REPRESENTED with Annie Gichuru
by Annie Gichuru
125. Is White Saviourism Influencing Your Coaching?
About this podcast
Welcome to REPRESENTED, the podcast.
This is your weekly dose of inspiration that’ll support you to build a racially inclusive online business without letting the fear of getting it wrong get in the way. These episodes will provide insights, strategies, and discussions that break down barriers and empower you to navigate the racial equity landscape.
I’m Annie Gichuru, your host as well as a Racial Equity Coach who supports online business owners such as coaches, course creators, membership owners and group program facilitators. It’s my calling in nature and ability to break-down complex and often uncomfortable conversations around race that has seen me teach over 100 online business owners to be more racially inclusive through my online program REPRESENTED.
Be sure to subscribe, rate and review so this podcast can reach more online business owners and begin to not only normalise racial inclusion in the online coaching space but see us actively shift our perspectives.
Episodes
The newest 20 of 129 episodes
- 125. Is White Saviourism Influencing Your Coaching? · 22 min · Episode 125Could your efforts to be a more inclusive coach unintentionally limit the potential of the very people you're trying to support? The coaching industry is built around helping…
- 124. Polished but Not Practised: Using AI for Inclusion in Your Coaching Business · 16 min · Episode 124Your website might speak beautifully about inclusion. Your welcome emails may sound thoughtful, your coaching materials culturally aware and your client communications full of…
- 123. The Benefits of Cross-Racial Coaching You May Not Have Considered · 20 min · Episode 123Think about the last person who opened a door for you in business. Perhaps they made an introduction, recommended your work or helped you recognise an opportunity you hadn't…
- 122. Can You Coach Across Racial Difference? What White Coaches Need to Know · 17 min · Episode 122A client choosing to work with you may have a racial and cultural experience vastly different from your own. For many white coaches, that difference can bring up uncertainty: Am…
- 121. Being Coachable Without Losing Your Self-Trust · 20 min · Episode 121Hiring a coach, joining a mastermind or learning from a mentor often means choosing to let someone see your business, your decisions and sometimes even yourself from a…
- 120. You Don’t Need Another Anti-Racism Reading List · 22 min · Episode 120You may already have shelves filled with anti-racism books, a podcast queue full of racial equity conversations and saved resources you genuinely intend to revisit. But has all…
- 119. Why Racial Equity Belongs In Your Business Even If Your Clients Are Mostly White · 14 min · Episode 119When most of the people you currently serve are white, racial equity can feel like work to return to once your community becomes more diverse. Yet clients of colour should not be…
- 118. Adding Inclusion Shouldn't Be The Goal · 12 min · Episode 118You can add diverse imagery to your website, publish an inclusion statement, offer scholarships and welcome people from all racial backgrounds into your business. But when a…
- 117. Why People Don’t Tell You They Feel Unsafe · 17 min · Episode 117What does it really mean when nobody in your program, community or service has ever told you they felt unsafe? It could mean everyone had a positive experience. It could also…
- 116. Introducing CARE Leadership: Four Practices For Creating A Culture Of Care · 26 min · Episode 116You may care deeply about your clients, customers and community, but how do you know whether that care is being experienced by the people inside your business? A culture of care…
- 115. The Public Persecution of Jason Arday: Proximity to Power & Anti-Blackness · 23 min · Episode 115Professor Jason Arday was once celebrated as the youngest Black professor at the University of Cambridge. However, within weeks allegations of plagiarism expanded into…
- 114. The Difference Between Caring & Creating Care In Your Online Business · 23 min · Episode 114People are tired. Mentally...from making constant decisions, running businesses, caring for families and trying to keep up with a world that rarely slows down. In this episode…
- 113. Is Your Business Really As Inclusive As You Think? Lessons From Japan · 35 min · Episode 113After spending two weeks travelling through Tokyo, Kyoto, Nara and Osaka, I've returned home thinking about the small moments that made me feel genuinely welcomed, considered and…
- Podcast Break 2026 · 9 minAfter more than 100 episodes of REPRESENTED Podcast, I’m taking a pause for the month of July. This short episode is a note from me before I step away for the Australian school…
- 112. Raising Anti-Racist Kids In An AI World · 30 min · Episode 112When one of my clients told me how her children's school had marked Reconciliation Week here in Australia, it planted the seed for this episode. The school could have easily…
- 111. How Comedy Can Turn Into Racial Humiliation · 17 min · Episode 111The thin line between humour & harm and how comedy without conscience can perpetuate racism. A racist joke is never only about the moment it is told. It draws on histories…
- 110. Equity vs Equality Part 2: A Step By Step Explanation of What Equity Looks Like in Your Coaching Business · 28 min · Episode 110In part one of this conversation, we looked at the difference between equity and equality, why treating everyone the same does not automatically create fairness and how false…
- 109. Equity vs Equality and the False Narratives Shaping DEI Right Now: Part 1 · 28 min · Episode 109A lot of people believe fairness means treating everyone the same. But treating everyone the same does not end discrimination when people are not starting from the same place. In…
- 108. The Inconvenience of Inclusion · 23 min · Episode 108What if the real obstacle to racial inclusion in your business isn't your busy schedule, your fear or your lack of training? What if it's something we've been culturally trained…
- 107. Staying Connected to Racial Equity Work Without Spending Money · 29 min · Episode 107What does it actually look like to stay engaged in racial equity work when your budget is tight, your nervous system is on overdrive and your leadership keeps requiring more of…







