South Africa Tech Marketers
af The Global Talent Co.
The Secret to Viral Content and Real Connection | Masechaba Setsubi
Om denne podcast
South Africa Tech Marketers (SATM), hosted by Kirsti Lang, brings you candid conversations with leading South African marketers who are making waves globally. Each episode uncovers the authentic stories and practical insights you need to level up your marketing career. Whether you’re just starting out or looking to break into international tech companies, SATM connects you with South Africans who’ve navigated the path to global success, sharing their hard-won lessons and actionable advice along the way.
Episoder
De nyeste 20 af 26 episoder
- The Secret to Viral Content and Real Connection | Masechaba Setsubi · 37 min. · Episode 27Episode Summary In this episode of South African Tech Marketers, Masechaba “Chabi” Setsubi, Social Media Lead at VML, takes us behind the scenes of managing Coca-Cola’s social…
- Why AI Alone Won’t Replace Marketers – Andrina Diedericks · 27 min. · Episode 26In this episode of South African Tech Marketers, Andrina Diedericks, Marketing Manager at CloudSmiths and former enterprise marketing leader at Google Cloud, shares her journey…
- What Startups Get Wrong About Positioning with Imke Dannhauser · 23 min. · Episode 25Episode Summary In this episode of South African Tech Marketers, Imke Dannhauser, co-founder of WS&O, shares her bold move from Google—where she led marketing for Search and AI…
- The Three Futures of Influencer Marketing with Pierre Cassuto · 34 min. · Episode 24In this episode of South African Tech Marketers, Pierre Cassuto, Global Chief Marketing Officer at Humanz, unpacks the realities of influencer marketing—from pricing models to…
- Turning Stories into Strategy at KPRM with Kopano Mashoana · 33 min. · Episode 23Episode Summary In this episode of South African Tech Marketers, Kopano Mashoana, founder and managing director of KPRM Media Solutions, shares her inspiring journey from…
- South African Media Meets Modern Marketing: How Khanyisa Melwa Is Growing SABC’s Digital Future · 34 min. · Episode 22Show Notes: In this episode of SA Tech Marketers, we sit down with Khanyisa Melwa, SABC’s Marketing Manager for Digital, to unpack what it takes to lead digital transformation…
- Storytelling That Sells: Zekhethelo Chiliza on Leading Digital Marketing for a Global Beauty Brand · 32 min. · Episode 21In this episode of SA Tech Marketers, we sit down with Zekhethelo “Zee” Chiliza, Digital Marketing Manager at Benefit Cosmetics South Africa. From spoken word poetry and legal…
- What Most Marketers Get Wrong About B2B vs B2C · 32 min. · Episode 20In this episode of South Africa Tech Marketers, we sit down with Tracey-Lee Zürcher-Campbell, Head of Marketing at Payflex, to unpack her remarkable pivot from storytelling in…
- Marketing is the Business – Strategic Lessons from Nthabiseng Makgatho · 23 min. · Episode 19In this high-value episode of SA Tech Marketers, Kirsty Lang sits down with Nthabiseng Makgatho, a powerhouse brand and marketing strategist whose career spans two decades and…
- The Power of Process: Scaling a Niche Agency Without Burnout · 44 min. · Episode 18Pabi Kgadima, founder of Euphony Brands, joins us to share her remarkable career journey from working at MAC, L’Oréal, and Apple to building a thriving marketing agency that…
- The Systems Behind OG PARLEY’s Viral Brand Growth · 37 min. · Episode 17In this episode of South African Tech Marketers, we’re joined by Palesa Ramafola—better known as OG PARLEY—a creative strategist, digital lecturer, social media coordinator, and…
- Owning the Narrative: How Candice Jenkinson Builds Product Stories That Travel Across Borders · 37 min. · Episode 16This episode of South African Tech Marketers features Candice Jenkinson — a strategist who didn’t follow the “linear” path to global tech, but built one of her own. Candice…
- How Startups Fast-Track Marketing Careers: Sinethemba Mlotshwa’s Growth Playbook · 19 min. · Episode 15In this episode of South Africa Tech Marketers, we sit down with Sinethemba (Swelihle) Mlotshwa, Marketing and Brand Lead at Beauty on TApp. Just three years into her career…
- Why South African Grit Is a Global Marketing Advantage — Monde Mtolo · 47 min. · Episode 14In this episode of South African Tech Marketers, we dive into the remarkable and refreshingly honest story of Monde Mtolo, Digital Director at Stratitude. Monde shares how he…
- Marketing with Purpose: Devlin Lakay on Building a Career That Reflects Who You Are · 40 min. · Episode 13In this episode of South African Tech Marketers, we sit down with Devlin Lakay, Marketing Manager at Namola (part of MultiChoice Group), to unpack the realities of building a…
- From Sidehustle to Marketing Mastery: Nomalanga Dlamini on Marketing Grit, Growth, and Knowing When to Pivot · 26 min. · Episode 12In this episode of South African Tech Marketers, we sit down with Nomalanga Dlamini, a digital marketing consultant whose career has spanned freelancing, in-house roles, and now…
- The One Skill Every Tech Marketer Needs (and Misses) - How Dean Civin went from Finance to Marketing Tech · 26 min. · Episode 11In this episode of South Africa Tech Marketers, Dean Civin, Digital Marketing Manager at ASUS, shares his unconventional path from financial advisor to leading digital strategy…
- Lessons from a Global Marketing Leader: How Serisha Pillay went from Intern to Industry Leader · 37 min. · Episode 10In this episode of South African Tech Marketers, host Kirsti Lang interviews Serisha Pillay, Divisional Manager at Vitality Global, about how she went from a marketing intern to…
- From Local to Global: How SA Marketers Can Compete Globally · 36 min. · Episode 9In this episode of South Africa Tech Marketers, Kirsti Lang sits down with Kirsten Van Rooyen, Associate Director of Marketing Strategy at Superside, to unpack what it takes to…
- From South African Journalist to Global SEO Writer: Shea Karssing’s Journey · 37 min. · Episode 8In this episode of South African Tech Marketers, Shea Karssing breaks down exactly how she built a high-paying international writing career, landed global tech clients, and…







