Sobre este podcast
For small business owners and product founders who want to land organic PR, gift guide and podcast features, and show up in AI search—without ads or agencies.
The brands getting organic media coverage now are the ones that will show up in those AI recommendations, and own AI search visibility and AEO (answer engine optimization) before it gets saturated.
Shopify, Etsy, and other shopping sites are continuously being integrated with ChatGPT, and we’re making organic PR and marketing accessible to everyday small business owners, WOC and BIPOC founders, navigating this new era of AI search and SEO.
Start pitching gift guide editors, TV and podcast hosts, and journalists all year round—so your products show up when customers search for what you sell. No PR experience, connections, or big budget required.
Join us weekly as host Gloria Chou, the #1 small business PR coach, shares untraditional PR and AI visibility strategies with interviews from top-tier journalists, diverse founders, and online business experts.
Get her free AI visibility prompts and PR training you won’t find anywhere else.
gloriachoupr.com/masterclass
Episodios
Los 20 episodios más recientes de 263
- How to Get Your Products Featured in Gift Guides & the Media (Part 1) · 16 minWant to get your product featured in gift guides, magazines, product roundups, and “best of” lists without paying for ads or hiring a PR agency? In this episode of the Small…
- How to Use Perplexity AI for PR: 5 Ways to Get Media & Gift Guide Features · 17 min · Temporada 2 Episodio 260Want to get featured in gift guides, media roundups, and online publications without paying thousands of dollars for a PR agency? In this episode of the Small Business PR…
- Affiliates, Samples + Gift Guide PR with Shopping Editor Neha Tandon · 36 min · Temporada 2 Episodio 259Want to get your product featured in holiday gift guides, shopping roundups, and major publications — but aren't sure whether you need affiliate links, free samples, or an…
- SEO vs AEO vs GEO: How to Get Your Products Found by Google and AI in 2026 · 17 min · Temporada 2 Episodio 258SEO Isn’t Enough: How to Get Your Small Business Found + Recommended by AI Your next customer may not find you on Instagram or even traditional Google search. They may ask…
- How to get your products on TV with Amy Goodman - Part 2 · 29 min · Temporada 2 Episodio 257What actually happens after you send a journalist a pitch? And what does it take to become the kind of source they come back to again and again? With 23+ years of experience as a…
- How to get your products on TV with Amy Goodman - Part 1 · 35 min · Temporada 2 Episodio 256What actually makes a journalist choose your product for TV — and what makes them immediately pass? In this episode, I’m joined by Amy Goodman, a veteran TV journalist with 20+…
- How to Pitch Your Product for Gift Guides with Shopping Editor Emily Cieslak · 38 min · Temporada 2 Episodio 255Want to get your product featured in a holiday gift guide, shopping roundup, or product recommendation article? In this episode, Gloria Chou sits down with shopping editor and…
- How to Get Your Product Featured in Gift Guides: Your Most Common Questions Answered · 19 min · Temporada 2 Episodio 254Want to get your product featured in holiday gift guides, product roundups, and online magazines — without paying for ads or hiring a PR agency? In this episode of the Small…
- How to Get Your Product Featured in Gift Guides: PR Dos & Don’ts · 17 min · Temporada 2 Episodio 253Want to get your product featured in holiday gift guides, product roundups, and online publications? In this episode, PR coach Gloria Chou breaks down how small business owners…
- How to Make More Product Sales This Q4 with Jacqueline Snyder · 21 min · Temporada 2 Episodio 252How do you prepare your product-based business for Q4 before the holiday rush begins? In this episode, Gloria Chou talks with Jacqueline Snyder, founder of The Product Boss…
- How to Get Your Product Into Retail Stores with Alli Ball · 27 min · Temporada 2 Episodio 251Want to get your product into retail stores but don’t know how to find buyers, pitch them, or prove your brand is retail-ready? In this episode of Small Business PR, Gloria Chou…
- Exploring Psychedelics, Personal Healing, and Entrepreneurship · 33 min · Temporada 2 Episodio 250How much of the way you run your business is shaped by patterns you learned long before becoming an entrepreneur? In this deeply personal episode, we explore the connection…
- How to use trends and seasonality to get featured in magazines w/Ruby McAuliffe Ford-Dunker · 22 min · Temporada 2 Episodio 249How do products actually get featured in magazines year-round—not just during the holidays? In this episode, Gloria sits down with Ruby McAuliffe Ford-Dunker, freelance…
- How products can get featured in magazines w/Yasmine Singh · 24 min · Temporada 2 Episodio 248Ever wonder how products actually get featured in BuzzFeed, Bustle, MSN, and other major publications? In this episode, Gloria sits down with freelance shopping writer Yasmine…
- How to Get ChatGPT to Recommend Your Business · 18 min · Temporada 2 Episodio 247What if the reason you're not getting more sales isn't your website... it's that ChatGPT doesn't know you exist? Millions of people now ask ChatGPT, Claude, Gemini, and…
- Why ChatGPT Isn't Recommending Your Small Business (And How to Fix It) · 16 min · Temporada 2 Episodio 246Your website traffic is dropping. Instagram reach is unpredictable. And customers are increasingly asking ChatGPT, Claude, Gemini, and Google AI what to buy instead of clicking…
- How to Find Fresh PR Angles Journalists Actually Want to Cover · 11 min · Temporada 2 Episodio 245Think your story has already been covered? That doesn't mean you've missed your chance to get featured. I recently interviewed veteran TV correspondent Amy Goodman, whose 25…
- Gift Guide PR: 10 Most Common Questions Answered by Shopping Editors · 12 min · Temporada 2 Episodio 244🎁 Want Your Product Featured in Holiday Gift Guides? What do shopping editors really want when they're putting together holiday gift guides? In this episode, you'll hear shopping…
- How to Pitch Journalists: Entrepreneur Editor-in-Chief Jason Feifer Shares What Actually Works · 40 min · Temporada 2 Episodio 243In this episode, Gloria sits down with Jason Feifer, Editor-in-Chief of Entrepreneur Magazine, bestselling author of Build for Tomorrow, and host of two top podcasts, to pull…
- How to Get Your Product Into Holiday Gift Guides (Gift Guide Editor Shares What Works) · 41 min · Temporada 2 Episodio 242Want to get your product featured in holiday gift guides, product roundups, and shopping articles without hiring a PR agency? In this episode, Gloria sits down with shopping…
