About this podcast
Purpose + Profit is a podcast for impact-driven women leaders navigating the real decisions behind meaningful work. Hosted by Jess Sato, strategic advisor and decision architect, the show explores what it actually takes to build businesses and careers that align profit with responsibility, integrity, and long-term impact. Through thoughtful conversations and grounded reflections, each episode invites you to slow the moment down, think clearly, and lead in a way you can stand behind.
Episodes
The newest 20 of 91 episodes
- How Do I Find My UVP? · 16 minCrafting a Unique Value Proposition That Cuts Through the Noise Jess Sato closes a loose Q4 success series by explaining why clear, compelling messaging starts with a unique…
- Is Your Client Attraction System Working For You? · 24 minIs Your Client Attraction System Working? The 5Cs to Predictable Income Jess Sato explains how service providers get stuck in a feast-or-famine “revenue rollercoaster” and says…
- Getting More Clients Isn’t Your Problem · 13 minJess Sato challenges the common belief that business owners simply need more clients, arguing the real issue is usually an underlying gap that keeps clients from finding you…
- 4 Ways To Ensure A Successful Fourth Quarter · 14 minFinish Q4 Strong: Four Steps to Hit Your Financial and Impact Goals Jess Sato reflects on entering Q4 2026 with three months left to hit financial and impact targets. She warns…
- When letting go is the hardest… and best thing · 25 minBusiness at a Crossroads: When It’s Time to Release Jess Sato closes the Business at a Crossroads series by exploring the “release” crossroad and why letting go can be the right…
- The Business Injury That Comes From Doing Everything Right · 15 minBusiness at a Crossroads (Part 4): Expand Without Burning Out Jess Sato continues the Business at a Crossroads series with a focus on the “expand” phase, when business is going…
- The Hum That Cost Me A Refrigerator · 23 minReinvent: Don’t Under-React to the Hum in Your Business Jess Sato opens the third Business at a Crossroads episode by urging listeners to take the five-question Crossroads…
- Help! Why is my business so clunky? · 23 minBusiness at a Crossroads: Refine vs. Reinvent and finding the real friction points in your business Jess Sato continues the Business at a Crossroads series by clarifying how…
- What do you do when your business feels broken? · 24 minWhat to Do When Your Business Feels Broken? Jess Sato introduces a series on what to do when your business feels “broken,” inspired by networking conversations with owners facing…
- Why I'm on an AI Detox · 18 minAn AI Detox, Travel Pivots, and Doing the Foundational Work Before a Crisis Jess Sato returns after a gap to share why her content felt “flat” and why she kept thinking, “I have…
- The Sunshine Slowdown · 15 minNavigating the Sunshine Slowdown in Business Jess Sato uses the metaphor of driving into blinding sunlight to describe how accomplished women can feel stuck when the path forward…
- The Recipe That Got You Here Won't Get You There · 19 minStop Using Someone Else’s Recipe and Evolve Your Business Framework Jess Sato shares how a cupcake hobby became her business, When Cookie Met Cupcake, and how moving from…
- The Fine Trap: The Business Problem No One Talks About · 13 minEscaping the “Fine” Trap Before Your Business Breaks Using tornado preparedness from growing up in Oklahoma, Jess Sato argues that the worst time to make clear decisions is…
- Why I Don't Start With Identity Work... And What I Do Instead · 14 minJess Sato revisits the “watershed idea” and pushes back on the common entrepreneurial narrative that feeling stuck means you need an identity shift before results can follow…
- The Idea That Won't Let You Go: What a Watershed Idea™ Is and Why It Changes Everything · 19 minJess Sato returns to the Purpose and Profit Podcast to explore why certain ideas won’t leave us alone, calling this experience “unfinished purpose,” a costly, gnawing…
- From Period Poverty to Economic Power · 17 minFrom Period Poverty to Economic Power: Why Menstrual Equity Matters Jess Sato introduces period poverty through the experience of a student lacking menstrual supplies and…
- What we believe... and why it matters now, more than ever · 14 minThe Power of Clarity in Uncertain Times In this episode of the Purpose and Profit Podcast, Jess Sato explores the vital role of clarity amidst global volatility and uncertainty…
- Choosing Direction Without Burning Everything Down · 17 minStarting the New Year with Intention and Precision Jess Sato discusses the pressures and urgency often felt at the start of a new year. She emphasizes the importance of easing…
- The Surprising Strategy Lesson I Learned in a Room Full of Warfighters · 34 minStrategic Readiness for Founders: The Essential Framework This episode focuses on the critical aspects of strategic planning for business founders. The episode highlights the…
- What I Learned About Conviction From Wicked · 17 minConviction-Driven Leadership: Lessons from 'Wicked' This episode concludes a four-part series on the Friction of Success with a focus on conviction driven leadership, inspired by…
