About this podcast
Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth.
Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketers—from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations—to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights.
Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.
Episodes
The newest 20 of 146 episodes
- The 2026 Marketing Trends · 15 min · Season 3 Episode 12026 is shaping up to be a pressure-test year for marketers. Not because one big thing is changing, but because everything is shifting at once. Streaming continues to rewrite…
- The Last Unskippable Ad: DOOH's Programmatic Power Fueling Real-World Results · 17 min · Season 2 Episode 35In an era of constant distraction, GSTV has found a rare opportunity: uninterrupted attention. Dave Kovall explains how GSTV’s video network reaches 115 million consumers each…
- Mastering Programmatic Advertising | Matt Bailey · 16 min · Season 2 Episode 34Content Title/ Headline:Mastering Programmatic Advertising | Matt BaileyOverview Copy:Matt Bailey, Lead Instructor and Founder at SiteLogic, joins David McBee on Simpli.fi TV to…
- Cracking the Code of Effective CTV Commercials | Hernan Vazquez · 14 min · Season 1 Episode 111Hernan Vazquez, CEO and founder of Scale Driven Join Simpli.fi TV host David McBee as he sits down with Hernan Vazquez, CEO and founder of Scale Driven, to discuss the world of…
- SEO Mastery | Bear Newman · 12 min · Season 1 Episode 94Bear Newman, President and Co-founder of Bear Fox Marketing In this episode of Simpli.fi TV, host David McBee interviews Bear Newman, an SEO expert, about strategies for…
- Social Audio for the Win | Bryant Powell · 11 min · Season 1 Episode 93Bryant Powell, Associate Director of Social Media Omnichannel Capabilities at Bristol Myers Squibb Join host Ann Kraus for a conversation with Bryant Powell, a marketer and…
- Mindset Secrets for Entrepreneurs | Tommy Walker · 12 min · Season 1 Episode 86Tommy Walker, author of Mindset Secrets for Entrepreneurs Tommy Walker, the mind behind "Mindset Secrets for Entrepreneurs," talks about the subconscious barriers hindering…
- Sam Swirsky, Brand Strategist at Acquisition.com · 10 min · Season 1 Episode 71Sam Swirsky, Brand Strategist at Acquisition.com In this insightful interview, Sam Swirsky, a LinkedIn expert, reveals the untapped power of LinkedIn for B2B success. He…
- Navigating Modern Brand Marketing Challenges and Strategies | Angela Marsh · 11 min · Season 1 Episode 56Angela Marsh, Senior Growth Strategist at Venus et Fleur In this insightful conversation between David McBee and Angela Marsh, the challenges and strategies of modern brand…
- Paid Media Pro Tips and Insights | David Forman · 10 min · Season 1 Episode 55David Forman, Chief Operating Officer at Clarity Creative Group Digital marketing expert David Forman discusses the world of paid media and its continued relevance in the era of…
- Brand Podcasting: Building Influence and Monetizing Content | Tony Guarnaccia · 12 min · Season 1 Episode 43Tony Guarnaccia, Head of Growth, Castocity Tony Guarnaccia discusses the growing popularity of podcasts and their potential for brand marketing. He explains how podcasting has…
- Programmatic Advertising Insights and Success Stories | Joey Lowery · 11 min · Season 1 Episode 41Joey Lowry, Digital Marketing Specialist at Media Shark In this episode of Simpli.fi TV, David and Joey discuss the world of programmatic advertising and CTV. They dive into the…
- Podcasting as the Ultimate Branding Engine | Mark Savant · 12 min · Season 1 Episode 37Mark Savant, Owner of Mark Savant Media Mark Savant is an advocate for the impact of podcasting on branding. He emphasizes the significance of establishing an online presence in…
- The Power of Podcasting and Multi-Media Strategies | Barrett Matthews · 10 min · Season 1 Episode 35Barrett Matthews, Founder of Media Boss Pro Join host David McBee as he interviews media expert Barrett Matthews, who highlights podcasting as a game-changer, allowing…
- Best Practices for Utilizing Conversion Metrics | Armando Yanez · 11 min · Season 1 Episode 31Armando Yanez, President of Primary Lens Armando Yanez, an expert in using data for marketing campaigns, explains the importance of data in targeting the right audience. He…
- Healthcare Privacy Laws in Digital Media | Kara Rozek · 8 min · Season 1 Episode 29Kara Rozek, VP of Media at SPM Marketing In this conversation, David McBee interviews Kara Rozek, a healthcare marketing specialist. They discuss the benefits of specializing in…
- The Value of User Generated Content (UGC) in Advertising | Augie Johnston · 10 min · Season 1 Episode 28Augie Johnston, CEO of Vidchops In this conversation between David McBee and Augie Johnston, they discuss the importance of video advertising strategies in 2023. Augie…
- Could Programmatic Solve Google's Zero-Click Initiative? | Charity Huff · 10 min · Season 1 Episode 23Charity Huff, CEO of January Spring Our guest today is Charity Huff, CEO of January Spring, a digital marketing and advertising agency that works exclusively with niche…
- What Happens to Direct Search When You Add Programmatic? | Adam Mark · 9 min · Season 1 Episode 20Adam Mark, Area Manager at 2060 Digital David McBee and Adam Mark speak on the topic of combining search engine marketing (SEM) and programmatic media in digital marketing. The…
- Blending Marketing Channels for Maximum Impact | Eric Eden · 11 min · Season 2 Episode 5Eric Eden, Co-Founder and CMO of Workverse Eric Eden, host of the "Remarkable Marketing" podcast, discusses key insights from his interviews with top marketing leaders. He…







