Radical Content
by Eric Gray
Latest episode
How Sour Patch Kids Went Viral (with Shelby Jacobs)
How Sour Patch Kids Went Viral (with Shelby Jacobs)
About this podcast
Welcome to Radical Content a new content and social marketing show where our mission is to help brands stop interrupting and start connecting.
Eric Gray, former head of Fortune 500 Social and Content teams, now the founder of Maverick Content Studio, highlights how content & engagement is the brand-building superpower you are missing.
On this podcast we talk to the brand leaders, creators, and storytellers who have built rabid fans, to help us learn how marketing can shift from transactional selling to a brand that entertains, connects, and creates raving fans.
Radical Content is a Maverick Content Studio production. Maverick Content Studio is a social and digital-first content agency helping the biggest brands engage the next generation of fans. If you need help with social media, YouTube, podcasting, or building a fan-first content strategy email us at [email protected].
Episodes
The newest 20 of 56 episodes
- How Sour Patch Kids Went Viral (with Shelby Jacobs) · 30 min · Episode 55Craft isn't dead but most brands have forgotten how to use it.
- 6 Things the Best Social Teams in Sports Do Differently (with NASCAR's Jess Smith) · 36 min · Episode 54NASCAR isn't just covering the sport anymore... they are building a full-blown entertainment brand around it.
- 50 Minutes with the Guy Behind the Empire State Building's Social Media (Tyler O'Day) · 54 min · Episode 53How do you get a 95-year-old building millions of social followers?
- The Social Media Strategy Behind SweetGreen's Most Viral Campaigns (with Bari Tippett) · 35 min · Episode 52In this episode of Radical Content, I sat down with Bari Tippett, Director of Social at Little Spoon and former social leader at Auntie Anne's, Sweetgreen, and Coca-Cola, to…
- The Content Framework Behind Every Bold Brand (ft. Erin Balsa) · 30 min · Episode 51What separates memorable brands from forgettable ones? In this episode, I sit down with content strategist, researcher, and House of Bold founder Erin Balsa to unpack the…
- Why LinkedIn Is the Most Underutilized Platform in Marketing (ft. Melissa Dawson) · 28 min · Episode 50Most brands still treat LinkedIn like a boring corporate job board and according to Melissa Dawson, that’s a massive mistake
- How EA Sports Uses NFL Players to Build One of the Best Social Media Brands · 29 min · Episode 49In this episode of Radical Content, Eric sits down with Tiffany Everett: former social and digital marketing leader at EA Sports, with experience across Madden, College Football…
- How The North Face Turned a Viral Complaint Into a Helicopter Marketing Stunt · 35 min · Episode 48In this episode of Radical Content, Eric sits down with Maren Hamilton (former social lead at The North Face, now at Popfly) to break down the full behind-the-scenes story of how…
- Former Ryanair Head of Social Tells Us Why Social Media Impressions Don't Matter... · 38 min · Episode 47In this episode of Radical Content, I sit down with Michael Corcoran, former Head of Social at Ryanair and now founder of Sliced Social, to unpack why traditional social media…
- The Truth About Viral Content (From a Red Bull Creative Director) · 36 min · Episode 46In this episode of Radical Content, I sit down with Mike Aransky (Creative Director at Grey NY) to break down the strategy, systems, and mindset behind high-volume, high-impact…
- How Cava is Connecting Culture and Content. · 37 min · Episode 45In this episode of Radical Content, I sit down with Andrew Downing, Director of Social Media at CAVA, to talk about what it really takes to build brand content that people…
- Any Brand Can Win on Social (Here's How) · 31 min · Episode 44In this episode, I talk with Jenn Crim about how brands in unsexy categories can win on social by rethinking storytelling, creativity, and internal collaboration.
- The Exact Org Structure I Used to Scale a Social Team from 2 to 24 · 13 min · Episode 43I break down the exact org structure I used to scale a Fortune 500 social team from 2 to 24, and how social leaders can build teams that actually support strategy and growth.
- How Social Media Managers Should Actually Be Using YouTube · 13 min · Episode 42I sat down with one of the top YouTube strategists in the country, and the feedback he gave us completely changed how I think about content, audience, and growth on YouTube. In…
- The Social Media Reset: What Actually Matters in 2026 · 12 min · Episode 41In this episode, I break down the biggest shifts I see coming for brand social teams in 2026. This is what social leaders need to rethink right now if they want to stay relevant…
- How I Got Promoted from Social Media Manager to Director · 16 min · Episode 40In this episode, I break down the real strategy that helped me go from social media manager to director at a Fortune 500 brand in just four years. I share the…
- 8 Red Flags Your Brand Will Never Take Social Seriously · 19 min · Episode 39After 18 years inside big brands, I’m calling out the eight biggest red flags that sabotage social media teams from the inside. This episode is for social, content, and marketing…
- Marriott Head of Content reveals how big travel brands scale content teams · 41 min · Episode 38In this episode, I sit down with Annie Granatstein of Marriott International to unpack how one of the world’s leading travel brands builds and scales storytelling across channels.
- How To Keep People Watching Your Content (Every Social Pro Should Do This) · 5 min · Episode 37In this episode, I share the four-step attention framework I use to help brands and creators dramatically increase watch time and video performance.
- 3 Content Rules That Get Your Brand Millions of Views (No One’s Talking About) · 11 min · Episode 36Today, I break down three overlooked content rules that consistently drive massive reach.
