Why Do We Jump? About the Moment Before We Commit

When a project goes off track, we usually look back and say, “We didn’t define the problem, and we jumped.” That sounds like a process breakdown, as if one good checklist or gate approval would have prevented it. But design fog runs deeper than missing process. It’s what’s happening in us. Over the next few episodes on Quality During Design, we’re exploring a quieter question: When we jump to a solution, why? Before we understand the problem, we start building. We skip questioning and inve...