Smarter Marketer
by James Lawrence
Latest episode
121. How to Get Your Agency to Do Its Best Work w. Rocket Agency's…
121. How to Get Your Agency to Do Its Best Work w. Rocket Agency's…
About this podcast
Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.
Episodes
The newest 20 of 130 episodes
- 121. How to Get Your Agency to Do Its Best Work w. Rocket Agency's Roeya Arzani · 40 min · Season 5 Episode 121Two clients can pay the same agency the same amount of money, work with exactly the same people and get very different results. One gets exceptional work while the other gets…
- 120. GEO/AEO, AI Overviews and ChatGPT Ads: Answers to Australian Marketers’ Most Pressing AI Search Questions · 36 min · Season 5 Episode 120GEO/AEO, AI Overviews and ChatGPT Ads are changing how customers find, research and choose brands. In this episode, Host and Co-Founder of Rocket Agency, James Lawrence, is…
- 119. Why Marketing is About Behaviour Change w. Thinkerbell's Dan Monheit · 44 min · Season 5 Episode 119Most marketing briefs never mention behaviour. They mention a product launch, a credit card switch, a new vehicle landing next month. Dan Monheit's argument is that every one of…
- 118. LinkedIn Ads in 2026 - Targeting, Creative and How to Avoid Common Mistakes w. B2Linked's AJ Wilcox · 39 min · Season 5 Episode 118AJ Wilcox, founder of a US-based LinkedIn Ads agency, has run five of LinkedIn’s top 10 highest-spending accounts of all time and audited hundreds of accounts. He sees the same…
- 117. Julian Cole's Blueprint for Strategy That Sticks · 47 min · Season 5 Episode 117The real test of a solid marketing strategy is whether you understand it well enough to stress-test it, and actually use it to make a decision when it counts. And now that AI can…
- 116. What High-Performing Marketers Do Differently w. Neon Ambition's Jordan Slover · 31 min · Season 5 Episode 116Rocket Agency's Co-Founder and podcast host, James Lawrence, sits down with US-based agency-owner Jordan Slover to explore the common traits they’ve seen across high-performing…
- 115. How to Win in AI Search: Proven Tactics and Research Across ChatGPT, Gemini & Google AI w. Joe Alder · 44 min · Season 5 Episode 115AI search has moved far beyond theory. 14.3 million Australians now use ChatGPT, Gemini and Google AI Overviews to research and decide which brands they trust, often before they…
- 114. Marketing's Credibility Problem: What Attribution Gets Wrong and Incrementality Gets Right w. Analytic Partners’ Paul Sinkinson · 40 min · Season 5 Episode 114Marketing teams have never had more data available to them, yet many still find it hard (often harder than ever) to confidently answer a simple question: what’s actually driving…
- 113. James Hurman on Building Future Demand: Creativity, Brand and Escaping the ‘Performance Trap’ · 39 min · Season 5 Episode 113Most marketers are under pressure to deliver results fast. But when all of the focus goes into capturing demand that already exists, businesses eventually limit their ability to…
- 112. State of the Pitch 2026 - How To Find The Right Agency Partner w. TrinityP3’s Darren Woolley · 49 min · Season 5 Episode 112Few decisions have a bigger impact on marketing performance than choosing the right agency partner. Yet according to TrinityP3's latest State of the Pitch Report, many pitch…
- 111. LinkedIn B2B Institute’s Ty Heath on Why the Best B2B Marketing Is Contrarian · 47 min · Season 5 Episode 111Episode Description: Most marketers are keen to try the new shiny tactic, but what if the biggest B2B marketing opportunities come from understanding what doesn’t change? In this…
- 110. AI Search In Australia: Google, ChatGPT & The New Rules Of Visibility w. Rocket Agency's Joe Alder · 43 min · Season 5 Episode 110Episode Description: Is Google losing ground? How much traffic are tools like ChatGPT really driving? And what does visibility look like when answers increasingly happen inside…
- 109. Marketing Mix Modelling: What It Is, Why It Matters & Where AI Fits In w. Mutinex’s Henry Innis · 28 min · Season 5 Episode 109Episode Description: As attribution becomes less reliable and marketing teams face more pressure to prove what drives growth, marketing mix modelling is becoming a popular way to…
- 108. How to Get the Most Out of Your Agency w. Neon Ambition’s Jordan Slover · 38 min · Season 5 Episode 108Episode Description: What does a great agency relationship actually look like when pressure on marketing performance has never been higher? As budgets tighten and expectations…
- 107. What Australian Influencer Research Says About Creator Marketing in 2026 w. Impact Agency’s Trish McGee · 29 min · Season 5 Episode 107Episode Description: How should Australian marketers adapt their approach to influencers and content creators as algorithmic changes, platform shifts and changing audience…
- 106. Digital Marketing in Australia in 2026 - Your Questions Answered w. Rocket Agency's Top Experts · 53 min · Season 5 Episode 106Episode Description: What would great marketing look like in Australia this year, especially when the rules are changing faster than most teams can keep up? In this episode…
- 105. Building a Standout Brand in a “Boring” Category w. Cleancorp’s Lisa Macqueen · 42 min · Season 5 Episode 105How do you market an ‘unglamorous’ business where your category doesn’t sell itself? And what does it take to build a brand that people trust and remember when your offering is…
- 104. B2B Marketing in 2026: Changing Buyer Groups, AI Search, Digital-First Audiences and More w. Green Hat’s Stuart Jaffray · 37 min · Season 5 Episode 104If most B2B buyers already know who they’re going to choose before they even speak to sales, what does that mean for your B2B marketing strategy? In this episode of the Smarter…
- 103. The End of SXSW, the Craft of Marketing to Marketers and What’s Changing in 2026 w. Clear Hayes' Alex Hayes · 34 min · Season 5 Episode 103In this episode of the Smarter Marketer Podcast, Host James Lawrence sits down with Alex Hayes, Founder of Clear Hayes, to unpack what it really means to market to marketers…
- 102. Creativity That Pays Its Way: How to Link Ideas to Commercial Outcomes w. The Hallway's Jules Hall · 41 min · Season 5 Episode 102When the pressure for short-term results keeps getting louder, how and why should you still emphasise creativity? In this episode of the Smarter Marketer Podcast, James Lawrence…
