Return on Reputation
by Justin Obey
Latest episode
AI Killed the Resume. Here’s What Gets You Hired Now | Peter Zotto…
AI Killed the Resume. Here’s What Gets You Hired Now | Peter Zotto…
About this podcast
Return on Reputation. I’m Justin Obey. The game has changed - you don’t need a bigger ad budget, you need a better media strategy. We cover podcasting that generates clients, AI that creates leverage, social media that builds relationships, and founder-led branding. I built a 7-figure company, run marketing for a $300M firm, and help founders build authority through owned media. Stop chasing. Start attracting.
Episodes
The newest 20 of 73 episodes
- AI Killed the Resume. Here’s What Gets You Hired Now | Peter Zotto, Trove | EP.31 · 47 min · Episode 63When Peter Zotto sold ProfitWell to Paddle for $200 million in 2022, most people expected him to go quiet. He didn't. He spent two years at Paddle, missed building something from…
- The LinkedIn System for Execs Who Have No Time to Post | Jeffrey Zhao, Ordinal | EP.30 · 41 min · Episode 62When Jeffrey Zhao was running Slope, a design and marketing agency, his team did organic social for B2B companies. They tried every tool out there. None of them fit. Sprout…
- The Hidden Cost of Being Invisible | Aman Devgan, Menufy | EP.29 · 42 min · Episode 61A great restaurant can lose a customer before that person ever tastes the food. Aman Devgan, President and General Manager of Menufy by HungerRush, joins me to talk restaurant…
- Brands Don't Build Authority. People Do. | Matt Crane, MGMT Boston | EP.28 · 48 min · Episode 60When Matt Crane moved back to Boston after a decade in the San Francisco startup scene, he kept asking everyone one question: "What are the five best startups in Boston?" Nobody…
- Build Your Network Before You Need It | John Hill (LinkedIn, Techstars, Whop) | EP.27 · 40 min · Episode 59John Hill hasn't applied for a job in 25 years. His reputation keeps opening the door. Recorded live on stage at Startup Boston Week, John (VP of Story at Whop) walks through a…
- Personal Branding Now Beats the Company LinkedIn Page | Marie Burke Brown | EP.26 · 47 min · Episode 58Marie Burke Brown spent the first stretch of her career inside enterprise giants like NetApp and VMware, building programs for products she didn't build and didn't choose. Then…
- Invisible CEOs Lose Millions in Deals and Talent | Katie Radel | EP.25 · 49 min · Episode 57Katie Radel grew up above a funeral home. Third generation family business. I love stories like that because it explains a lot about why she never questioned whether…
- Why an Audience Is the Best Asset a Founder Can Own | Vincent Pierri | EP.24 · 1 h 9 min · Episode 56Vincent Pierri spent years writing a new forty-five-minute talk every week for a room of three hundred people. No teleprompter. No rehearsal. Cross four or five hundred people…
- 20,000 Followers. 437 Episodes. Zero Cold Pitches. · 55 min · Episode 55Keith Cline joined LinkedIn on December 8, 2003. He's member number 55,829. Twenty-three years later he has 20,000 followers, and almost nothing he's posted is about him. He's…
- Why Companies Fail at Customer Engagement | Appcues CEO Ryan Barry | EP.22 · 38 min · Episode 54SHOW DESCRIPTION 📩 Join the Friday Briefing (free newsletter): https://get.obeycreative.com/newsletter 🎙️ Free Podcast Planner GPT: https://get.obeycreative.com/podcastplanner…
- Answer Engine Optimization (AEO): How to Boost Your AI Search Visibility | Ep. 21 · 51 min · Episode 53Subscribe to the weekly Authority Brief: https://get.obeycreative.com/newsletter The search landscape is undergoing a massive shift. While most businesses still focus on…
- Why Trusted Brands Always Win the Downturn | Chris Farris, Boost Promotions | Ep. 20 · 47 min · Episode 52Most founders think branded merch is a waste of money. Chris Farris has spent 20-plus years proving the opposite. In this episode of Return on Reputation, host Justin Obey and…
- Why Your LinkedIn Profile Is the New Landing Page | Michael Kurson, FirstTouch | Ep. 19 · 52 min · Episode 51Can you build a B2B pipeline on LinkedIn with no ad spend, no cold calls, and no cold emails? Michael Kurson did exactly that, and he tracked every step. Michael is the…
- Why Human Authenticity Is the New Competitive Advantage | Ep. 18 with Jon Dick · 40 min · Episode 50📩 Subscribe to our newsletter the Authority Brief: https://get.obeycreative.com/newsletter 🎙️ Free Podcast Planner GPT: https://get.obeycreative.com/podcastplanner Most…
- How to Turn a Founder’s Vision Into a Message That Sells | Shannon Curran | Ep. 17 · 58 min · Episode 49📩 Subscribe to our newsletter the Authority Brief: https://get.obeycreative.com/newsletter 🎙️ Free Podcast Planner GPT: https://get.obeycreative.com/podcastplanner Most…
- What Investors Actually Look For Before They Ever Take Your Pitch with David Brown | Ep 16 · 50 min · Episode 48📩 Subscribe to our newsletter the Authority Brief: https://get.obeycreative.com/newsletter 🎙️ Free Podcast Planner GPT: https://get.obeycreative.com/podcastplanner David Brown…
- Why Clear Positioning Is the #1 Driver of B2B Business Growth | Anthony Pierri | Ep. 15 · 54 min · Episode 47📩 Join the Friday Briefing (free newsletter): https://get.obeycreative.com/newsletter 🎙️ Free Podcast Planner GPT: https://get.obeycreative.com/podcastplanner Every B2B company…
- Why Waiting to Build Your Personal Brand Is Costing You Millions | Alexandra Crabb | Ep. 14 · 53 min · Episode 46📩 Join the Friday Briefing (free newsletter): https://get.obeycreative.com/newsletter 🎙️ Free Podcast Planner GPT: https://get.obeycreative.com/podcastplanner Alexandra Crabb…
- AI Won't Replace You — But This Skill Gap Will | Mamoon Chowdry | Ep. 13 · 48 min · Episode 45📩 Join the Friday Briefing (free newsletter): https://get.obeycreative.com/newsletter 🎙️ Free Podcast Planner GPT: https://get.obeycreative.com/podcastplanner ⬇️ Download the…
- Why Some Founders Get Backed and Others Don't | Suneel Gupta | Ep. 12 · 40 min · Episode 44What do you do when the New York Times labels you the face of failure — and your face is literally the first result when someone Googles the word? If you're Suneel Gupta, you use…
