About this podcast
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
The newest 50 of 367 episodes
- Claude Code for SEO · 16 min · Season 1 Episode 351Send us Fan Mail Some weeks I use Claude Code more for SEO than for code. The last time this show covered coding agents it was Cursor and vibe coding, back in March 2025…
- Are you voice-pilled? · 12 min · Season 1 Episode 350Send us Fan Mail For fifty years, science fiction promised us computers we could simply talk to. Captain Picard on the bridge, Tony Stark and JARVIS, Scotty picking up a Mac…
- Is OpenAI about to launch a 'Search Console' ? · 13 min · Season 1 Episode 349Send us Fan Mail For years, SEOs have had Google Search Console and Bing Webmaster Tools but for ChatGPT, the platform hundreds of millions of people now consult before they ever…
- Why I built Salience.com · 20 min · Season 1 Episode 348Send us Fan Mail For eleven months I stopped podcasting and built a company with my co-founders. This episode is the full story of Salience: what it is, why server logs matter…
- The biggest year in SEO I've ever known · 21 min · Season 1 Episode 347Send us Fan Mail This has been the biggest year of change in search I've known in over twenty years of doing this. In one episode, here's what actually happened while the podcast…
- The pause experiment: 11 months later · 20 min · Season 1 Episode 346Send us Fan Mail On the 1st of December last year I paused this podcast for a month, as an experiment. The month lasted eleven. This episode is a hello, an apology and the…
- Update and December Plans · 6 min · Season 1 Episode 345Send us Fan Mail Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level…
- Link Building SEO Megapod! · 1 h 49 min · Season 1 Episode 344Send us Fan Mail Links still move the needle, but the way we earn them has changed. We pull together the best of our link building series and lay out a clear, low-risk path to…
- Link Building ep 10 : Promoting your content to get links · 11 min · Season 1 Episode 343Send us Fan Mail Want links without cold emails or sketchy deals? We dive into a practical system for earning citations by putting useful work in front of the right people, then…
- Link Building ep 9 : Link Building with Ego Bait · 11 min · Season 1 Episode 342Send us Fan Mail Want links people actually want to share? We unpack ego bait link building and show how to turn recognition into rankings, authority, and AI-era citations…
- Link Building ep 8 : Building versus Buying Backlinks · 14 min · Season 1 Episode 341Send us Fan Mail If your backlink comes with a receipt, it’s probably a liability. We break down the crucial difference between buying placements and earning genuine editorial…
- Link Building ep 7 : Engineering as Marketing · 11 min · Season 1 Episode 340Send us Fan Mail What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that…
- Link Building ep 6 : Link Building Using Awards · 11 min · Season 1 Episode 339Send us Fan Mail Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script…
- Link Building ep 5 : When Guest Posting Goes Wrong · 12 min · Season 1 Episode 338Send us Fan Mail Guest posting sounds harmless: write for a reputable site, add a link, meet a new audience. But when that link is part of the deal—and it passes PageRank—you…
- Link Building ep 4 : Linkbuilding with Digital PR · 10 min · Season 1 Episode 337Send us Fan Mail Want links that don’t vanish with the next algorithm update? We dive into digital PR and show how to earn authoritative coverage that boosts rankings, brand…
- Link Building ep 3 : Content That People Link To: Tools · 15 min · Season 1 Episode 336Send us Fan Mail Want links that arrive without endless cold emails or paid placements? We make the case for building interactive tools that solve real problems, create a…
- Link Building ep 2 : Understanding Blackhat - PBN's · 7 min · Season 1 Episode 335Send us Fan Mail Ever wondered why PBNs still tempt smart SEOs? We pull back the curtain on private blog networks—how they’re built on expired domains, why they deliver short…
- Link Building ep 1 : Backlinks - the Good, the Bad & the Ugly · 12 min · Season 1 Episode 334Send us Fan Mail Want search visibility that survives the next update and shows up in AI answers? We dive straight into the real calculus of link building: what still works, what…
- The Complete Entity Series Megapod · 2 h 4 min · Season 1 Episode 333Send us Fan Mail What if your site could be read like a map of meaning instead of a pile of keywords? Edd walks through a complete reframe of SEO around entities — the people…
- Entities Part 12 : Beyond Your Website: Building Off-Page Authority · 12 min · Season 1 Episode 332Send us Fan Mail Authority doesn’t live on your site alone—it’s earned in public, where other trusted names choose to cite, invite, and stand beside you. We wrap our entities…
- Entities Part 11 : Future-Proofing for Answer Engines · 12 min · Season 1 Episode 331Send us Fan Mail Search is quietly rewiring how people find answers, and the biggest shift isn’t on the results page—it’s inside the models that compose those answers. We dig…
- Entities Part 10 : Speaking Machine - Your Practical Guide to Schema Markup · 11 min · Season 1 Episode 330Send us Fan Mail Tool mentioned in the podcast: https://validator.schema.org/ Machines don’t reward guesses; they reward clarity. We walk through a practical, four‑step framework…
- Entities Part 9 : Content That Builds Authority · 12 min · Season 1 Episode 329Send us Fan Mail Ready to stop sprinkling keywords and start building authority that lasts? We take one neglected concept in your niche and turn it into a structured topic…
- Entities Part 8: Your Competitors Entities · 11 min · Season 1 Episode 328Send us Fan Mail The prompt mentioned in the episode is: You are an expert SEO analyst specializing in Natural Language Processing and entity-based optimization. I will provide…
- Entities Part 7 : The Audit - Identifying Your Core Entities · 14 min · Season 1 Episode 327Send us Fan Mail Search engines understand the world through entities, not just keywords, and that changes how we plan, write, and structure content. We take the entity…
