Sidetrekked
by Emilee Christianson and Shayne Terry
Latest episode
How do I get more AI citations?
How do I get more AI citations?
About this podcast
Sidetrekked is your unofficial agency of record. Emilee Christianson, Shayne Terry, and a rotating cast of Trekkies are here to advise on your B2B marketing strategy. Trekk is a full-service marketing agency, which means we do it all... and we’ve been around since 1995, which means we’ve seen it all.
Here on the podcast, we tackle our clients’ biggest marketing challenges. We reveal what’s worked for us and dig into real-life case studies and practical strategies you can put to work tomorrow. Curious? You've come to the right place.
Episodes
The newest 20 of 34 episodes
- How do I get more AI citations? · 30 minIn this episode of Sidetrekked, Emilee and Shayne are joined by Senior Account Manager Madison Brudi to break down today’s big question: How do I get more AI citations? They dive…
- Where should I be putting my digital ad dollars? · 40 minIn this episode of Sidetrekked, Emilee and Shayne dive into what digital ad platforms you should be putting your money into (00:32). They define first party data and how it can…
- What channels am I missing in my 2027 annual marketing plan? · 34 minIn the Season 4 premiere of Sidetrekked, Emilee and Shayne are joined by Account Manager Jess Koltz to discuss annual planning and what it can accomplish (1:24). They break down…
- Ask Us Anything! · 39 minLearn the key differences between AEO and SEO, how to adapt your SEO strategy for AEO, why a marketing strategy sent straight from Claude Cowork isn’t effective, and how to…
- How do I master show-don't-tell marketing? · 35 minNick Grobe, Senior Motion Designer and Sidetrekked Producer, joins the conversation on this common piece of writing advice to explain how it can be applied to marketing as well…
- How is AI changing web development? · 46 minIn this episode of Sidetrekked, Emilee and Shayne vibe check your vibe coding and other AI tools and processes with Trekk Technical Director Sam Basile (1:25). They dig into the…
- What channels are breaking through right now? · 34 minIn this episode of Sidetrekked, we delve into the channels that are currently breaking through in the marketing landscape. Join me as I explore the unexpected resurgence of print…
- What makes a trade show strategy actually work before, during, and after the event? · 1 h 0 minIn this episode of Sidetrekked, Emilee and Shayne dive into their favorite trade show experiences and talk about what makes them work during — and importantly after — the show…
- What's the latest with AEO? · 54 minIn this episode of Sidetrekked, Emilee and Shayne answer this big question: What’s up with answer engine optimization (AEO)? They discuss what AEO is and what marketers need to…
- How do I use intent tools in my marketing? · 33 minIn this episode of Sidetrekked, Emilee and Shayne unpack a big question: How do I use buyer intent tools in my marketing? They share their thoughts on what buyer intent tools do…
- I only have three people on my marketing team. How do I maximize my resources? · 43 minIn this episode of Sidetrekked, Emilee and Shayne are approached by a leader of a small marketing team with a critical question: “How can I maximize my resources?” They discuss…
- How do I go to market during times of uncertainty? · 41 minIn this episode of Sidetrekked, Emilee and Shayne address a question submitted by a listener: How should I go to market in times of great uncertainty? They look at examples of…
- Should my marketing team be podcasting? · 49 minWe’re back! In the season 3 premiere episode of Sidetrekked, Emilee and Shayne discuss what we learned during our first year of podcasting (1:48). They discuss the work involved…
- Celebrating Trekk's 30th anniversary with BIG news · 37 minIn the season 2 finale of Sidetrekked, Emilee and Shayne are joined by Trekk CEO Laura Bennett to celebrate the 30th anniversary of Trekk — and to discuss some very exciting…
- What are the most exciting product announcements from INBOUND 2025? · 31 minIn this special bonus episode of Sidetrekked, Emilee and Shayne are joined by Trekk HubSpot Administrator Jillian Hazy to talk about the product updates and announcements that…
- How do I find an agency partner who is also a strategic consultant? · 40 minIn this episode of Sidetrekked, Emilee and Shayne welcome Trekk Senior Account Manager Madison Brudi to discuss the importance of a marketing partner that thinks in a strategic…
- Is direct mail worth it? · 51 minIn this episode of Sidetrekked, Shayne and Emilee are joined by Graphic Designer Aurelia Tauscher to visit the wide world of direct mail. After starting off by discussing their…
- What happens to my marketing video after it's produced? · 55 minIn this episode of Sidetrekked, Emilee and Shayne are joined by Trekk Social Media Strategist Sean Burke to discuss what happens after a marketing video is produced. The three of…
- How do I know if my SEO program is working? · 47 minIn this edition of Sidetrekked, Emilee and Shayne are joined by Trekk Account Manager Jake Sellers to discuss all things SEO. They first talk about the impact of artificial…
- How can I turn my email newsletter into a revenue generator? · 46 minIn this episode of Sidetrekked, Emilee and Shayne welcome Trekk Content Strategist Nick Ostdick to discuss how you can turn your email newsletter into a revenue generator. First…
