SaaS Stories
de Joana Inch
Cel mai nou episod
The CMOs who WIN the Boardroom do this differently
The CMOs who WIN the Boardroom do this differently
Despre acest podcast
SaaS Stories is my not-so-secret quest to learn what it truly takes to succeed in the world of SaaS—and I’m inviting you along for the ride! I have the pleasure of sitting down with brilliant minds and industry trailblazers to explore their journeys, uncovering the secrets behind their growth, the gaps they spotted in the market, and what really drives them.
It’s not all smooth sailing—there are challenges, unexpected turns, and moments of reflection where they share what they’d love to change about their journey. Think of it as a candid, insider’s look into the world of SaaS, with just the right amount of curiosity, empathy, and wit.
Join me as I dive deep, selfishly soak up all the insights, and hopefully share a little inspiration with you along the way—one SaaS story at a time.
Episoade
Cele mai noi 20 din 75 episoade
- The CMOs who WIN the Boardroom do this differently · 43 min · Sezonul 2 Episodul 41Most CMOs walk into the boardroom ready to defend their budget. The ones who win walk in ready to prove what it’s worth. In this episode of SaaS Stories, Joana sits down with…
- Two SaaS exits. One very deliberate third act — George Hartley, Nitrosend · 51 min · Sezonul 2 Episodul 40After scaling Bluethumb to $100M+ in artwork sold and SmartrMail to 6 billion emails sent before selling it in 2022 — George Hartley could have built anything. He chose email…
- Your company knows its numbers inside out. But does it actually know its people? · 44 min · Sezonul 2 Episodul 39The fastest way to waste talent is to treat people like a demographic. We sit down with Rick Beaton, CEO and founder of Elevait Labs , to unpack a big claim with real-world…
- How SSW turned AI into ½ their pipeline — Ulysses Maclaren, COO of SSW · 48 min · Sezonul 2 Episodul 38Most organisations are giving their teams AI tools and hoping for the best. The ones actually pulling ahead are doing something completely different and it starts long before…
- The SaaS Playbook For Growth, Partnerships & Acquisitions · 42 min · Sezonul 2 Episodul 37An exit sounds clean on paper. The reality is messier, more human, and way more useful. We’re joined by Brian Nolan, entrepreneur and investor, to unpack how he built Sellbrite…
- The 7 pillars of trust every leader can build · 45 min · Sezonul 2 Episodul 36Trust doesn’t usually die in a dramatic blow up. It dies in the small moments leaders let slide: the awkward conversation that never happens, the “brilliant” employee who gets…
- The Human Edge in an AI World with Nik Froehlich, CEO of Saritasa · 47 min · Sezonul 2 Episodul 35When the travel agency industry vanished overnight, Nik Froehlich saw what was coming for every industry and built a business to help them navigate it. In this episode of SaaS…
- The 80/20 Growth Strategy: How to Find Your Most Valuable Customers · 34 min · Sezonul 2 Episodul 34Is your SaaS business growing but somehow still feeling stuck? You might be spending 80% of your energy on the wrong 20% of clients. In this episode of SaaS Stories, host Jo is…
- Account-Based Marketing Fundamentals with Hat Media · 13 min · Sezonul 2 Episodul 33Short and sweet episode on the fundamentals of Account-Based Marketing (ABM). The fastest way to waste a B2B SaaS budget is to market to the wrong accounts, then call it…
- Stories that Sell: The marketing strategy algorithms can’t kill · 45 min · Sezonul 2 Episodul 32Want a marketing edge that still works when algorithms shift and feeds overflow? We dive deep with publisher and ghostwriter Henry DeVries to show why story beats noise and how a…
- Inbox Gold: Turning Emails Into Revenue · 38 min · Sezonul 2 Episodul 31In this episode of SaaS Stories, Vadim Rogovskiy, Founder and CEO of EVE, shares how AI-first sales execution is reshaping B2B SaaS growth and why most teams are leaving revenue…
- The 4 numbers every CRO obsessively tracks (Ignore the Rest) · 59 min · Sezonul 2 Episodul 30In this episode of SaaS Stories, Thomas Waites, seasoned CRO and enterprise SaaS advisor, shares how strong sales culture and revenue alignment transform teams into predictable…
- SaaS as an Orchestra | How to conduct CX, content & AI into one seamless journey · 52 min · Sezonul 2 Episodul 29Most SaaS founders chase a bigger TAM, but Arman Eshraghi, Founder and CEO of Qrvey, argues the real advantage comes from winning smaller, high-pain markets where focus and…
- From one email to a global SaaS: Sam Spencer on product-market fit, team building, and the power of process · 50 min · Sezonul 2 Episodul 28One urgent email sparked everything for Sam Spencer, CEO of Aristotle Metadata, when a European health agency requested a solution no competitor could deliver. That moment of…
- Turning AI into Revenue: GTM Lessons from Galileo’s HR Revolution · 50 min · Sezonul 2 Episodul 27AI is not taking your job, but someone who knows how to use it will. In this episode of SaaS Stories, Amy Farner shares a practical playbook for how HR leaders can align people…
- Personalisation at Scale: Cold email lessons from billions sent · 38 min · Sezonul 2 Episodul 26“The volume game is over.” In this episode of SaaS Stories, Jeremy Chatelaine, Founder and CEO of QuickMail, challenges the outdated playbook of mass cold outreach and explains…
- The Call-to-Action that changed everything: Scaling SaaS via Buyer-Led Growth · 40 min · Sezonul 2 Episodul 25Trust in B2B buying has reached a breaking point, and traditional sales and marketing signals are no longer enough. In this episode of SaaS Stories, Braydan Young, Co-Founder and…
- Weaponized Intelligence: How one marketer stays ahead of AI · 47 min · Sezonul 2 Episodul 24When everyone can generate AI content instantly, how do B2B SaaS teams cut through the noise and build real market authority? In this episode of SaaS Stories, Tyler Lubben shares…
- SaaS in Steel Caps: Turning Trade Pain Points into Platform Wins · 34 min · Sezonul 2 Episodul 23How do construction businesses coordinate office teams, on-site crews, and independent trades while staying profitable? In this episode of SaaS Stories, Jordan Powell, CEO of…
- Data That Doesn't Lie: Brand Tracking for the AI Era · 30 min · Sezonul 2 Episodul 22How can SaaS companies measure brand impact with confidence, not guesswork? In this episode of SaaS Stories, Stephanie Clapham, Director of Research at Latana, explains how…
