About this podcast
Growing a business, raising a family, and building a life you love -- It can feel like a lot. Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable (true) stories about where life and business intersect. Hit subscribe and go tune in now!
Episodes
The newest 20 of 161 episodes
- 161. The Meta Ads + AI Paradox · 23 minIn this week's episode Jackie goes full unhinged on the topic of AI in Meta ads including: • Why AI "helping" everyone is actually flattening results across the board • What…
- 160. The Creative Strategy You Need to Embrace · 17 min · Season 4 Episode 160Let's get real about video content, the power of imperfection, and the importance of being different and unique. In this episode Jackie emphasizes the embrace of creativity and…
- 159. The Surprising Trick for Fresh Ad Ideas · 17 min · Season 4 Episode 159Most ad creators play the waiting game for inspiration. Spoiler: it rarely works. Jackie Ellis reveals her no-nonsense, foolproof system for generating ad ideas that actually…
- 158. The Invisible Problem Killing Your Ad Performance · 19 minUncover why your funnel might be sabotaging your ad results more than your targeting settings. In this episode, Jackie shares: • The crux of misalignment between your ad…
- 157. Why Waiting For a Winning Ad Is Costing You · 21 min · Season 4 Episode 157For years, the whole Meta ads game was finding THE winning combo. One killer headline, one killer creative, one killer copy. Combine them and print money for months. That's not…
- 156. How Meta Is Exposing Weak Ads · 30 min · Season 4 Episode 156It's not that the latest changes on Meta are making ads harder... It's that it's making your weak ads more obvious. In this episode, Jackie tackles the myth that the good old…
- 155. The Hidden Psychology Behind Pre-Launching with Brenna McGowan · 44 min · Season 4 Episode 155In this episode of So Worth It, Jackie Ellis sits down with pre-launch strategist and copywriter Brenna McGowan to talk about the part of marketing most people skip… and then…
- 154. The Cheat Code to a Thriving Business & Life · 30 min · Season 4 Episode 154The best cheat code to a fab biz and life might be right under your nose. In this episode, Jackie discusses the impact of her marriage on her business and life, highlighting the…
- 153. 5 Habits for Deep-Rooted Growth · 35 min · Season 4 Episode 153When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos. In…
- 152. The NEW Era of Meta Ads · 53 min · Season 4 Episode 152If your Facebook/Meta ads suddenly got pricey or stalled out, you’re not alone. In this special no-pitch masterclass, Jackie breaks down the latest Meta ads update in plain…
- 151. How to Keep Going When You Can’t See What’s Next · 19 min · Season 4 Episode 151Do you ever feel like if you can just figure out a few more things your business would just run smoothly? Like there's a system that's missing... and offer you could improve…
- 150. Let Go of Perfection to Achieve Excellence · 36 min · Season 4 Episode 150In this episode of So Worth It, Jackie Ellis gets real about the tension between perfection, B+ work, and what it really means to operate with excellence. Jackie shares her own…
- 149. Are You Asking the Right Questions? · 13 min · Season 4 Episode 149Sometimes the reason your marketing isn’t working isn’t because something’s broken — it’s because you’re asking the wrong question. In this behind-the-scenes episode, Jackie…
- 148. How Meta is Making You a Better Marketer · 13 min · Season 4 Episode 148Meta has been quietly stripping away interest-based targeting, and for many business owners, that feels like losing their secret weapon. But what if these changes aren’t the end…
- 147. The Shiny Distraction That’s Killing Your Business · 22 minStepping away from your business can spark fresh ideas—but not every idea deserves your time. In this episode, Jackie pulls back the curtain on the hidden cost of pivoting…
- 146. The Heart Attack That Changed Everything: 9 Years Later · 20 minEvery summer around July 30th, Jackie records a deeply personal episode to mark the anniversary of the day that changed her life—a heart attack at just 34 years old. But this…
- 145. How to Make Your Website Sell for You with Kris Jones · 41 minEpisode Description/Show Notes: In this episode, Jackie sits down with Kris Jones from Red Door Design to dive deep into her new book From Click to Client: How to Easily Create a…
- 144. Make Your Price Irrelevant with Amanda Burg · 34 min · Episode 144Episode Description/Show Notes: If you’re tired of attracting lukewarm leads or feeling like you’re stuck in a race to the bottom on price, this conversation will help you…
- 143. The Truth About Trademarks with Sarah Waldbuesser · 41 min · Season 4 Episode 143If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you. I’m joined by trademark…
- 142. Boost Your Summer Sales and Fund Your Summer Adventures · 45 min · Season 4 Episode 142This one’s not just a podcast episode—it’s a full-blown mini masterclass you can listen to in your car, on your walk, or while hiding from your kids in the pantry. In this Summer…