- Entities Part 6 : Fighting AI Fiction: Grounding Your Brand in Reality · 12 min · Season 1 Episode 326Send us Fan Mail Tired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by…
- Entities Part 5: How ChatGPT Really Thinks About Your Brand · 13 min · Season 1 Episode 325Send us Fan Mail Forget neat rows of facts—your brand lives inside AI as a point on a vast map of meaning. We unpack how large language models like ChatGPT convert words into…
- Entities Part 4 : Beyond 10 Blue Links · 9 min · Season 1 Episode 324Send us Fan Mail The search results page is no longer a tidy list of links—it’s a dynamic canvas where knowledge panels, rich snippets, featured snippets, and AI Overviews signal…
- Entities Part 3 : The Knowledge Graph · 10 min · Season 1 Episode 323Send us Fan Mail Most brands still try to “tell” Google who they are. We show how Google actually decides: by stitching together a ledger of facts from your site, LinkedIn…
- Entities Part 2 : How Machines Learn To Read · 11 min · Season 1 Episode 322Send us Fan Mail Keywords don’t tell the whole story—entities do. We take you inside the three-step process machines use to read your content like a detective at a crime scene…
- Entities Part 1 : Things not Strings · 11 min · Season 1 Episode 321Send us Fan Mail Most of us were trained to think in keywords—count them, match them, stuff them. But Google no longer sees the web as a bag of words; it reads the world as a…
- Best of : Engineering as Marketing · 11 min · Season 1 Episode 320Send us Fan Mail Tired of churning out endless blog posts that barely move the needle? There's a powerful alternative that smart brands are using to generate leads, backlinks…
- Best of : Search Intent · 17 min · Season 1 Episode 319Send us Fan Mail Ever wondered why some websites rank well but fail to convert visitors? The missing piece is likely search intent—understanding not just what people search for…
- Best of - The story of Broadband.co.uk · 22 min · Season 1 Episode 318Send us Fan Mail Success stories in digital business rarely follow a straight line, and the 18-year journey of Broadband.co.uk perfectly illustrates the rollercoaster ride of…
- The Speed of Satisfaction: Mastering Time to Value · 11 min · Season 1 Episode 317Send us Fan Mail The deceptively simple concept of Time to Value might be the most overlooked factor in your SEO strategy. In this eye-opening episode, I break down why the speed…
- Google Search Console data looking odd? Here's why.. · 16 min · Season 1 Episode 316Send us Fan Mail A major shift has occurred in how Google Search Console reports your website's performance data, and it all stems from a quiet technical change few noticed…
- The Dowding System: Winning Your Business Battle with Data · 14 min · Season 1 Episode 315Send us Fan Mail Have you ever found yourself drowning in a sea of marketing data, unsure which metrics actually matter? The solution might come from an unexpected source—a…
- Best of : There are no quick fixes in SEO · 8 min · Season 1 Episode 314Send us Fan Mail Looking for the magic SEO shortcut that will skyrocket your rankings overnight? You won't find it here—or anywhere else legitimate. In this candid episode, I…
- Best of : Study shows slow sites don't just affect Google · 10 min · Season 1 Episode 313Send us Fan Mail Ever wondered if your website's loading speed really matters that much? The Financial Times conducted a bold experiment that answers this question with hard…
- Best of : Intent Shift vs Question Shift · 11 min · Season 1 Episode 312Send us Fan Mail Search behavior is constantly evolving, and understanding those shifts is crucial for effective SEO. This episode dives into the fascinating distinction between…
- Best of : Own Your Branded Search · 12 min · Season 1 Episode 311Send us Fan Mail Are affiliate websites stealing your hard-earned customers by ranking for your brand name plus "coupon code" searches? This eye-opening episode reveals a…
- Best of : When is a zero volume keyword NOT a zero volume keyword? · 9 min · Season 1 Episode 310Send us Fan Mail SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo…
- The Ranking Method That Prefers Being #5 Over #1 · 10 min · Season 1 Episode 309Send us Fan Mail The future of search has arrived, and it's not quite what many SEO professionals expected. In this eye-opening episode, we dive into a groundbreaking discovery…
- The Payout Mafia - book review · 11 min · Season 1 Episode 308Send us Fan Mail What happens when a 20-year veteran of SEO and affiliate marketing picks up a fresh perspective? Unexpected revenue discoveries, that's what. In this episode, I…
- Finally, Some Data on AI vs Traditional Search · 14 min · Season 1 Episode 307Send us Fan Mail Link to Sparktoro report: https://sparktoro.com/blog/new-research-20-of-americans-use-ai-tools-10x-month-but-growth-is-slowing-and-traditional-search-hasnt-dipped…
- Best of : Breadcrumbs · 8 min · Season 1 Episode 306Send us Fan Mail Navigating Google's algorithm updates can feel like wandering through a dense forest without a map. But what if there's a simple trail of breadcrumbs that could…
- Best of : Managing Risk and Building for the Long Term · 13 min · Season 1 Episode 305Send us Fan Mail Managing SEO risk isn't just about playing it safe—it's about building something that lasts. After two decades in the industry, I've watched countless…
- Best of : The Labour Illusion - show your working · 10 min · Season 1 Episode 304Send us Fan Mail Conventional wisdom tells us faster is better in digital experiences, but what if slowing things down could actually increase user satisfaction and conversions?…
- Best of : How many questions should I answer per page? · 9 min · Season 1 Episode 303Send us Fan Mail Wondering how many questions you should answer on each page of your website? The answer might surprise you. In this best-of episode from SEO Is Not That Hard, I…
- Best of : Just read Google's Guidelines · 10 min · Season 1 Episode 302Send us Fan Mail Ever wondered why some SEO professionals succeed while others struggle, despite seemingly similar strategies? The answer might lie in something surprisingly…
