Note de episod
Win-Backs Are Broken Because Everyone Treats Them Like One Thing
Most brands treat “win-back” like it’s one flow.
On this week’s show, Jimmy Kim and Chase Dimond argue that’s the exact reason win-backs underperform almost everywhere, because a win-back is actually two completely different problems wearing the same name.
They break down the two buckets every brand needs to separate: the lapsed customer (someone who already bought and proved their intent) and the lapsed prospect (someone who joined your list but never converted).
Treating them the same doesn’t just waste a message, it…
Site: podcasters.spotify.com
