Say It Anyway
készítő: SE Ranking x Planable
Legújabb epizód
Marketing is flattening — if you're flat
Marketing is flattening — if you're flat
A podcastról
Say It Anyway is the podcast where we say the things about digital marketing you’re technically supposed to keep to yourself. Every week, hosts Mordy Oberstein (Head of Brand, SE Ranking) and Miruna Dragomir (CMO, Planable) take an honest — sometimes uncomfortably honest — look at what’s actually happening across the modern marketing landscape.
Epizódok
A legújabb 20 a(z) 49 epizódból
- Marketing is flattening — if you're flat · 17 perc"Marketing is flattening" is the doomscroll take of the moment. Every CMO community, every newsletter, every panel: AI is going to make every brand sound the same, look the same…
- Agents aren't marketing's biggest problem. Your team structure is! · 14 percEvery conference talk, every LinkedIn thread right now: agents, agents, agents. Mordy and Miruna think that framing is hiding the actual problem. The real struggle for most…
- Will brand no longer matter because of AI? · 18 percBrand Isn't Dying. You're Just Looking at the Wrong Part of the Funnel. Every few weeks, somebody declares brand dead because AI is going to handle the discovery, the research…
- Stop hacking LLMs (Why and How) · 18 percSEOs are doing what SEOs do. And Mordy has some feelings about it. Two tactics have become the go-to playbook for gaming LLMs right now. The first is chunking: stripping your…
- Don’t Dump LLM Visibility on Your SEO Team · 14 percHere’s an uncomfortable conversation no one wants to have with their CMO. When AI visibility became the next big metric to chase, most marketing leadership did what felt…
- You have to be crazy to advertise on ChatGPT! · 20 percShort answer: yes. Long answer: this episode. ChatGPT is running ads at $60 per impression. Not per click — per impression. That’s Super Bowl money, for a platform where the…
- Stop Using AI for Output — Use It as Your Audience · 18 perc“How much more can we produce with AI?” is the wrong question. Everyone is measuring AI adoption by output: more content, more copy, more campaigns, more. Mordy Oberstein and…
- [Debate] Budgeting for multi-engine search: Where should your next $10K go? · 38 percAt SEO Foresight 2026 on December 9, join widely respected voices in search—Barry Schwartz, Melissa Popp, Erin Sparks and Grace Frohlich—for a grounded discussion on how teams…
- Multi-platform search is here: Building brand visibility across Google, TikTok, and answer engines · 40 percJoin Jessica Redman, co-founder of Didgeheads and multi-platform visibility strategist, for a fast-paced guide to showing up across Google, TikTok, and AI answer engines. In this…
- Conversational AI meets cognitive bias: Re-engineering search strategy for the human brain · 50 percJoin Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett…
- AI-ready schema: Feeding Google’s answer engines with structured data · 37 percJoin Alex Moss, Principal SEO at Yoast and co-founder of FireCask, as he dives into the world of AI-ready schema and structured data, sharing insights from his 20+ years of…
- The AI reality: Navigating strategic shifts in SEO · 37 percJoin Barry Schwartz, President at RustyBrick, Thomas Phillips, Co-Founder of DTC SEO Agency, and Janna Pugh, SEO Specialist at Five9, as they discuss how AI-driven search is…
- Building a Sustainable SEO Strategy for Local Businesses · 30 percIn this episode, John Reinesch, Founder of Asset Growth, shares key insights into building and sustaining effective local SEO strategies. Learn about long-term versus short-term…
- Driving Real Revenue with SEO: Unpacking Demand Generation, Attribution & AI · 28 percIn this episode, Marketing Director at edays, Lewis Rennison, dives into how AI-driven search tools are reshaping SEO—highlighting which strategies are becoming obsolete and…
- Local SEO & Google Business Profiles: Future Trends · 23 percIn this episode, local SEO expert and Platinum Google Product Expert, Claudia Tomina, discusses how AI-driven search tools are reshaping local SEO—highlighting which strategies…
- How SEO Copywriting Has Evolved With GenAI Search — What Works, What’s Dead, and How to Stay Ahead · 37 percIn this episode, the pioneer of SEO copywriting, Heather Lloyd-Martin, discusses how generative AI tools are reshaping SEO copywriting—highlighting which tactics are losing…
- Adapting SEO for Generative AI: Creating Content That Serves AI-Powered Search Experiences · 39 percIn this episode, Rejoice Ojiaku discusses SEO strategies that serve AI-driven search experiences like AI Overviews and ChatGPT. Discover how generative AI is transforming SEO…
- The State of AI Overviews in 2024 – Research Insights and Future Forecasts · 31 percJoin industry-leading SEO experts for an exclusive panel discussion on Google's AI Overviews. Barry Schwartz, Itamar Blauer, Erin Sparks and Anastasia K. are discussing the…
- Maximizing Impact with Minimal Resources: Crafting Effective SEO Strategies for Budget-Conscious Clients · 32 percIn this episode, Signify Digital’s Managing Partner Beth Sherman explains how to create impactful SEO strategies on a tight budget. Learn how to tackle key challenges for…
- Mastering Analytics for Agencies: Insights from GA4 and Beyond · 41 percExplore GA4 analytics with Dana DiTomaso, President and Partner at Kick Point. In this episode, Dana shares her expertise with GA4, covering everything from using its event-based…
