Om denne podcast
Dive into the world of search engine optimisation, PPC, and digital marketing. Join content creator and all-around neat gal Genny as she interviews industry experts and fellow Geeky Tech colleagues and tries her best to understand what the big deal is with SEO. If you're new to digital marketing and you've already sniffed out all the fluffy BS that agencies love to promise but fail to deliver, take a listen. You just might learn a (real) thing or two about what makes your website outrank your competitors. Visit geekytech.co.uk/seo-unfiltered-podcast
Episoder
De nyeste 20 af 29 episoder
- Ep 5.5: What Makes AI Cite Your Brand? Here’s What We Found · 11 min. · Sæson 5 Episode 5Why does it feel like the “rules” of AI search optimisation change every time we talk about it on this podcast? Probably because they do! Since airing our last episode, we ran an…
- Ep 5.4: How to Show Your Boss Your GEO Strategy Is Working · 12 min. · Sæson 5 Episode 4GEO reporting is still evolving, but that doesn’t mean marketers can’t build a credible story around performance. In this episode of SEO Unfiltered, we explore how to benchmark…
- Ep. 5.3: AI Visibility Metrics: Are They All Bull&*$t? · 14 min. · Sæson 5 Episode 3AI visibility tools are everywhere and they’re making big promises. But how much of what they’re selling is actually useful, and how much is just dressed-up guesswork? And is…
- Ep 5.2: What Happens to Keyword Research in the Wake of GEO? · 11 min. · Sæson 5 Episode 2In this episode of SEO Unfiltered, we revisit one of SEO’s most fundamental tasks—keyword research—and explore how it’s evolving under the rise of GEO. Host Genny cuts through…
- Ep 5.1: How to E-E-A-T Your Content for Better AI Visibility in 2026 · 11 min. · Sæson 5 Episode 1Genny is back for season 5 with a solo rant/pep talk about E-E-A-T, AI, and why geologists everywhere probably want their acronym back. In this episode, we dust off Experience…
- Ep 4.4: REDUX: 5 Bad Habits That Are Killing Your Online Presence · 13 min. · Sæson 4 Episode 4In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since…
- Ep 4.3: Top 5 LLMs for Marketers · 12 min. · Sæson 4 Episode 3In this episode, we dive deep into the most popular Large Language Models (LLMs) available for marketers. With AI tools becoming ubiquitous across every industry, this episode…
- Ep 4.2: LLM, GEO, AEO—What Do All These AI Names Mean? · 10 min. · Sæson 4 Episode 2We remember back in the day when SEO and PPC were just about the only abbreviations we had to worry about, but then came along AI, and boy oh boy, have things gotten just a…
- Ep 4.1.: How Generative Engine Optimisation Will Shape Digital Marketing · 13 min. · Sæson 4 Episode 1We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine…
- Ep 3.8: The First Half of E-E-A-T · 11 min. · Sæson 3 Episode 8In this May episode, Genny dives deep into the first two components of E-E-A-T: Experience and Expertise. Understanding these elements is crucial for creating high-quality…
- Ep 3.7: Core Web Vitals for Beginners · 9 min. · Sæson 3 Episode 7Today, Genny aims to help listeners wrap their heads around core web vitals, which are key metrics used by Google to assess user experience on websites. She breaks down the three…
- Ep 3.6: Top Google Ranking Factors to Watch out for this Year · 11 min. · Sæson 3 Episode 6In this month's episode, we're diving deep into the essential ranking factors that could make or break your website's visibility this year. If you know your way around SEO, none…
- Ep 3.5: ChatGPT One Year Later: A Look Back at AI-Generated Content · 42 min. · Sæson 3 Episode 5It's been a little over a year since ChatGPT became public and exploded onto the scene. So many of us were overwhelmed, awestruck, excited, and even a little bit anxious about…
- Ep 3.4: To Optimise or Not to Optimise: Which Pages Need to Rank? · 8 min. · Sæson 3 Episode 4Let's start off the new year with a simple question: do all pages need to be optimised? And really, what is the difference between an optimised and an unoptimised page? We can't…
- Ep 3.3: 6 Non-Techy Page Fixes to Improve Your Rankings · 9 min. · Sæson 3 Episode 3Coding and page design aren't for everyone, but if you're a marketer who considers themselves less-than-comfortable taking the wheel on technical page updates, there are still…
- Ep 3.2: 9 Things We Wish Marketers Knew About SEO Tools · 12 min. · Sæson 3 Episode 2Are you a marketer who relies heavily on SEO tools to understand what’s going on? Or are you convinced you know everything you need to know about SEO because you’ve been using…
- Ep 3.1: Taking a Closer Look at Link-Building Strategies · 39 min. · Sæson 3 Episode 1The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation. In…
- Ep 2.5 5 Bad Habits That Are Killing Your Online Presence · 38 min. · Sæson 2 Episode 5In this episode of SEO Unfiltered, Genny and her friends talk about giving your website that big spring cleaning that it probably desperately needs. But, in order to do that…
- Ep 2.4: Is AI-Generated Content Ready for the World? Ft. Jo Priest · 28 min. · Sæson 2 Episode 4AI, AI, AI....it's all anyone can talk about these days—so much so, that we've asked Jo Priest back onto the show to talk about AI-generated content further and give us some safe…
- Ep 2.3: AI and the Future of Marketing with Jo Priest · 39 min. · Sæson 2 Episode 3Artificial intelligence has been casually seeping into the workforce for decades. But it’s only been recently—since the New York Times released an article about how Chat GPT has…
