She Busy
by Assia Mahmood
Ep 61: Made for This Moment: Leadership, Legacy, and Full-Life…
About this podcast
Welcome to She Busy, the go-to podcast for ambitious female entrepreneurs looking to elevate their brick-and-mortar businesses and thrive as CEOs. Hosted by Assia Mahmood, a multi passionate entrepreneur with multiple 7 figures in revenue.
She Busy dives deep into what it takes to transition from being "stuck in the day-to-day" to stepping into the visionary role of CEO.
Join Assia for real conversations about the challenges and triumphs of entrepreneurship, where you'll hear tips, strategies, and actionable advice designed specifically for women running physical businesses.
Learn how to build and scale your business with confidence, navigate common obstacles, and avoid burnout while growing your revenue and impact.
Each guest episode features interviews with successful female founders, industry experts, and thought leaders who are dedicated to helping women entrepreneurs succeed.
From practical advice on leadership, hiring, and operations to candid stories of the ups and downs of running a business, She Busy offers the support and insights you need to level up your entrepreneurial game.
Whether you're just starting out or you're a seasoned business owner ready to take your company to new heights, She Busy is here to help you lead with purpose and grow your business with intention.
Key Topics Covered:
• Building and scaling a brick-and-mortar business
• Navigating the challenges of female entrepreneurship
• Leadership and CEO mindset development
• Expert advice from women in business
• Strategies for work-life balance and avoiding burnout
Tune in, subscribe, and join our community of ambitious female entrepreneurs who are breaking barriers, building successful businesses, and creating the lives they deserve.
Episodes
The newest 20 of 61 episodes
- Ep 61: Made for This Moment: Leadership, Legacy, and Full-Life Ambition with Gillea Allison · 42 minSend us Fan Mail This week’s She Busy episode was a moment. We recorded live at the Plano Chamber of Commerce Women’s Division Summit 2025, and the energy in that room was…
- Ep 60: Finding Purpose in Pain: How Kerri Steele Built a Nonprofit for Kids in Grief · 38 minSend us Fan Mail In this episode, Assia sits down with Kerri Steele, founder of Little Hearts of Hope and the beloved “King Cake Lady of Frisco.” Kerri ’s entrepreneurial journey…
- Ep 59: Identity, Grief & Motherhood: Navigating Business Growth Through Life Transitions · 23 minSend us Fan Mail Have you ever felt like your identity as a mom and your identity as a business owner were colliding—and you weren’t sure who you’d be on the other side? In this…
- Ep 58: Website Mistakes That Cost You Clients (and How to Fix Them) with Stacy Aguilar · 36 minSend us Fan Mail What if your brand and website could do the heavy lifting for you—clarifying your message, boosting conversions, and helping you show up with confidence? In this…
- Ep 57: From Trapped CEO to True Leader: The Real Reason You’re Still Stuck in the Day-to-Day · 16 minSend us Fan Mail What if the reason you still feel stuck in your business isn't because your team can't handle it—but because you’ve never actually said no? In this episode…
- Ep 56: The Best AI Tools to Automate Your Marketing & Free Up Your Time with The Laurens · 48 minSend us Fan Mail What if AI could feel less overwhelming and more empowering in your business—and actually sound like you? In this episode, Assia sits down with dynamic duo…
- Ep 55: From Hustle to High Performance: How to Build a Purpose-Driven Life That Actually Feels Good with Molly Asplin · 27 minSend us Fan Mail Are you stuck in autopilot, doing all the "right things" but still feeling unfulfilled? In today’s episode, I’m joined by the incredible Molly Asplin—a…
- Ep 54: Comparison Almost Killed My Brand and Here's What I Did about It · 16 minSend us Fan Mail Are you trying to build a warm, personal brand—while sending cold, corporate emails? In this episode, Assia shares about a time she lost her voice in her own…
- Ep 53: Reframing the Mental Load: Why It’s Your Superpower, Not a Burden · 19 minSend us Fan Mail Do you ever feel like you're carrying the weight of everything—your business, your home, your kids—and wondering why no one else seems to notice? In this episode…
- Ep 52: Lessons From a Client Loss · 17 minSend us Fan Mail In this episode of the She Busy podcast, Assia Mahmood discusses recent challenges she faced in her business during a brief hiatus from the podcast. She shares…
- Ep 51: Stop Overworking, Start Rewiring: Mindset Mastery for Ambitious Women with Mindi Huebner · 40 minSend us Fan Mail Ever feel like you’re doing all the things but still spinning your wheels? This episode is your permission slip to pause the hustle and rewire your brain for…
- Ep 50: How to Build a Business That Works for You (Without Losing Your Sanity!) with Alexia Hoffman · 39 minSend us Fan Mail What if I told you that you don’t need to work 60-hour weeks to grow a thriving business? In this episode of She Busy, I sit down with powerhouse entrepreneur…
- Ep 49: "I Reserve the Right to Change My Mind" - And That’s Leadership · 10 minSend us Fan Mail Ever felt guilty for changing your mind after making a bold decision? Let’s drop that shame right now. In this episode, Aasia shares one powerful phrase she…
- Ep 48: The Humbling Business Lesson I Learned in Japan · 20 minSend us Fan Mail Ever wondered why a simple policy change can send your customers into a spiral of confusion or frustration? In this episode, I share a story from my anniversary…
- Ep 47: Don't just manage time - CREATE it · 16 minSend us Fan Mail In this episode, Assia breaks down the radical shift from simply managing your time to creating more of it. This isn’t about fancy planners or color-coded…
- Ep 46: The Time Management Hack Every Busy Woman Needs (No, It’s Not a To-Do List!) · 34 minSend us Fan Mail If you've ever felt like you're drowning in a never-ending to-do list, this episode is for you! Time management strategist Laura Davis joins me to share…
- Ep 45: From Golden Handcuffs to True Freedom: How Kimberly Crowe Built a Business Around Joy · 41 minSend us Fan Mail Ever felt stuck in a career that no longer lights you up? In this episode, Kimberly Crowe shares her incredible journey from corporate executive to…
- Ep 44: Pretty Spaces, Poor Experience: What Too Many Business Owners Are Getting Wrong · 23 minSend us Fan Mail Aesthetic will get people in the door — but will it keep them there? In this episode, I share a real-life experience that left me feeling more “meh” than…
- Ep 43: Confidence is a Skill: The 3-Step Framework Every Woman Needs with Michelle Dahl · 48 minSend us Fan Mail Confidence isn’t something you’re just born with—it’s a skill you can develop! In this episode of She Busy, I sit down with leadership coach and business…
- Ep 42: From Broke & Bold to Building Empires: Sydney Ryker’s Wild Entrepreneurial Ride · 35 minSend us Fan Mail What happens when you buy a one-way ticket across the country with only $50 to your name and zero plans? Well, if you're Sydney Ryker, you turn that reckless…







