Remarkable Content with Ian Faison
av Caspian Studios, Ian Faison
Senaste avsnittet
What’s Your Michelin Star? Marketing Lessons From The Bear |…
What’s Your Michelin Star? Marketing Lessons From The Bear |…
Om den här podden
Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
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De 20 senaste av 199 avsnitt
- What’s Your Michelin Star? Marketing Lessons From The Bear | Catherine Solazzo (Appfire) · 40 min · Avsnitt 206In this episode, we dig into what The Bear can teach B2B marketers with our special guest Catherine Solazzo, CMO at Appfire. Together, we explore how to pivot when things go…
- Apollo 13: When the Mission Is Clear, the Impossible Becomes Possible | Eric Hanson (Mitel) · 41 min · Avsnitt 205Eric Hanson, CMO at Mitel, joins us to dig into what B2B marketers can steal from the Apollo 13 playbook - and the 2024 documentary that reframed the story entirely. We cover why…
- Leave Them Wanting More: Marketing Lessons from A Knight of the Seven Kingdoms | Tara Corey (Optimizely) · 40 min · Avsnitt 204A Knight of the Seven Kingdoms works because it does what most B2B content refuses to do: it puts the human at the center, leaves you wanting more, and trusts the oldest…
- Why the Magic Is in the Details: Disneyland's Playbook for B2B Marketers | Kris Lande (OutSystems) · 50 min · Avsnitt 203Disney doesn't create magic through one big moment. They create it through thousands of tiny, intentional details working together. And in this episode, we dig into what that…
- Stop Replacing People With AI - Start Multiplying What They Can Do | Robin Daniels (Zensai) · 47 min · Avsnitt 202What if your 100 people could feel like 300? That's the bet Robin Daniels, Chief Business Officer at Zensai and author of The Human Success Playbook, is making - and it's…
- Drive to Survive: How to Create a Market That Didn't Exist | Michael Londgren (Responsive) · 51 min · Avsnitt 201The story was always there. It just took the right storytellers to find it. That's the central lesson of Formula 1: Drive to Survive, and it's the same one B2B marketers keep…
- You Come Out of a Taylor Swift Concert Feeling Euphoric. That's the Bar for Your Brand. | Phyllis Rothschild (Pete & Gerry's Organics) · 50 min · Avsnitt 200What if your most loyal customers were doing your marketing for you? Taylor Swift doesn’t just drop albums — she hides cryptic clues in her nail polish, her jewelry, her lyrics…
- Advocacy, Pointy Characters, and the Brand Bank: B2B Marketing Lessons from Schitt's Creek | Jason Grunberg (Forter) · 41 min · Avsnitt 199Have you ever seen Schitt’s Creek? No? You really need to watch it. That’s advocacy. And it’s older than marketing itself - somebody took a bite of something and said, “You…
- What Chipotle's "For Real" Campaign Gets Right That Most B2B Marketers Still Get Wrong | Alicia diVittorio (Silverfort) · 47 min · Avsnitt 198Nope. Yep. Nope. Yep. Everybody got choices? Chipotle didn't just sell burritos - they rebuilt trust with two or three words and some really clear visuals. No freezers. No can…
- What TED Talks Get Right That Most B2B Marketers Still Get Wrong | Varun Kohli (Cequence Security/GetReal Security) · 45 min · Avsnitt 19718 minutes. One idea. No call to action. And somehow, one of the most trusted brands in the world. TED didn't build its reputation by saying more — it built it by saying less…
- How Willy Wonka Built a 50 Year Brand on $3M | Kevin Rippon (Juniper Square) · 52 min · Avsnitt 196A $3 million movie. Two big-budget remakes. And somehow, the original still wins. Fifty years later, kids who've seen all three versions of Willy Wonka & the Chocolate Factory…
- The Marketing Lessons Everyone Missed in The Devil Wears Prada | Ritu Kapoor (Fractional CMO) · 51 min · Avsnitt 195Standards shape industries, but tastemakers decide what those standards are. That’s the real lesson from The Devil Wears Prada. What looks like a simple workplace story is…
- What B2B Can Learn From the Barbie Movie’s $150M Marketing Gamble | Rekha Srivatsan (Tableau) · 45 min · Avsnitt 194Big launches happen all the time. Very few turn into movements. That’s what makes the Barbie movie such a powerful case study. What could’ve been a simple movie launch turned…
- The Obsession That Built Apple & Hilton | Sharon Oddy (TNS) · 53 min · Avsnitt 193It’s easy for B2B marketing to sound interchangeable. That’s why Steve Jobs and Conrad Hilton are such compelling leaders to learn from. Behind Apple and Hilton is a disciplined…
- How Snoop Dogg Built a Brand That Transcends Time | Shay Thieberg (MAIA Digital) · 42 min · Avsnitt 192Most B2B brands want to stand out, but they end up blending in by trying to look more professional and more polished than everyone else. The result is marketing that’s safe and…
- What Mad Men Reveals About Persuasion in B2B Marketing | Fahad Muhammad (TealBook) · 48 min · Avsnitt 191Most B2B marketing fails for one simple reason: it forgets how persuasion actually works. That’s why Mad Men still hits. Beneath the suits, pitches, and personal drama, it’s a…
- Dune: B2B Marketing Lessons on Finding Value in Unpopular Places with Madhav Bhandari, Head of Marketing at Storylane · 46 min · Avsnitt 190Some of the most powerful ideas in marketing don’t come from marketing at all. They come from stories that refuse to play it safe. That’s the lesson of Dune, the sci-fi epic…
- MrBeast: B2B Marketing Lessons on Building Repeatable Content with Rodrigo Fonte, VP of Marketing at QuillBot · 52 min · Avsnitt 189Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession. That’s the lesson of MrBeast, the…
- Summer House: B2B Marketing Lessons on Making Your Brand the Life of the Party with Chief Marketing Officer at Goldcast, Kelly Cheng · 49 min · Avsnitt 188Reality TV isn’t just weekend entertainment. It’s a blueprint for brand building. That’s the lesson of Summer House, Bravo’s long-running hit that turns everyday interactions…
- Oura Ring’s ‘Give Us a Finger’ Campaign: B2B Marketing Lessons on Saying What Your Audience Already Feels with CMO & Creator of The Zero to One Marketer, Sylvia LePoidevin · 51 min · Avsnitt 187Every marketer wants to create a campaign that cuts through, but most B2B brands try to do it with more spend, more channels, and more polish. The real lever is simpler: say…
