discovered for TV news. D S Simon Media is a recognized…
- How AI is Shaping TV News Coverage · 5 minDoug Simon, CEO of D S Simon Media, shares what communicators need to know about how stories are selected and discovered for TV news. D S Simon Media is a recognized innovator…
- Building a Niche That Grows With You · 18 minIn this episode, Jennifer Tramontana, President and Founder of The Fletcher Group, joins Doug Simon, CEO of D S Simon Media, to discuss how agencies can find a niche and evolve…
- How To Optimize Your Content for AI Search · 12 minIn this episode, Jonny Bentwood, Global President of Data & Analytics at Golin, joins Doug Simon, CEO of D S Simon Media, to explore how AI is reshaping the PR industry. Jonny…
- Leading with Credibility in an AI-Driven Landscape · 13 minDoug Simon, CEO of D S Simon Media, and Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, explore how AI is transforming healthcare communications and…
- Moving Hearts and Minds with AI and Storytelling · 7 minIn this episode of PR's Top Pros Talk, Adeena Fried, Executive Vice President of Health & Wellness at HAVAS Red, joins Doug Simon, CEO of D S Simon Media, to unpack key insights…
- Crisis Communications in the AI Era · 10 minWhen a crisis hits, communications teams must move quickly while providing clear, objective guidance to leadership. In this episode, Doug Simon talks to Julianna Sheridan, Vice…
- The Rise of the Answer Engine Economy · 15 minIn this episode of PR’s Top Pros Talk, Erik Carlson, President and CEO of Notified, joins Doug Simon, CEO of D S Simon Media, to discuss how the answer engine economy is…
- How Emotions are Driving Audience Decisions Today · 13 minIn this episode of PR’s Top Pros Talk, Doug Simon talks to Greg Swan, Senior Partner at FINN Partners, to explore the rise of vibe-based decision-making and what it means for…
- How AI is Changing the Way Brands Get Discovered · 12 minDoug Simon, CEO of D S Simon Media, and Sarah Evans, Partner and Head of PR at Zen Media, have an insightful conversation about the growing role of AI in brand discovery. They…
- How Legacy Brands Evolve for Today's Audiences · 12 minIn this episode, Doug Simon talks with Valerie Combs, Senior Vice President and Head of Communications at IAC, to explore what it truly takes for legacy brands to stay relevant…
- How To Build and Protect Your Reputation · 8 minRina Foster, CEO and Founder of 84 Communications, talks to Doug Simon, CEO of D S Simon Media, about how AI is impacting risk management. She shares expert guidance on…
- How To Create Opportunities Through Networking · 18 minMonique Kelley, Associate Professor of the Practice at Boston University's College of Communication, shares insights from her new book, Redefining Networking: How to Lead with…
- How Brand Love Influences Brand Demand · 7 minTheresa Bertrand, Head of Strategy at Zeno Group, speaks with Doug Simon, CEO of D S Simon Media, about key insights from Zeno Group's Brand Love + Demand Study. She discusses…
- Why Protecting Your Brand Matters More Than Ever · 11 minDoug Simon, CEO of D S Simon Media, and Melanie Roussell Newman, Chief External Affairs Officer at Planned Parenthood Federation of America and the Planned Parenthood Action…
- The Role of AI in Earned Media Strategy · 10 minSean Layton, Executive Vice President of Earned Media at Zeno Group, discusses the communications trends shaping the year ahead with Doug Simon, CEO of D S Simon Media. He…
- The Evolution of AI in Healthcare · 18 minDoug Simon speaks with John Duffield about the evolving role of AI in healthcare and the patient experience. John explains how a serious heart condition gave him firsthand…
- AI-Powered Broadcast Media Tour™ FAQs · 4 minMike Bako, Vice President of Media and Content Strategy, joins Doug Simon, CEO of D S Simon Media, for a conversation about the AI-Powered Broadcast Media Tour™. Doug explains…
- Why Communicators Should Embrace AI · 17 minJon Harris, Executive Vice President and Chief Communications & Networking Officer for Conagra Brands, joins Doug Simon, CEO of D S Simon Media, to discuss how communicators can…
- The Evolving Role of CSG - Rachel Henderson Eliff, Executive Vice President, Corporate Social Good at Fenton · 10 minRachel Henderson Eliff, Executive Vice President, Corporate Social Good at Fenton, discusses the shifting CSG landscape. She emphasizes the importance of organizations taking a…
- Leading Purpose-Driven Organizations - Paul Cohen, Founder and CEO of Attention Comms · 9 minPaul Cohen, Founder and CEO of Attention Comms, talks about the key values that purpose-driven organizations should stand by. He emphasizes the importance of capturing and…
