Contractor-driven Innovation

In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Greg Hudson, Duro-Last's vice president of commercial excellence, to discuss how innovation is shaping the future of commercial roofing and creating new opportunities for contractors. Greg shares how Duro-Last's latest product advancements and strategic partnerships are designed to solve real-world challenges in the field while improving efficiency, performance and long-term roof system success. The conversation explores Duro-Last's contractor-driven approach to product development while diving deep into the importance of listening to customer needs that are than reflected in emerging innovations.
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