About this podcast
The Sought After Educator podcast is designed for creative, beauty and hair industry educators + coaches who are ready to grow their brand, book out their education offers, and build a business that lasts.
Hosted by Jodie Brown (hairstylist educator turned content agency owner + marketing mentor) this show goes beyond surface-level tips.
Jodie has not only built her own successful education business, but she’s also worked behind the scenes on the copy, content, marketing funnels, and branding of some of the beauty industry’s top educators.
Each episode gives you proven strategies, step-by-step breakdowns, and inspiring conversations to help you:
→ Market your online courses, workshops, and coaching programs with confidence
→ Build sales funnels and backend systems that actually work (without the tech overwhelm)
→ Create content and social media strategies that attract the right students and clients
→ Position your brand as the authority in your niche so you become the go-to educator
If you’ve been struggling with visibility, inconsistent sales, or feeling stuck in the algorithm, you’ll walk away from every episode with clarity and an action plan.
The Sought After Educator podcast is where creative, beauty + hairstylist educators learn the marketing, content, and business foundations that turn their expertise into a sought-after brand.
Episodes
The newest 20 of 124 episodes
- (ENCORE) How educators can diagnose what’s blocking their sales · 20 min · Episode 123Check out Sought After Educator Connect with Jodie on Instagram If you’ve been feeling burnt out or second-guessing yourself every time you show up to market your education, this…
- (ENCORE) Build brand equity as an educator through your content angles · 24 min · Episode 122Check out the Sought After Educator Accelerator Say hi to Jodie on Instagram In this episode, Jodie breaks down one of the most common marketing quotes in the education space and…
- (ENCORE) Why educators struggle to scale with content alone · 18 min · Episode 121If you’ve ever felt like your education business has moments of momentum but struggles to stay consistent, this conversation is for you. Inside this episode, Jodie shares the…
- (ENCORE) MY exact educator tech stack for building funnels and hosting courses · 27 min · Episode 120Get 30 days of Kajabi for free I’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching…
- (ENCORE) What the most successful educators do between launches · 17 min · Episode 119Escape to Elevate: www.escapetoelevate.com Sought After Educator waitlist: www.jodiebrown.ca/sae Your first launch felt easy. People were excited, you had momentum, and it seemed…
- A note from Jodie about the SOUGHT AFTER EDUCATOR podcast · 3 min · Episode 118→ Follow Jodie on Instagram and send her a DM to join the newsletter list (www.instagram.com/itsjodiebrown) Both Sought After Educator and Hairstylist Rising are heading into a…
- Build a visual brand that builds trust + gets your people to say yes · 21 min · Episode 117In this episode Jodie breaks down how to build a visual brand that builds trust the moment someone finds you, whether that's an ad, a reel, or a friend's recommendation. She…
- How I'm taking a month off my business without losing momentum · 16 min · Episode 116Get on the waitlist for Sought After Educator Jodie is doing something she hasn't done in a long time, stepping away from her business for almost a month. In October she's…
- My honest reflections on hustle, burnout and ambition for educators (and women in business) · 22 min · Episode 115In this episode Jodie shares four reflections that came out of a couple months working with what she calls a life coach, even though that's not what they'd call themselves. She…
- How to pick the right lead magnet (or low ticket offer) topic for your audience · 13 min · Episode 114Join the SOUGHT AFTER EDUCATOR WAITLIST Free isn't the no-brainer it used to be. With so much information available at everyone's fingertips, asking someone to opt in for your…
- The two things every educator needs for consistent launches · 15 min · Episode 113Escape to Elevate: escapetoelevate.com Sought After Educator waitlist: jodiebrown.ca/sae Your first launch felt easy. People were excited, you had momentum, and it seemed like…
- The trial reels strategy that added 10,000 new followers for this educator in months · 37 min · Episode 112Get your DISCOUNT on Crack The Code Trial Reels Get more info on Escape To Elevate Retreats Rebecca Taylor has been behind the chair for over two decades, and these days she…
- What to post on Instagram as an educator this year · 19 min · Episode 111Follow Jodie on Instagram at @itsjodiebrown Learn more about Align Creative Co Every year the question is the same. What kind of content is actually working on Instagram right…
- How to stop shrinking back when it's time to sell your education · 22 min · Episode 110Sought After Educator waitlist: jodiebrown.ca/sae There's a pattern I see over and over with educators. Everything feels aligned during a free challenge or webinar, the lead up…
- What I wish I knew about marketing systems before my education business blew up · 20 min · Episode 109Join the SOUGHT-AFTER EDUCATOR Waitlist Follow along on Instagram at @itsjodiebrown We're talking about the part of business that isn't the most inspiring or exciting, but it…
- What my new garden taught me about patience · 8 min · Episode 108Instagram → instagram.com/itsjodiebrown Sought After Educator Accelerator waitlist → jodiebrown.ca/sae This week's episode is a little different. There's no outline and no…
- Copywriting for educators 101: How to write like yourself and still sell your offers consistently · 23 min · Episode 107Get on the waitlist for Sought After Educator Most educators are never formally taught conversion copywriting. And even when they stumble across it, it tends to feel overwhelming…
- Listen to this if you want to sell education without being on social media all the time · 18 min · Episode 106Get on the waitlist for Sought After Educator If you've ever thought "I wish I didn't have to be online all the time," this episode is going to give you some real answers. Not…
- How to stop starting from 0 every week with your marketing (compounding vs cyclical marketing tasks) · 11 min · Episode 105Join the Sought After Educator waitlist: jodibrown.ca/sae If you have been pouring energy into content day after day and wondering why it never feels like enough, this episode is…
- From hating marketing to 30K in a week (plus the candid 6 year journey that went into it as an online educator) · 41 min · Episode 104Sought After Educator waitlist: https://www.jodiebrown.ca/sae Jodie Brown Instagram: https://www.instagram.com/itsjodiebrown Escape to Elevate retreat…







