Retail Media Therapy
készítő: Grace & Co | Retail Media Experts
Legújabb epizód
EP58: Google Ads big mistake? | JC Decaux's big move | Tesco &…
EP58: Google Ads big mistake? | JC Decaux's big move | Tesco &…
A podcastról
Join us for a spot of Retail Media Therapy as Viv Craske and Colin Lewis discuss the biggest stories in retail media & commerce media. This podcast is brought to you by Grace & Co the marketing acceleration consultancy. Hosted on Acast. See acast.com/privacy for more information.
Epizódok
A legújabb 20 a(z) 58 epizódból
- EP58: Google Ads big mistake? | JC Decaux's big move | Tesco & Kevel's big surprise · 17 percRetail Media Therapy – Episode 58 Is Google Search shooting itself in the foot, why attention matters, and the importance of friction-free retail media. In this episode of…
- EP57: Maurits Priem: Retail Media Sustainability Warrior and Ahold Delhaize secret weapon · 46 percRetail Media Therapy: Maurits Priem on the Future of Retail Media and Responsible Advertising What does it take to build a successful retail media network, and how can the…
- EP56: Commerce Media Special: McDonalds, CitiBank and Best Buy's crazy drone video · 21 percEP56: McDonald’s, Best Buy & CitiBank – The Expanding World of Retail Media Viv Craske and Colin Lewis explore three major developments reshaping the industry. From McDonald’s…
- EP55: Rate My Retail Media Strategy with Coop's Dean Harris · 15 percIn this episode of Retail Media Therapy, Dean Harris joins Viv Craske and Colin Lewis for Score My Strategy. Dean assesses six strategic opportunities for a growing retail media…
- ROAS SPECIAL EP6: Retail Media and ROAS: What the hell do we do now? · 18 percWhat the Hell Do We Do About Measurement Now? | Retail Media Therapy ROAS: the metric everyone wants, but is it really the one marketers and online advertisers should be…
- ROAS SPECIAL EP5: Albertson's iROAS retail media measurement secrets · 14 percAlbertson's Media Collective iROAS Measurement Secrets How much can the methodology behind iROAS change the story your retail media data tells? In this episode of Retail Media…
- ROAS SPECIAL EP4: When and how to measure iROAS · 33 percWhat does incrementality really mean, and how can brands understand whether their retail media investment is actually driving growth? In this episode of Retail Media Therapy, Viv…
- ROAS SPECIAL EP3: Is ROAS The Root Of All Evil? · 32 percROAS SPECIAL EP3: Is ROAS The Root Of All Evil? In this Retail Media & Measurement special episode with guest Andrew Lipsman, we ask the question: "Is ROAS helping retail media…
- ROAS SPECIAL EP2: ROAS is a Toxic Love Language · 18 percROAS SPECIAL EP2: ROAS is a Toxic Love Language ROAS. It's everywhere. In media plans. In ad consoles. In AOP meetings. In strategic decks. And, apparently, in the emotional…
- ROAS SPECIAL EP1: Where did Retail Media ROAS come from? · 15 percROAS SPECIAL EP1: Where did Retail Media ROAS come from? ROAS. Four little letters that have somehow taken over retail media. It appears in conference decks. It lives in…
- EP48 – Rise of the Ad Networks | With Dean Harris, Co-op Media Network · 22 percThe Rise of the Retail Media Ad Networks Retail Media Therapy EP48 with Viv Craske, Colin Lewis & special guest Dean Harris, Head of Co-op Media Network Retail media is…
- EP47 – Cannes Review: Walmart, Instacart, Albertsons, French Philosophy and squirrels · 24 percRetail Media Therapy — EP 47: Cannes Special Fresh from the Cannes Lions Festival, Viv and Colin unpack the retail media trends that actually matter – no, not the rosé and boat…
- EP46 – Publicis' $2.2 billion bet on LiveRamp... but will advertisers buy it? · 20 percIn this special edition of Retail Media Therapy, Viv and Colin unpack the biggest retail media deal of the year: Publicis Groupe's $2.2 billion acquisition of LiveRamp. Why…
- EP45 – The secrets behind Türkiye's Retail Media success with Kina Demirel, Mimeda · 20 percRetail Media Therapy's special episode is live from Istanbul with guest Kina Demirel, Managing Director, Mimeda Your host is Colin Lewis. Recorded live in Istanbul at Mimeda's…
- EP44 – Part2: Omnichannel success with Tesco Media's ex-strategist Florian Clemens · 18 percFrom Tesco Media to Tomorrow’s Stack: Building Retail Media That Actually Works (Part 2) With special guest Florian Clemens - ex-Director of Strategy, Proposition and Measurement…
- EP43 – Omnichannel success with Tesco Media's ex-strategist Florian Clemens · 21 percEpisode 43: Building Omnichannel Retail Media (Part 1) Hosts: Viv Craske & Colin Lewis Guest: Florian Clemens – Former Director of Strategy, Proposition & Measurement at Tesco…
- EP42 – The Trade Desk Vs HoldCos beef; Airline Media; and how to get hired · 23 percRetail Media Therapy – EP42 Hiring Boom, Industry Beef & The Rise of Airline Media This week, Viv Craske and Colin Lewis unpack three major shifts in retail media: • A growing…
- EP41 – Mark Williamson of Costco on the power of saying 'No' · 28 percRetail Media Therapy Episode 41 Costco, Membership Models & the Future of Connected Commerce In this special episode, Viv Craske and Colin Lewis are joined by Mark Williamson…
- EP40 – Has OpenAI killed agentic commerce? · 13 percOpenAI has stepped back from its “instant checkout” experiment—raising a big question: is agentic shopping already over before it began? In this special news update, Viv and…
- EP39 – AI ad U-turns; Argos and marketplaces; Wickes and home improvement · 23 percIn this episode of Retail Media Therapy, Viv Craske and Colin Lewis unpack a week packed with developments across AI search, retail media innovation, and marketplaces. Key…
