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SCREAMING CREATIVITY

SCREAMING CREATIVITY

Screaming Creativity with Manolo Arroyo

· 25 min · Season 2 Episode 4

Show notes

CANNES SPECIAL: WPP’s Rob Reilly is joined by Manolo Arroyo, EVP and Global Chief Marketing Officer of The Coca-Cola Company, to discuss his childhood in Brazil, Coca-Cola’s evolution as one of the world’s most iconic brands, WPP Open X and Coca-Cola’s work together and more.

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