O tomto podcastu
Where publishing, technology, and marketing collide. Brought to you by Lulu.com.
Epizody
Nejnovějších 20 z 144 epizod
- Using Transactional Emails to Turn Buyers Into Subscribers · 51 min · Epizoda 143In this episode, Lauren is joined by Lulu’s Email Marketing Manager, Laurie Shipley, for another edition of The Email Marketing Podcast with Laurie & Lauren! This time we’re…
- The Best Professional Advice We've Received · 33 min · Epizoda 142🥳 Three Cheers to Three Years of Publish & Prosper! 🥳 Last year we looked back on what we’ve learned from podcasting. This year, we’re looking out at what we’ve learned from our…
- Your Audience Isn't Your Community (Yet) · 60 min · Epizoda 141Your audience and your community aren't the same thing. Your audience is your fans, readers and followers, but your community is the group of people who show up to bond over…
- From Podcaster to Podcaster · 56 min · Epizoda 140In this episode, Matt puts Lauren in the hot seat for a podcaster to podcaster interview! We’re exploring Lauren’s brand new podcast, and digging into the practical realities of…
- How Justin Moore Sold Over 10,000 Books · 1 h 11 min · Epizoda 139In this episode, Matt & Lauren are joined by the incredible creator, author, entrepreneur, and friend, Justin Moore! We’re checking in on Justin’s goal to sell 10,000 copies of…
- Stop Leaving Holiday Revenue on the Table · 54 min · Epizoda 138In this episode, Matt & Lauren tackle the biggest struggle of the season: holiday sales! Whether this is your first year selling direct or you’re just looking for new ways to…
- Going Live From Your Living Room · 1 h 1 min · Epizoda 137In this episode, Lauren & Chelsea finally tackle the topic you’ve all been waiting for: how to actually go live on your social media channel of choice. We share our favorite tips…
- Measuring Your Publishing ROI · 58 min · Epizoda 136In this episode, Matt & Lauren attempt to calculate the complete, all-in investment required to publish a book. Or at least, they encourage you to do that math yourself. We break…
- Developing Creator Tools with Nick Foster · 52 min · Epizoda 135In this episode, Lauren sits down with Lulu’s VP of Software & Product Development, Nick Foster! Tune in for a conversation exploring the development of Lulu’s publishing…
- Direct Sales Solutions for Creators at Every Stage · 47 min · Epizoda 134In this episode, Matt & Lauren explore four different direct sales solutions for authors, creators, and entrepreneurs at every stage of the journey! Learn how to sell direct by…
- Building Excitement Before Your Book Launch · 49 min · Epizoda 133In this episode, Matt & Lauren invite listeners to ride the pre-launch marketing roller coaster. We debate the different stages of building, leveraging, and maintaining…
- Why the Backlist is the New Frontlist · 56 min · Epizoda 132In this episode, Lauren & Matt examine the rising popularity, significance, and value of backlist titles in the publishing industry. We consider why back catalogs are bigger and…
- Giving Your Customers a Reason to Come Back · 58 min · Epizoda 131In this episode, Matt & Lauren examine the content and strategies that inspire one-time customers to become devoted, loyal fans of your brand. Give your customers, readers, fans…
- Showing Up Effectively and Authentically on YouTube · 57 min · Epizoda 130In this episode, Lauren is joined by Lulu’s Education & Community Manager and YouTube expert, Chelsea Bennett! We sit down for a deep dive conversation about using YouTube to…
- The Real Cost Behind Selling Books Direct · 57 min · Epizoda 129In this episode, Matt & Lauren continue the conversation they started in Episode #128 and dig into the cost involved in selling direct. Learn more about what expenses you should…
- Which Ecommerce Platform is Right for Your Bookstore? · 60 min · Epizoda 128In this episode, Lauren & Matt explore the top five most popular ecommerce platforms in the market today. We review Shopify, WooCommerce, Wix, Squarespace, and BigCommerce…
- What’s the Difference Between Offset and Digital Printing? · 55 min · Epizoda 127In this episode, Matt & Lauren explore two different methods of bringing your books to life: traditional offset publishing and modern digital printing. We break down: 💡 How each…
- 13 Lessons Taylor Swift Has Taught Me About Marketing · 57 min · Epizoda 126In this episode, Lauren gives a crash course in marketing strategies used by one of the most successful marketers of our generation: Taylor Swift. Matt’s here too. Tune in for 13…
- Reality Check: 6 Publishing Trends for 2026 · 56 min · Epizoda 125In this episode, Matt & Lauren look to the past to see if they were right about the future! Way back in December 2025 we suggested 6 trends we expected to see in the publishing…
- Where Does AI Belong in an Author’s Workflow? · 57 min · Epizoda 124In this episode, Lauren & Matt explore how authors can use AI to buy back their most valuable resource: time. Generative AI tools like Claude, ChatGPT, Gemini, and Perplexity…
