Why does rental keep getting rewards programs, dynamic pricing, and subscriptions wrong?

Josh Nickell, Jeff Lignugaris, and Elliott Vigil talk about the complexities of offering rewards programs in the equipment rental industry, brainstorm ideas about how dynamic pricing could actually work and more.
2 minutes - Can we have a negotiated rate for committed customers to be more efficient?
5 minutes - How can dynamic pricing work in rental?
16 minutes - Can we not train our customers like Delta? What's the value?
19 minutes - Why do rewards programs always fail in equipment rental?
22 minutes - Do subscriptions models have a place in rental somehow?
33 minutes - Is there a place…