Selling in the Paddock
by Georgia Stormont
Latest episode
Ep 87 - From Farm Finance to World-Class Horses | Chris Bailey…
Ep 87 - From Farm Finance to World-Class Horses | Chris Bailey…
About this podcast
Selling in the Paddock is a podcast about real sales in agriculture. Hosted by Georgia Stormont, The Ag Sales Coach, it cuts through the noise and gets to the point—how to sell better, lead stronger, and get results.
Guests include Paul Roos, AFL premiership coach turned leadership consultant, and Troy Williams, CEO of the National Farmers’ Federation, plus top ag reps, buyers, and business owners.
If you work in ag and want to sell smarter and build better teams, this podcast is for you.
Episodes
The newest 20 of 92 episodes
- Ep 87 - From Farm Finance to World-Class Horses | Chris Bailey, Sprout Agribusiness & Bullio Razorback · 49 min · Episode 87From Farm Finance to World-Class Horses | Chris Bailey, Sprout Agribusiness & Bullio Razorback What do agribusiness finance, elite endurance horses and building successful…
- Ep 86 - Is Cold Calling Dead? Or Have We Just Stopped Doing It? · 25 min · Episode 86Is Cold Calling Dead? Or Have We Just Stopped Doing It? Have we become a generation of order takers in agriculture? It's a question I've been thinking about a lot lately. After a…
- Ep 85 - Your Customer Doesn’t Care About Your Product · 38 min · Episode 85Your customer doesn’t care about your product. Well… not in the same way you do. You know the formulation, the genetics, the horsepower, the trial data, the specifications and…
- Ep 84 - Selling Change: Why Great Technology Still Needs Great Sales | Michael Whittaker, Tabula · 47 min · Episode 84Selling new technology into agriculture isn’t just about proving that the product works. You’re often asking someone to change a process, rethink the way they’ve always done…
- Ep 83 - Stop “Just Checking In”: How to Follow Up Without Sounding Desperate · 27 min · Episode 83Have you had a chance to look at the quote? Three days later… Just checking in. What would happen if I removed “just checking in” from your sales vocabulary tomorrow? In this…
- Ep 82 - Are You Busy… or Actually Productive? with Kacee Bohle · 49 min · Episode 82Agriculture is full of incredibly capable people. People who know how to work hard, push through and get the job done. But what happens when “pushing through” becomes the…
- Ep 81 - When the Pipeline Goes Quiet: Don’t Let Scarcity Change How You Sell · 23 min · Episode 81What happens to the way you sell when the pipeline goes quiet? Because it happens to all of us. The calendar opens up. A few big opportunities are sitting in proposal stage…
- Ep 80 - From Shearing Sheep to Selling AgTech: Gavin Leersen’s BaleTime Story · 50 min · Episode 80What happens when a farmer tells you to stop mucking around and build something that will actually help him? For Gavin Leersen, that conversation eventually became BaleTime…
- Ep 79 - My Sales Numbers Don’t Lie: What My Pipeline Is Teaching Me · 24 min · Episode 79My Sales Numbers Don’t Lie: What My Pipeline Is Teaching Me We’re nine months into 2026, so I thought it was time to take you behind the scenes of Selling in the Paddock. In this…
- Ep 78 - Stop Pushing, Start Pulling: How Great Ag Salespeople Create Demand | Bonita Everts, Netafim Australia · 39 min · Episode 78What separates a good agricultural salesperson from a great one? For Bonita Everts, Grower Business Development Manager at Netafim Australia, it starts with listening. Originally…
- Ep 77 - Cooking in the Paddock: Why Great Selling Is Really About People | Oli Le Lievre · 51 min · Episode 77What do 500+ conversations with people across Australian agriculture teach you about selling? Quite a lot, as it turns out. In this episode of Selling in the Paddock, Georgia…
- Ep 76 - Why the Best Salespeople in Ag Don’t Talk the Most | Edward O’Dwyer · 52 min · Episode 76What separates a good salesperson in agriculture from a great one? According to Edward O’Dwyer, it might be something surprisingly simple: patience. In this episode of Selling in…
- Ep 75 - When Ag Gets Tough, Keep Telling the Story | Michael Rogers · 8 min · Episode 75Agriculture has always had its challenges — labour shortages, rising costs, seasonal pressures, changing markets and plenty of things completely outside our control. So when…
- Ep 74 - From Salesperson to Trusted Adviser | Live at Hort Connections with Hany Erian · 10 min · Episode 74Recorded live at Hort Connections, Georgia Stormont sits down with Hany Erian, Business Manager – Agrichemicals Australia & New Zealand at Bisley & Company, to discuss what it…
- Ep 73 - What True Crime Can Teach Us About Sales | Jo Townsend · 1 h 9 min · Episode 73This week's guest is a little different… and that's exactly why I wanted her on the podcast. Jo Townsend is Head of Crime and Investigations at Ronde. Over a career spanning more…
- Ep 72 - Innovation, Service & Surviving Tough Seasons with Harvest Moon's Nathan Bischa · 5 min · Episode 72Fresh produce has never been easy... and according to Harvest Moon's Commercial Operations Manager, Nathan Bisha, it's only getting tougher. Recorded live from the floor at Hort…
- Ep 71 - Why Authenticity Wins Every Time in Agricultural Sales · 9 min · Episode 71Selling in Agriculture Starts with Authenticity, Empathy and the Long Game In this episode of Selling in the Paddock, Georgia sits down with Ged Sippel, Head of Vegetable Seeds…
- Ep 70 - Trust First: Why Great Sales Reps Prove Value Before They Sell with Danny Thornton · 9 min · Episode 70What separates a good agricultural salesperson from a great one? According to Danny Thornton from Agreva, it starts with understanding the value you bring. In this episode of…
- Ep 69 - Live from Hort Connections 2026: Feeding the Future with Paul Crack from Yara Australia · 6 minRecorded live from Hort Connections 2026, Georgia sits down with Paul Crack from Yara Australia to discuss the challenges and opportunities facing Australian growers and the…
- Ep 68 - Live from Hort Connections 2026: Growing More Than Seedlings with Boomaroo Nurseries · 8 minIn this episode of Selling in the Paddock, recorded live at Hort Connections 2026, Georgia catches up with Jo Van Niekerk and Adrian Hart from Boomaroo Nurseries to discuss what…
