Om den här podden
Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast
Avsnitt
De 20 senaste av 201 avsnitt
- Ep. 201 - The Future of SaaS Go-to-Market Is Signal-Based · 27 min · Säsong 5 Avsnitt 18Send us Fan Mail Guest: Jonathan Spier, Founder & CEO of GetRev -- Intent data changed B2B SaaS go-to-market, but the next evolution may be finding the signals that reveal demand…
- Ep. 200 - ABM Then and Now: Can AI Achieve Meaningful Personalization at Scale? · 45 min · Säsong 5 Avsnitt 17Send us Fan Mail Guests: Sangram Vajre, Co-Founder & CEO of GTM Partners, and Amos Bar-Joseph, Co-Founder & CEO of Swan AI -- AI is changing what’s possible with account-based…
- Ep. 199 - What AI Taught One Founder About the Future of SaaS · 28 min · Säsong 5 Avsnitt 16Send us Fan Mail Guest: Ivan Lee, Founder & CEO of Datasaur We’re looking at what happens when AI changes the market faster than the old SaaS playbook can keep up. Ivan Lee…
- Ep. 198 - How to Make Your SaaS Company More Fundable · 35 min · Säsong 5 Avsnitt 15Send us Fan Mail Guest: Anthony Nitsos, Founder of SaaS Gurus A SaaS company doesn’t become fundable because it’s growing—it becomes fundable when the financial engine underneath…
- Ep. 197 - The SaaS Retention Problem Starts Before the Customer Signs · 27 min · Säsong 5 Avsnitt 14Send us Fan Mail Guest: Jason Roberts, Fractional Client Operations Executive at Scale CxO -- In this episode, we explore why SaaS retention problems often begin long before…
- Ep. 196 - The SaaS Opportunity Hidden Inside Services · 25 min · Säsong 5 Avsnitt 13Send us Fan Mail Guest: Dillon Okner, Founding Partner of The Oak Group / SiteRise -- In this episode, we look at how a services business can become the proving ground for a SaaS…
- Ep. 195 - Why Code No Longer Drives SaaS Value in the AI Era · 26 min · Säsong 5 Avsnitt 12Send us Fan Mail Guest: Tim Schumacher, Co-Founder of saas.group -- In the AI era, code alone no longer drives SaaS value the way it once did. In this episode of SaaS Backwards…
- Ep. 194 - The SaaS AI Trap: Fast Answers, Bad Decisions · 27 min · Säsong 5 Avsnitt 11Send us Fan Mail Guest: KG Charles-Harris, Founder & CEO of Quarrio -- The SaaS AI trap is believing fast answers are good enough when the real advantage comes from trustworthy…
- Ep. 193 - SaaS AI Readiness: Why Most GTM Teams Aren’t Ready for Agents · 24 min · Säsong 5 Avsnitt 10Send us Fan Mail Guest: Cliff Simon, CEO & Founder of Polaris Ops -- AI may be everywhere in SaaS right now, but most go-to-market teams still are not ready to operationalize it…
- Ep. 192 - Why SaaS Growth Now Starts After the Sale · 24 min · Säsong 5 Avsnitt 9Send us Fan Mail Guest: You Mon Tsang, Co-Founder & CEO of ChurnZero -- In this episode of SaaS Backwards, Ken Lempit talks with ChurnZero co-founder and CEO You Mon Tsang about…
- Ep. 191 - The Next SaaS Wave: Don’t Sell the Tool, Own the Outcome · 26 min · Säsong 5 Avsnitt 8Send us Fan Mail Guest: Sai Dhanak, CEO & Co-Founder of Deduction -- AI is changing SaaS, but this episode argues the bigger opportunity may be owning the service outcome, not…
- Ep. 190 - The SaaS Founder Bottleneck: Why Founder-Led Sales Stops Scaling · 33 min · Säsong 5 Avsnitt 7Send us Fan Mail How to turn founder instincts into a repeatable pipeline engine. Guest: Javier Lozano, Fractional CMO & GTM Leader -- Founder-led sales is often the fastest way…
- Ep. 189 - SaaS in the AI Agent Era: Org Chart For Your Agents · 37 min · Säsong 5 Avsnitt 6Send us Fan Mail Guest: David Gabriel, VP of Marketing at Rhumbix -- AI-Enabled Go-to-Market Strategy, Agentic Marketing, and SaaS Margin Expansion In this episode of SaaS…
- Ep. 188 - SaaS in the Age of AI: Augment, Bolt On, or Become Obsolete · 28 min · Säsong 5 Avsnitt 5Send us Fan Mail How SaaS CEOs Should Navigate AI-Native, AI-Augmented, and Bolt-On AI Strategies to Protect Revenue and Reduce Churn Guest: Ken Lempit, President & Chief…
- Ep. 187 - Your SaaS Isn’t Broken—Your Execution Is · 34 min · Säsong 5 Avsnitt 4Send us Fan Mail Why SaaS companies stall at $10M, how execution breaks down, and what founders must change to scale -- Guest: Mark Abbott, Founder & CEO at Ninety Most SaaS…
- Ep. 186 - What SaaS Leaders Get Wrong About AI · 31 min · Säsong 5 Avsnitt 3Send us Fan Mail Guest: Lara Shackelford, SVP of Growth Marketing at iCapital -- Most SaaS companies are investing heavily in AI, yet many struggle to see meaningful ROI. In this…
- Ep. 185 - This SaaS Didn’t Scale With Hype — It Scaled With Systems · 33 min · Säsong 5 Avsnitt 2Send us Fan Mail Guest: Kevin Jacobson, CEO at Foxen -- Most SaaS companies try to scale by adding headcount and channels. Foxen scaled by tightening fundamentals. In this…
- Ep. 184 - Why Traditional SaaS GTM Collapses in a Self-Service World · 35 min · Säsong 5 Avsnitt 1Send us Fan Mail Guest: Dave Boyce, Executive Chairman & EVP of Product at Winning by Design -- Most SaaS companies are still built to sell. Today’s buyers want to activate…
- Ep. 183 - What $100M SaaS Companies Do Differently · 32 min · Säsong 4 Avsnitt 36Send us Fan Mail Guest: David Karandish, Founder & CEO of Capacity -- Most SaaS companies don’t fail because the technology is bad. They fail because they build point solutions…
- Ep. 182 - What Most SaaS Founders Get Wrong About Go-to-Market · 37 min · Säsong 4 Avsnitt 35Send us Fan Mail Guest: Prasanth Chilukuri, Co-Founder & Managing Partner at Soul Street Ventures -- The biggest threat to early-stage SaaS growth isn’t competition. It’s founder…
